STAMFORD, Conn., Dec. 10, 2020 /PRNewswire/ -- To support
coffee drinkers on their journey to establish and maintain healthy
routines and help fuel daily motivation in preparation for a new
year, Philips Espresso, a fully automatic espresso machine, is
partnering with Justin Baldoni. As a
busy parent, actor and director, Baldoni understands first-hand how
challenging the ups and downs of 2020 have been and he has emerged
as an inspiring voice for those navigating this difficult year.
Philips Espresso and Justin Baldoni
Partner to Fuel Daily Achievement with Instagram
Giveaway
The Philips Espresso Fuel for Daily Achievement Contest will
award five winners one Philips Espresso 3200 with LatteGo and
one thousand dollars. From
December 10 through December 12,
contestants can comment on Justin's Baldoni's Instagram post
sharing the story of someone in need, explaining how that person
could benefit from a little help with their morning routine.
Entries will be judged by Justin based on uniqueness and resonance
with finding the daily fuel to make the most of every day. Winners
will be announced via Instagram on December
13.
"I feel so grateful to be able to help a few people in our
community who are struggling through this incredibly difficult year
find a little inspiration," said Justin
Baldoni. "I love my Philips Espresso machine as it's become
such an integral part of how I start my day with intention and
purpose. So many folks out there are fighting through unimaginable
circumstances and deserve to finally have a little win in 2020. I
hope this contest while small in scope, can be large in effect and
bring some much-needed joy and inspiration to the lives of the five
winners."
According to the study conducted by Philips and Wakefield
Research, more than half (59%) of adults achieved more than they
thought possible in 2020. The survey of 1,000 people also found
that coffee drinkers were seventy-three percent more likely to
achieve success this year compared to non-coffee drinkers and
despite a tumultuous year. The study also revealed that many people
are looking forward to 2021, with goals of implementing lifestyle
changes for better routines to stay motivated.
"We are so excited to work with Justin to give back to the
community and help people stay motivated and inspired through this
partnership," said Brian Dawson,
senior marketing manager at Philips. "Whether someone is trying to
balance their personal life, professional life or both, Philips
Espresso wants to help users with their daily grind as they find
success in 2021 and beyond."
In fact, according to the study, an overwhelming majority (87%)
of respondents are looking to make some lifestyle changes to help
them achieve their goals next year and further, fifty percent
report wanting a better daily routine. A great way to start your
day earlier and implement a new routine? A delicious cup of coffee
made with fresh beans and milk.
Philips Espresso 3200 with LatteGo crafts five delicious
café-quality coffee beverages from fresh ground beans from the
comfort of home, and even creates silky smooth beverages with milk
froth thanks to unique LatteGo technology, the fastest to clean
milk system ever. Specifically designed for effortless enjoyment,
it's easy to enjoy knowing that your beverage is made with fresh
ingredients and minimal clean up.
Survey Methodology:
The Philips Espresso Survey was conducted by Wakefield Research
among 1,000 nationally representative U.S. adults ages 18+, between
October 28th and
November 2nd, 2020 using
an email invitation and an online survey. The data was weighted to
ensure an accurate representation of the U.S. adult population ages
18+.
Results of any sample are subject to sampling variation. The
magnitude of the variation is measurable and is affected by the
number of interviews and the level of the percentages expressing
the results. For the interviews conducted in this particular study,
the chances are 95 in 100 that a survey result does not vary, plus
or minus, by more than 3.1 percentage points from the result that
would be obtained if interviews had been conducted with all persons
in the universe by the sample.
Royal Philips:
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading
health technology company focused on improving people's health and
enabling better outcomes across the health continuum from healthy
living and prevention, to diagnosis, treatment and home care.
Philips leverages advanced technology and deep clinical and
consumer insights to deliver integrated solutions. Headquartered
in the Netherlands, the
company is a leader in diagnostic imaging, image-guided therapy,
patient monitoring and health informatics, as well as in consumer
health and home care. Philips generated 2019 sales of EUR 19.5
billion and employs approximately 81,000 employees with sales
and services in more than 100 countries. News about Philips can be
found at www.philips.com/newscenter.
Justin Baldoni:
Justin Baldoni is an actor,
director, producer, entrepreneur, and changemaker whose efforts are
focused on creating impactful media and entertainment. He is the
creator and director CW's "My Last
Days," an uplifting documentary series about life as told by
courageous people living with a terminal illness and the creator of
"Man Enough" the dinner conversation series which dives into
traditional masculinity. Baldoni made his feature film directorial
debut in March 2019 with "Five Feet
Apart" for CBS Films and Lionsgate, which went on to become CBS
Films' third highest grossing film of all time grossing over
$91 million worldwide. Following the
success of "Five Feet Apart" and furthering his goal to create
premium purpose-driven projects with global commercial appeal,
Baldoni secured a $25 million
development and production fund to produce content for his newly
established Wayfarer Studios. Most recently, Baldoni directed and
produced Wayfarer Studios' first film project, "Clouds," which is
now streaming on Disney+. The film is Disney's first-ever narrative
acquisition on its global platform. Next, Baldoni is set to direct
"Hold Back the Stars" for Lionsgate. Justin also serves as founder
and chairman of The Wayfarer Foundation, a non-profit organization
dedicated to transforming the way communities see and respond to
the needs of people experiencing homelessness.
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SOURCE Philips Espresso