Sinclair Broadcast Group Selects Oracle Moat to Strengthen Measurement and Brand Safety Capabilities for Advertisers
November 09 2021 - 10:00AM
Business Wire
Sinclair Broadcast Group, Inc. today announced that its digital
solutions division, Sinclair Digital, and its marketing technology
and managed services company, Compulse, have selected Oracle Moat,
a leading measurement and marketing analytics suite, to measure
media performance across its 300+ digital properties.
Sinclair will deploy Oracle Moat Analytics across all of its
owned and operated digital inventory to help advertisers determine
invalid traffic metrics, viewability metrics, diagnostics and brand
safety rates of advertising campaigns. In addition, Sinclair will
use Oracle Moat Analtyics for third-party connected TV (CTV)
impression validation across its highly successful CTV platform,
CompulseOTT.
“Sinclair has digital inventory across several categories,
including news, sports, weather, and more,” said Ryan Moore, senior
vice president, Digital Sales, Sinclair Broadcast Group. “By
working with Oracle Moat to measure media performance across our
digital properties, we are able to give advertisers who buy our
high-value inventory an added level of transparency, validation,
and safety.”
Oracle Moat is a measurement and marketing analytics suite
designed to help advertisers, publishers, and platforms measure
media performance across the breadth of their digital and TV
advertising campaigns. By tapping into Oracle Moat’s powerful
attention and engagement metrics within Oracle Moat Analytics,
advertisers can achieve a complete, cross-channel picture of CTV,
linear TV, and digital video ad performance to better optimize
advertising campaigns.
“Today’s digital advertising takes place across a growing array
of media types and formats, and to maximize campaign value,
advertisers need a way of measuring who they’re reaching and how
often each person is seeing an ad,” said Mark Kopera, head of
product, Oracle Moat. “We’re excited to work with Sinclair
Broadcast Group to give advertisers more ways to measure campaign
performance across its digital properties. By working together,
we’re making it simpler for Sinclair’s large number of advertisers
to tap into our powerful measurement and marketing analytics,
instantly.”
About Sinclair Broadcast Group,
Inc.
Sinclair Broadcast Group, Inc. (Nasdaq: SBGI) is a diversified
media company and leading provider of local sports and news. The
Company owns and/or operates 21 regional sports network brands;
owns, operates and/or provides services to 185 television stations
in 86 markets; is a leading local news provider in the country;
owns multiple national networks including Tennis Channel; and has
TV stations affiliated with all the major broadcast networks.
Sinclair’s content is delivered via multiple platforms, including
over-the-air, multi-channel video program distributors, and digital
and streaming platforms. The Company regularly uses its website as
a key source of Company information which can be accessed at
www.sbgi.net.
About Compulse
Compulse is a marketing technology and managed services company
built for local media and agencies. Compulse’s single‐solution
platform combines sales enablement, order management, fulfillment,
and analytics into one consolidated solution designed to make
digital advertising easier and more profitable. The platform
leverages more than 100 API integrations with leading martech
solutions to streamline ad ops from proposal to fulfillment.
Compulse customers use the company’s powerful and easy‐to‐use tools
to attract and engage customers. With U.S. offices in Baltimore,
Denver, Seattle, Chicago, Bellevue, New York City, and San
Francisco, and an international office in Delhi, Compulse’s team is
passionate about putting customers first.
About Oracle
Oracle offers integrated suites of applications plus secure,
autonomous infrastructure in the Oracle Cloud. For more information
about Oracle (NYSE: ORCL), please visit us at www.oracle.com.
Trademarks
Oracle, Java, and MySQL are registered trademarks of Oracle
Corporation.
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Media Contact: Jessica Bellucci
Jessica@BellucciMedia.com
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