SUNNYVALE, Calif., July 14, 2020 /PRNewswire/ -- Google Cloud
today announced that The Procter & Gamble Company (NYSE:PG) has
selected its data analytics and AI technology to enable more
personalized experiences for consumers. Through this new
collaboration, P&G will now be able to leverage consumer and
media data to innovate product experiences and enrich the shopping
journey for existing and new consumers.
In its more than 180 years, P&G has been at the forefront of
innovation. P&G is now modernizing and integrating consumer,
brand, and media data using cutting-edge cloud technology to
deliver the next generation of consumer goods. Examples of how
P&G is leveraging data to create superior consumer
experiences include:
- Lumi by Pampers™, the award-winning, sleep routine
system created by Pampers in partnership with Verily and Logitech
that helps parents track day-to-day developments, and monitor their
baby, 24/7, so they can see emerging patterns and establish a
suitable routine. It revolutionizes baby monitoring and helps
parents to go beyond just sight to true insight.
- P&G's recently launched Oral-B iO Series, which
combines powerful, but gentle micro-vibrations with Oral-B's unique
dentist-inspired round brush head design for a professional clean
feeling every day.
P&G is migrating the company's first- and third-party
consumer data from an on-premise solution to Google's cloud
platform, and integrating them into an enterprise data and
analytics data lake architecture, which will then use Google
Cloud's BigQuery for real-time insights. By combining previously
siloed data and using advanced analytics, Google Cloud will help
create a 360-degree view of P&G's business across all of its
channels, ultimately helping the CPG leader create seamless
experiences for consumers.
Key components to the expanded partnership include:
- Optimizing data in a trusted environment: As P&G
continues to expand its technology capabilities, a data-centric
partnership was critical to enable P&G to be more automated,
agile, and faster—while also ensuring the data privacy of its
customers.
- Enriching the consumer experience: With Google Cloud
technology, including BigQuery and TensorFlow, P&G will be able
to create a richer product experience to consumers by incorporating
consumer insights into future product development.
- Collaborating on a stronger technology offering: Google
Cloud is partnering with P&G on a multi-cloud approach to
support its needs across its technology stack.
"Connected devices offer new opportunities to provide actionable
insights directly to consumers around their everyday habits," said
Rob Enslin, President, Google Cloud.
"We're thrilled to work with P&G to help them use the cloud and
our deep portfolio of machine learning and analytics solutions to
create more personalized experiences."
"We're always looking to ensure a great consumer experience
across all our categories, from healthcare to beauty products and
much more," says Vittorio Cretella,
CIO, Procter & Gamble. "As a leader in analytics and AI, Google
Cloud is a strategic partner helping us offer our consumers
superior products and services that provide value in a secure and
transparent way."
About Google Cloud: Google Cloud provides organizations
with leading infrastructure, platform capabilities and industry
solutions. We deliver enterprise-grade cloud solutions that
leverage Google's cutting-edge technology to help companies operate
more efficiently and adapt to changing needs, giving customers a
foundation for the future. Customers in more than 150 countries
turn to Google Cloud as their trusted partner to solve their most
critical business problems.
About Procter & Gamble: P&G serves consumers
around the world with one of the strongest portfolios of trusted,
quality, leadership brands, including Always®, Ambi Pur®, Ariel®,
Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®,
Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®,
Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries
worldwide. Please visit http://www.pg.com for the latest news and
information about P&G and its brands.
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SOURCE Google Cloud