AUSTIN, Texas, Nov. 22, 2021 /PRNewswire/ -- A new Oracle
Retail survey shows that consumers have barely made a dent in their
holiday shopping. While a September survey1 showed that
52% of Americans had already started holiday shopping or plan to
shop earlier than usual, when asked again last week, 66% said they
are less than halfway done with their holiday shopping. This could
mean big shopping surges for retailers heading into Thanksgiving
and Black Friday.
Consumers are also concerned about supply chain and climate
issues when it comes to Christmas trees. Twenty-two percent are
worried trees will be harder to find and more expensive, with that
number jumping to 27% in the San
Francisco Bay Area, which was hit hard this year by drought
and fires.
"The latest numbers continue to highlight the unpredictability
of consumers during these interesting times," said Mike Webster, senior vice president and general
manager of Oracle Retail. "Despite supply chain concerns, many
people have a long way to go in their holiday shopping. Retailers
need to be prepared for the surge over the next month and carefully
manage inventory and expectations with great transparency and
communications to keep customers happy and coming back."
The survey of 2,085 Americans in New
York, Chicago, Dallas, and San
Francisco was run by Untold Insights November 11-16, 2021. Respondents were asked to
reflect on their travel plans for Thanksgiving. Unwrap the full
report at:
https://www.oracle.com/industries/retail/consumer-research/.
Consumers have not made a dent in holiday shopping
When asked how much of their holiday shopping is complete:
- 30% said none to very little
- 35% have a quarter or less of their shopping done
- 13% are half done
- 9% are three-quarters done
- 5% are done
- 7% don't plan to shop this year
Supply chain causing a mixed shopping experience
When
asked how their experiences have been shopping online and in-store
so far this season:
- 18% said supply chain issues are causing higher prices
- 16% said supply chain issues are causing items to be out of
stock and hard to find
- 15% said the aisles don't seem as full as normal this time a
year
- 12% noted stores are understaffed
- 9% said they have already had deliveries that are delayed
Access to deals still a draw
When asked what they
would do to get early or enhanced access to holiday deals:
- 17% said they would pay a one-time fee for early access
- 35% would purchase an annual membership (like Amazon Prime)
(46% for Millennials)
- 19% would line up early for Black Friday or other store
holidays (37% for Gen Z)
- 39% shop in-person for in-store only deals (42% for GenZ)
Learn more about how Oracle is helping fashion, grocery, and
specialty retailers anticipate market changes, simplify operations,
and inspire authentic brand interactions at
www.oracle.com/retail.
1. The Untold Insights survey polled 5,728 global
consumers, including 512 in the United
States, in September 2021 about their plans for holiday
shopping.
2. Gen Z (18-24); Millennials (25-39); Gen X (40-54);
Baby Boomers (55+)
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SOURCE Oracle