LAS VEGAS, April 2, 2019 /PRNewswire/ -- SUITEWORLD
2019 -- Oracle Bronto, part of the Oracle NetSuite Global
Business Unit, today announced a series of innovations to the
Bronto Marketing Platform to help marketers save time and deliver
better brand experiences. The latest updates help marketers deliver
more relevant and consistent brand experiences by providing
increased visibility into commerce data, improving campaign ROI
measurement, optimizing email delivery, accelerating ecommerce
platform integrations and enabling faster product enablement. The
first 1,000 NetSuite customers to purchase the Bronto platform
by May 31, 2019 get a 30-day
implementation included. To learn more about the offer,
contact your NetSuite account executive or sign up here.
"Marketing is about finding that next percent of growth. It's
about growing revenues, relationships, recommendations and
reputations. Nothing beats email marketing as it is the most
powerful and profitable marketing channel available today," said
Justin Cowan, VP of Operations,
Oracle Bronto. "To help organizations take advantage of email to
fuel their growth, NetSuite continues to invest in the Bronto
Marketing Platform to ensure it's the most sophisticated commerce
marketing platform on the market. The latest release helps
marketers increase productivity without losing the personal touch
that consumers have come to expect."
Bronto delivers powerful and flexible email marketing solutions
that help organizations of all sizes grow revenue, save time and
optimize marketing resources. By working seamlessly with multiple
ecommerce platforms, Bronto enables brands to maximize the value of
customer data and deliver irresistible customer experiences. The
latest updates to the Bronto Marketing Platform build on more than
16 years of email marketing success to help marketers:
Deliver Better Brand Experiences
- Increase visibility into commerce activity: Oracle Autonomous
Data Warehouse and Oracle Analytics Cloud have been embedded into
the Bronto Marketing Platform to provide powerful new capabilities
to visualize and query customer data for relevant
insights into the customers' experience.
- Increase customer engagement: Enhanced SMS features, including
order-based messaging, consent by keyword and revenue tracking,
help marketers increase engagement by delivering a more consistent
customer experience across email and SMS.
- Improve marketing ROI measurement: New advanced order source
tracking and attribution features enable marketers to gain a better
understanding of their customers and the impact of marketing
activities. The new features support cross-device/domain
attributions and conversions made in other channels, such as SMS
and mobile apps.
- Optimize email engagement: Gmail Annotations have been
integrated into the platform, making it easy to highlight key
information like deals, expiration dates and promo codes to help
get emails noticed.
Increase Productivity
- Achieve faster time to revenue: Access to self-paced training
with the Oracle Learning Management System help customers become
marketing experts through a hands-on, self-guided learning
experience that features personalized learning paths. The new
training capabilities decrease on-boarding time and training costs
while creating opportunities for customers to achieve greater ROI
with the Bronto platform.
- Accelerate campaign execution: Pre-built self-service
integrations with major ecommerce platforms like NetSuite, Shopify,
Salesforce Commerce Cloud and Magento, will enable faster execution
of campaigns without the need of technical integrators.
About Oracle Bronto
Oracle Bronto helps organizations
of all sizes grow revenue, save time and optimize marketing
resources. By delivering powerful and flexible email marketing
solutions that work seamlessly with multiple ecommerce platforms,
Bronto enables brands to maximizes the value of customer data and
deliver irresistible customer experiences. Bronto solutions
incorporate best practices from 16 years of email marketing success
and are used by the world's top brands, including Rebecca Minkoff, Lucky Brand, Theory,
Brooks Running and Christopher &
Banks.
For more information visit https://bronto.com. You can also
connect with us on the Bronto blog or on LinkedIn and Twitter.
About Oracle NetSuite
For more than 20 years, Oracle
NetSuite has helped organizations grow, scale and adapt to change.
NetSuite provides a suite of cloud-based applications, which
includes financials / Enterprise Resource Planning (ERP), HR,
professional services automation and omnichannel commerce, used by
more than 16,000 customers in 203 countries and dependent
territories.
For more information, please visit http://www.netsuite.com.
Follow NetSuite's Cloud blog, Facebook page and @NetSuite
Twitter handle for real-time updates.
About Oracle
The Oracle Cloud offers a
complete suite of integrated applications for Sales,
Service, Marketing, Human Resources, Finance, Supply Chain and
Manufacturing, plus Highly Automated and Secure Generation 2
Infrastructure featuring the Oracle Autonomous Database. For
more information about Oracle (NYSE: ORCL), please visit us
at oracle.com.
Trademarks
Oracle and Java are registered trademarks
of Oracle and/or its affiliates.
Safe Harbor
The preceding is intended to outline our
general product direction. It is intended for information purposes
only, and may not be incorporated into any contract. It is not a
commitment to deliver any material, code, or functionality, and
should not be relied upon in making purchasing decisions. The
development, release, timing, and pricing of any features or
functionality described for Oracle's products may change and
remains at the sole discretion of Oracle Corporation.
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SOURCE Oracle NetSuite