REDWOOD SHORES, Calif., April 23,
2019 /PRNewswire/ -- A recent survey of food and
beverage leaders highlights that while a large percentage feel
confident in their restaurant's current use of mobile technology,
only 48 percent feel prepared to capitalize on future innovations.
Sixty-two percent of respondents expressed doubts over their
ability to keep up with the speed of mobile technology changes. And
more than half (59 percent) agreed that their company faces the
threat of disruption from their more mobile-enabled
competitors.
"The rise of mobile ordering and on-demand food delivery
services are completely changing the restaurant and guest
experience," said Simon de Montfort
Walker, senior vice president and general manager for Oracle
Food and Beverage. "In order to remain relevant to a rapidly
evolving audience, restaurants must act quickly to modernize their
mobile strategy and offerings. Today, the experience a customer has
ordering online or from a kiosk can be just as essential as if they
were ordering in the store."
The study findings point to a clear and urgent need for
restaurants to embrace the right mobile and back-end technology to
drive higher ticket value, turn tables faster and enable more cross
and upsell. In addition, the findings highlight the need to embrace
mobile technology to avoid being outpaced by the competition, help
cut labor costs and improve the guest experience – all critical
components to revenue growth.
Improving Loyalty and the Dining Experience
Today's
foodies want choices. In addition to great food, what drives their
loyalty is easy ordering and delivery, fast, seamless payments, and
a personalized experience.
- 86 percent of operators say branded mobile apps increase their
speed of service and therefore revenue
- 93 percent believe their guest-facing apps enhance the guest
experience, promote loyalty and drive repeat business
Cutting Costs, Saving Time Equals Increased
Revenues
Restaurants are investing in mobile technology to
cut costs and save time in areas such as hiring less serving staff
but more runners, keeping a close eye on stock levels to avoid
over-ordering and waste, and the ability to quickly change the menu
and offer specials when there is an overstock of inventory.
- 84 percent of food and beverage executives believe the adoption
of guest-facing apps drives down labor costs
- 96 percent agree, with 40 percent strongly agreeing, that
expanded mobile inventory management will drive time and money
savings
Perceived Future Benefits of Mobile
Technology
Restaurants are already using mobile devices for
table reservations, taking orders, and processing payments, but
what value do restaurateurs believe will come from future mobile
innovations?
- 82 percent believe partnerships with third-party delivery
services like Uber Eats and GrubHub will help grow their
business
- 89 percent believe check averages will increase thanks to
in-app recommendations
- 95 percent believe the guest experience and customer loyalty
will continue to improve
The Road Ahead
While most organizations rated
themselves as highly able to meet new consumer demands, an
undercurrent of anxiety about the future was also apparent with
only 48 percent of respondents reporting that they have the tools
they need to meet the mobile demands of tomorrow. The mobility
study findings show a clear path for restaurateurs including
applying mobile innovation to broader areas such as inventory
efficiency, getting new customers in the door, serving them more
efficiently, and keeping them coming back.
Methodology
For this survey, Oracle queried 279
leaders in the food and beverage industry who use mobile technology
in their organizations during the summer of 2018. 45 percent of
those surveyed were from full-service restaurants, 24 percent from
fast casual and 23 percent from quick service. Seventy-one percent
of respondents are director level or higher, with 45 percent
hailing from companies that generate more than $500M in annual revenue.
Additional Resources
Oracle Food and Beverage
Solutions
Rate your Mobility
Download the report
About Oracle Food and Beverage
Oracle Food and
Beverage, formerly MICROS, brings 40 years of experience in
providing software and hardware solutions to restaurants, bars,
pubs, clubs, coffee shops, cafes, stadiums, and theme parks.
Thousands of operators, both large and small, around the world are
using Oracle technology to deliver exceptional guest experiences,
maximize sales, and reduce running costs.
About Oracle
The Oracle Cloud offers complete SaaS
application suites for ERP, HCM and CX, plus best-in-class database
Platform as a Service (PaaS) and Infrastructure as a Service (IaaS)
from data centers throughout the Americas, Europe and Asia. For more information about Oracle
(NYSE:ORCL), please visit us at oracle.com.
Trademarks
Oracle and Java are registered trademarks
of Oracle and/or its affiliates.
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SOURCE Oracle