ALWAYS DISCREET® Aims to Show Women with Bladder Leaks Are Not What You Expect
October 01 2019 - 10:11AM
Business Wire
New Survey Data from ALWAYS DISCREET® Uncovers
Truth about Bladder Leaks and New Video Calls Women to Spark a
Conversation and Share Their Stories
It’s time to shed some light on an issue not often discussed.
It’s considered a taboo subject – but is more common than people
think. Sixty-nine percent of women feel embarrassed talking about a
sensitive bladder, yet one third of adult women have experienced
leaks at some point. Misperceptions persist about bladder leaks,
making women feel alone, even though such a large part of the
population has experienced them. As part of Always, the leading
feminine protection brand, Always Discreet exists to unleash
women’s confidence. We want to change the way people think and talk
about bladder leaks, letting women everywhere know they are not
alone, so that they can feel more confident in their bodies.
New data uncovered by Always Discreet, and the release of a
dynamic new video, challenge the stigma about women with bladder
leaks. According to the new survey data, at least 1 in 3 women
above the age of 18 have experienced bladder leaks in the past
three months. This stat, and the video, show people everywhere that
women who experience bladder leaks are not what you expect.
Always Discreet is working to normalize the conversation around
bladder leaks for all women, so more people understand leaks happen
at many different ages for many different reasons. This woman could
be a new mom learning about her baby, as well as her new body, a
repeat marathoner with amazing endurance and willpower, or a
favorite friend who always makes you laugh the hardest. All these
women live life to their fullest potential, and with all that
growth and excitement, are constantly challenged to adapt to normal
physical changes – including bladder leaks caused by stress on
their bladders. Despite the facts, the survey found 58% of women
feel alone in their experience with bladder leaks, and this does
not need to be the case. Many women reported that talking about
leaks within a community would make them feel more empowered and
supported. This is why Always Discreet is encouraging women to
combat the taboo around bladder leaks by sharing their own
#NotWhatYouExpect moment via social media.
Additional Key #NotWhatYouExpect Survey Findings:
- Only 32% of women who experience leaks have gone through
menopause
- 80% of women feel like people do not talk about bladder leaks,
making the topic feel taboo
- 53% of women have given birth to a child
- Nearly one in ten have run a half/full marathon, and nearly one
in ten consider themselves runners or athletes
- 15% of women who experience leaks exercise very regularly or
consider themselves runners/athletes
“We want to give women a platform to be proud out loud of the
lives they’ve lived, the bodies they have and the reasons they
might leak a little,” said Stefani Valkonen, P&G Feminine Care
Global Communications Director. “Women with bladder leaks are women
you know. They are moms experiencing the ups and downs of
parenthood, devoted athletes who push their body to unbelievable
lengths, and people who’ve led fruitful, laughter-filled lives in
all areas.”
To show this diversity, Always Discreet has also launched an
online video: Women with Bladder Leaks Are #NotWhatYouExpect
showcasing many different women you might not expect to experience
bladder leaks. Always Discreet’s study found better representation
of women with leaks would help women feel more supported – and the
purpose of this video is to show all women who experience leaks
that they are not alone. Sharing the video, along with a personal
experience, aims to encourage more conversation, create a community
and help women support and lean on each other.
Because of the current lack of conversation about bladder leaks,
women are often uninformed about the protection and products they
need to live their lives worry-free. Sparking a new and authentic
conversation with #NotWhatYouExpect will help close the gap between
people’s perception and reality relating to bladder leaks,
inspiring women to engage in a conversation that has been absent
for far too long. With the support of Always Discreet, we can
empower all women to feel confident in their protection and proud
of their bodies.
Survey Methodology
One Poll conducted research among 2,260 women in the US between
the ages of 18-65. It was an online poll completed between 14th and
17th August 2019.
About Always Discreet
Always Discreet®, a unique line up of bladder leak protection
from the leading brand in feminine care, offers premium liners,
pads and underwear that are the perfect combination of form,
function and feminine design. Always Discreet for sensitive
bladders provides incredible-performing, discreet protection, with
products that feature unique technologies including, RapidDry™ that
absorbs leaks in seconds, LeakGuards™ that help stop leaks where
they happen most and OdorLock™ that neutralizes urine odors
instantly and continuously. With Always Discreet, bladder leaks can
feel like no big deal. Please visit www.alwaysdiscreet.com for more
information.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20191001005818/en/
Kaleigh Steinorth T: 727-207-4073
Kaleigh.steinorth@mslgroup.com
Bilgehan UyarErol T: 513-693-0709 uyarerol.b@pg.com
Procter and Gamble (NYSE:PG)
Historical Stock Chart
From Feb 2024 to Mar 2024
Procter and Gamble (NYSE:PG)
Historical Stock Chart
From Mar 2023 to Mar 2024