REDWOOD SHORES, Calif., Oct. 2,
2019 /PRNewswire/ -- Oracle today announced it signed an
agreement to acquire CrowdTwist, the leading cloud-native customer
loyalty solution to empower brands to offer personalized customer
experiences. The solution offers over 100 out-of-the-box engagement
paths, providing rapid time-to-value for marketers to develop a
more complete view of the customer. Upon the close of the
acquisition, the CrowdTwist team will join the Oracle Customer
Experience (CX) Cloud organization.
In today's omni-channel environment, customer retention is
critical to every business and loyalty is the unifying component
for a brand across all marketing initiatives. Yet, many loyalty
products offer static, single-channel, spend-and-get programs
loaded with services and customization, creating difficult to adapt
programs which are costly to implement and maintain. CrowdTwist's
cloud loyalty solution offers adaptable programs tailored to the
needs of the customer to offer discounts, points, check-ins or
rewards.
Together, Oracle and CrowdTwist will enable organizations of all
sizes to deliver personalized engagement and extend loyalty and
reward programs to a brand's most beneficial customer behaviors.
The combination offers several benefits to customers:
- Tightly couple loyalty programs with the orchestration of B2C
brands and customers through existing integration with Oracle
Responsys.
- Heighten customer intelligence and the value of loyalty program
data through future integration with Oracle CX Unity.
- Utilize loyalty and retention data to optimize B2B marketing
campaigns via expanded integrations with Oracle Eloqua.
- Deliver comprehensive, end-to-end loyalty view at transaction
and store levels by extending current integrations with Oracle's
leading industry-specific retail, hospitality and food &
beverage applications.
"Oracle is taking a unique approach to the customer data
platform space, enabling the application of intelligence across
every customer touchpoint," said Rob
Tarkoff, Executive Vice President, Oracle. "CrowdTwist's
leading loyalty platform will significantly augment Oracle CX's
ability to help our customers build more meaningful relationships
with their customers."
"The combination with Oracle validates CrowdTwist's world-class
technology, employees and customers," said Scott Matthews, CEO of CrowdTwist. "We could not
have found a more compelling partner to advance our vision of
customer loyalty at scale."
More information about this announcement is available at
www.oracle.com/crowdtwist.
Additional Information
Oracle and CrowdTwist
FAQ
About Oracle
The Oracle Cloud offers a complete suite of integrated
applications for Sales, Service, Marketing, Human Resources,
Finance, Supply Chain and Manufacturing, plus Highly Automated and
Secure Generation 2 Infrastructure featuring the Oracle Autonomous
Database. For more information about Oracle (NYSE: ORCL), please
visit us at www.oracle.com.
Trademarks
Oracle and Java are registered trademarks of Oracle and/or its
affiliates. Other names may be trademarks of their respective
owners.
Oracle is currently reviewing the existing CrowdTwist product
roadmap and will be providing guidance to customers in accordance
with Oracle's standard product communication policies. Any
resulting features and timing of release of such features as
determined by Oracle's review of CrowdTwist's product roadmap are
at the sole discretion of Oracle. All product roadmap information,
whether communicated by CrowdTwist or by Oracle, does not represent
a commitment to deliver any material, code, or functionality, and
should not be relied upon in making purchasing decisions. It is
intended for information purposes only, and may not be incorporated
into any contract.
Cautionary Statement Regarding Forward-Looking
Statements
This document contains certain forward-looking statements about
Oracle and CrowdTwist, including statements that involve risks and
uncertainties concerning Oracle's proposed acquisition of
CrowdTwist, anticipated customer benefits and general business
outlook. When used in this document, the words "anticipates",
"can", "will", "look forward to", "expected" and similar
expressions and any other statements that are not historical facts
are intended to identify those assertions as forward-looking
statements. Any such statement may be influenced by a variety of
factors, many of which are beyond the control of Oracle or
CrowdTwist, that could cause actual outcomes and results to be
materially different from those projected, described, expressed or
implied in this document due to a number of risks and
uncertainties. Potential risks and uncertainties include, among
others, the possibility that the transaction will not close or that
the closing may be delayed, the anticipated synergies of the
combined companies may not be achieved after closing, the combined
operations may not be successfully integrated in a timely manner,
if at all, general economic conditions in regions in which either
company does business may deteriorate and/or Oracle or CrowdTwist
may be adversely affected by other economic, business, and/or
competitive factors. Accordingly, no assurances can be given that
any of the events anticipated by the forward-looking statements
will transpire or occur, or if any of them do so, what impact they
will have on the results of operations or financial condition of
Oracle or CrowdTwist. You are cautioned to not place undue reliance
on forward-looking statements, which speak only as of the date of
this document. Neither Oracle nor CrowdTwist is under any duty to
update any of the information in this document.
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SOURCE Oracle