Align Probiotic® Launches New Expert-Recommended Product to Soothe Fussiness and Crying* in Infants and Babies
June 17 2020 - 9:00AM
Business Wire
Introducing Align Baby Probiotic, Colic Relief,
specially-developed to support the developing tummies of infants
and babies.
Parents want what’s best for healthy babies, and for those with
colic, it can make them feel helpless because all they want to do
is make it better. They want to free their babies from discomfort.
From the #1 doctor-recommended probiotic brand for 7 years in a
row, Align is excited to introduce Align Baby Probiotic, Colic
Relief, for babies newborn +.
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Align Baby Probiotic, Colic Relief
(Photo: Business Wire)
This unique product is the new “secret weapon” parents can count
on for their babies, as it is specially formulated to add good
bacteria for a healthy tummy and to help soothe fussiness and
crying* for a happy baby. Align has partnered with Jamie Otis, a
board-certified RN and mother to a 2-year-old and newborn who
swears by the Align Baby Probiotic product.
“As a mom to a new baby and someone constantly in touch with
other moms of little ones, a pain point we share is finding the
best ways to soothe fussiness in our kiddos,” said Jamie. “We’ve
all been craving that clutch product that will deliver effective,
quick relief, and Align Probiotic’s new Baby Probiotic product gets
it done. As a trusted brand that’s been the #1 recommended
probiotic for over 10 years‡ for relieving symptoms of digestive
upsets, it was a no brainer to have Align’s newest product on hand
before Hendrix was born in case I needed it.”
“As a probiotic leader for more than a decade, we wanted to
answer the needs of parents like Jamie who were looking for
products that will soothe their baby’s fussiness and crying,” said
Ilonka Laviz, Brand Franchise Director, North America Digestive
Wellness. “The first 1,000 days in a baby’s life are an important
window of time to support microbiome development and long-term
health. With this in mind, we created Align Baby Probiotic, to give
parents access to an option from a brand they already trust for
their own gut health.”
Align Baby Probiotic is expertly developed for healthy babies
and infants to help soothe fussiness and crying*, adding good
bacteria to their developing tummies. It contains the quality
probiotic Bifidobacterium (BB-12) in a dropper bottle so parents
can easily control each drop. Align Baby Probiotic is made with
sunflower oil, and the product is lactose free, gluten free, soy
free, dairy free, and vegetarian.
Align Baby Probiotic is available at retailers nationwide and
online. Use this product only as directed and keep out of reach of
all children.
ABOUT ALIGN PROBIOTICS
Backed by over 20 years of research, Align is the #1
most-recommended probiotics brand by gastroenterologists 12 years
in a row. The Align product line-up includes:
- Digestive Support: Align Capsules and Chewable Tablets,
5X Extra Strength, Restorative Sleep, Digestive De-Stress and
Resistance formulations
- Daily Wellness: DualBiotic, Align Women’s Health, Align
Digestive Health and Align Gut Health & Immunity Support
Prebiotic + Probiotic Gummies formulations, plus Gut Health &
Immunity Support, Whole Food Blend and Kombucha On-the-Go
- Probiotics for Children: Align Baby, Colic Relief and
Align Kids Probiotic Supplement Gummies
Each product contains expertly developed bacteria brought to you
by the science of Align, which fortifies the digestive system with
good bacteria.*
To learn more about Align Probiotics, visit
https://www.alignprobiotics.com/en-us.
ABOUT PROCTER & GAMBLE
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
*This statement has not been evaluated by the Food and Drug
Administration. These products are not intended to diagnose, treat,
cure, or prevent any disease. ‡Among Gastroenterologists who
recommended a brand of probiotic in a ProVoice 2008-2019
survey.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200617005090/en/
Ally Feinsot, MSL New York 908-967-3516
Ally.Feinsot@mslgroup.com
Mollie Wheeler P&G Personal Health Care North America,
Communications 513-780-2248 wheeler.mc@pg.com
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