Perfect Corp. and REZA Launch an Interactive, AI-Powered Jewelry Virtual Try-On Shopping Experience
November 11 2022 - 12:00PM
Business Wire
The artisan French jewelry brand, REZA,
launches WORLDOFREZA.com powered by Perfect Corp.’s AI and AR
virtual try-on technologies.
Perfect Corp. (NYSE: PERF), the leading artificial intelligence
(AI) and augmented reality (AR) beauty and fashion tech solutions
provider, partners with REZA, the Parisian high jewelry brand, for
the launch of the WORLDOFREZA.COM website powered by Perfect
Corp.’s AgileHand® technology. The new e-commerce website offers a
uniquely immersive AI and AR shopping journey, allowing consumers
to digitally experience REZA’s stunning rings, earrings, and
bracelets through interactive virtual try-on technology. The
WORLDOFREZA.COM website launch also commemorates the brand’s
relocation to New York under the guidance of Olivier Reza, whose
father’s high jewelry house, Alexandre Reza, boasts an over 90-year
history on Paris’ Place Vendome.
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the full release here:
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Perfect Corp. and REZA partner for the
launch of the WORLDOFREZA.COM powered by Perfect Corp.’s AgileHand®
technology. (Photo: Business Wire)
A Web Shopping Experience Powered by Perfect Corp.’s
AgileHand® Technology
REZA’s website virtual try-on experience is powered by Perfect
Corp. patent-pending AgileHand® technology, which precisely map an
individual’s hand and wrist to accurately track real-time movements
and deliver a hyper-realistic virtual try-on. The specialized 3D
hand-mapping technology uses advanced Physically Based Rendering
(PBR) to aid in precision 3D objects with true-to-life finishes,
mimicking the light scattering effects of different materials to
ensure REZA pieces are accurately recreated as digital renderings.
This groundbreaking technology meets the growing demand for virtual
try-on solutions for hand and wrist accessories, and makes it
possible for REZA online shoppers to experience a selection of
products virtually.
Inside the New WORLDOFREZA.COM Powered by the Latest AI and
AR Technology
Developed by creative agency, Hugo and Marie, together with
Perfect Corp., the WORLDOFREZA.COM website invites customers to
virtually “try on” statement pieces from the designer collection.
The application of the latest AI and AR technology allows REZA
jewelry to be appreciated in a more intimate way — on par with
small showings and private, by-appointment viewings in-store. The
site is also a luxury sales platform, enabling for the first time
ever, the convenience of purchasing REZA pieces online.
“We are thrilled to partner with Reza Jewelry to bring their
luxury designs to life via Perfect Corp.’s hyper-realistic AI and
AR-powered virtual try-on solutions,” said Alice Chang, Founder and
CEO of Perfect Corp. “It is exciting to see of our impactful
omnichannel services enhancing the luxury accessories shopping
journeys, delivering an immersive and impactful virtual try-on
experience for Reza customers.”
This unique online jewelry shopping experience across
WORLDOFREZA.COM creates seamless continuity between the retail and
digital-forward experience, and falls perfectly in step with the
beauty, classicism, and artful design for which REZA is known.
Experience the online shopping journey for yourself at
WORLDOFREZA.COM.
To learn more about Perfect Corp.’s AI and AR-powered virtual
try-on solutions, please visit:
https://www.perfectcorp.com/business
About Perfect Corp. Perfect Corp. (NYSE: PERF) is the
leading SaaS AI and AR beauty and fashion tech solutions provider,
dedicated to transforming shopping experiences through empowering
brands to embrace the digital-first world. By partnering with the
largest names in the industry, Perfect Corp.’s suite of enterprise
solutions deliver synergistic, technology-driven experiences that
facilitate sustainable, ultra-personalized, and engaging shopping
journeys, as well as equipping brands with next generation of
consumer goods. Perfect Corp. offers a complementary suite of
mobile apps, including YouCam Makeup and YouCam Perfect, to provide
a consumer platform to virtually try-on new products, perform skin
diagnoses, edit photos, and share experiences with the YouCam
Community. To learn more, please visit PerfectCorp.com.
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Mexico: Ingrid Motta at contact_pr_latam@perfectcorp.com or
by phone: (+521) 5512491739 United Kingdom: Will Parrott at
contact_pr_uk@perfectcorp.com
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