REDWOOD SHORES, Calif., May 20,
2020 /PRNewswire/ -- Oracle today announced that it has
been recognized as a Leader in the Forrester Research, Inc.
May 2020 report, The Forrester Wave™:
Email Marketing Service Providers, Q2 2020.
This year's report evaluated 13 email marketing service
providers based on 23 criteria, which are split into three
categories—current offering, strategy, and market presence. Of the
providers evaluated, Oracle Responsys, part of Oracle Cloud
Customer Experience (CX), was one of only four Leaders. In addition
to scoring highest in the strategy category, Oracle Responsys also
received the highest possible score in the artificial intelligence,
analytics, and vertical capabilities criteria.
According to the report, "Oracle data assets and analytics
modules extend the utility of Responsys. Client references get more
than what they pay for. They and their staff all seem excited by
the vendor's vision to 'drive revenue growth by delivering a
relevant, timely, and connected experience wherever and whenever a
customer chooses.'" The report also notes, "Oracle consistently
delivers scale. It has a significant global footprint,
industry-specific data schemas, and AI that runs off of email and
non-email data, rivaling personalization-specialist
competitors."
"We are incredibly proud to be named a Leader in this year's The
Forrester Wave™: Email Marketing Service Providers, Q2 2020," said
Shashi Seth, SVP, Oracle Cloud CX
Marketing. "Responsys is at the core of our digital marketing suite
and provides the perfect foundation for multi-channel, data-driven,
and real-time customer engagements that will define the future of
marketing. We believe Forrester's evaluation further validates our
commitment to delivering stand-out, innovative products and
services to our customers."
Part of Oracle Cloud Applications, Oracle Cloud CX helps
marketing, sales, service, and commerce professionals reduce IT
complexity, deliver innovative customer experiences, and achieve
predictable and tangible business results.
Download The Forrester Wave™: Email Marketing Service Providers,
Q2 2020 here.
About Oracle
The Oracle Cloud offers a
complete suite of integrated applications for Sales,
Service, Marketing, Human Resources, Finance, Supply Chain and
Manufacturing, plus Highly Automated and Secure Generation 2
Infrastructure featuring the Oracle Autonomous Database. For
more information about Oracle (NYSE: ORCL), please visit us
at oracle.com.
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of Oracle and/or its affiliates. Other names may be trademarks of
their respective owners.
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SOURCE Oracle