Sonic power meets intelligent care, with the new Philips Sonicare 9900 Prestige
January 11 2021 - 8:00AM
January 11, 2021
- Introducing Philips Sonicare’s most advanced electric
toothbrush with SenseIQ technology, designed to sense, adapt and
care for a personalized approach to oral health
- The Philips Sonicare app is powered by AI and works in perfect
harmony with the toothbrush for real-time guidance and personalized
recommendations to improve brushing habits
- Featuring a clinically proven premium all-in-one brush head,
which removes up to 20x more plaque [1], providing up to 15x
healthier gums [2] and up to 100% less stains in less than 2 days
[3]
Amsterdam, the Netherlands – Royal Philips
(NYSE: PHG, AEX: PHIA), a global leader in health technology, today
announces the launch of the new Philips Sonicare 9900 Prestige with
SenseIQ technology. Philips’ most advanced electric toothbrush is
designed around you, providing an optimum, personalized cleaning
experience by sensing your brushing style and adapting as you
brush. Featuring a premium all-in-one brush head, it delivers the
complete package for plaque removal, stain removal and gum care, so
you can clean without compromise every single day.
SenseIQ technology delivers a personalized
clean As you brush, SenseIQ technology senses, adapts and
cares for your teeth and gums, offering a truly unique and
personalized brushing experience. Philips Sonicare 9900 Prestige
uses sensors to detect the pressure you apply, the cleaning motions
you use and the coverage you achieve – up to 100 times per second.
The sensors also monitor how long and how often you brush.
Most of us apply too much pressure while brushing, which is why
the new Philips Sonicare 9900 Prestige automatically adjusts
intensity when you push too hard. Its state-of-the-art technology
is simple and effortless, delivering the ultimate clean every
time.
Premium all-in-one brush headThe premium
all-in-one brush head is designed to brush away plaque, remove
stains and care for gums without the need to switch brush heads and
do guesswork on the modes. The angled bristles help remove up to
20x more plaque [4], whilst providing flex to compensate for any
excess pressure. Triangular tips can remove up to 100% more stains
in less than two days [5] and the longer bristles provide a deep
clean for gums that are up to 15x healthier [6]. This is Philips’
all-time best brush head, helping you to achieve cleaner, whiter
teeth and healthier gums with ease.
Philips Sonicare appThe Philips Sonicare app is
powered by artificial intelligence and works in perfect harmony
with the Philips Sonicare 9900 Prestige. Used together, the app
provides real-time guidance on pressure, motion, position, duration
and frequency of brushing. Progress reports by day, week, month and
year are all available at the tap of a button, offering
personalized recommendations and actionable steps for better
brushing. Most of us don’t bring the phone to the bathroom while
brushing. This new product has auto-syncing that keeps brushing
data up-to-date, even when you don’t brush with the app by your
side, so you can monitor your brushing progress from anywhere.
Sleek design A simple push of the integrated
power control lets you start brushing in an instant. And with no
visible gaps or seams between the button and handle, Sonicare
Prestige can always stay clean.
The elegant and compact travel case is wrapped in soft-touch
vegan leather, making it both durable and stylish and can be
slipped into any bag for carefree convenience. For extra ease, the
case includes an integrated USB-C port and a USB charging cable, so
you can easily recharge the toothbrush without removing it from the
case.
[1] Versus a manual toothbrush in a clinical study [2] Versus a
manual toothbrush in six weeks in a clinical study[3] Versus a
manual toothbrush in a lab test[4] Versus a manual toothbrush in a
clinical study[5] Versus a manual toothbrush in a lab test[6]
Versus a manual toothbrush in six weeks in a clinical study
For further information, please contactLaura
SeikrittPhilips Global Press OfficeTel: +31 6 20740318E-mail:
Laura.Seikritt@philips.com
About Royal PhilipsRoyal Philips (NYSE: PHG,
AEX: PHIA) is a leading health technology company focused on
improving people's health and well-being, and enabling better
outcomes across the health continuum – from healthy living and
prevention, to diagnosis, treatment and home care. Philips
leverages advanced technology and deep clinical and consumer
insights to deliver integrated solutions. Headquartered in the
Netherlands, the company is a leader in diagnostic imaging,
image-guided therapy, patient monitoring and health informatics, as
well as in consumer health and home care. Philips generated 2019
sales of EUR 19.5 billion and employs approximately 81,000
employees with sales and services in more than 100 countries. News
about Philips can be found at www.philips.com/newscenter.
- Woman using Sonicare 9900 Prestige
- Sonicare 9900 Prestige in bathroom
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