REDWOOD SHORES, Calif. and MILAN, April 2,
2019 /PRNewswire/ -- The Prada Group today announced a
collaboration with Oracle to adopt a suite of Oracle advanced
technological solutions that will support efficiency throughout all
of Prada Group's core retail processes. They will also help
the company analyze historical data and current market demands
across its global retail network of 634 stores, better-informing
business decisions and providing a unique customer
experience.
With Oracle Retail Cloud Services Merchandise Financial
Planning, Assortment, and Item Planning, the
Prada Group will optimize its merchandising process including sales
and forecasts, performance analysis, margin, open to buy, inventory
management, supply chain, and inventory allocation. Implementing
this solution will lead to a more informed analysis of the
Group's KPIs and a greater ability to set new targets and
allocate more precise budgets.
The Group will also be able to strengthen its customer relations
at the point of purchase with Oracle Retail Customer Engagement
Cloud Service and Oracle Retail Xstore Point of Service.
The two solutions will provide real-time visibility into all
customer-related details across every touchpoint, offering a
personalized shopping experience.
"By integrating Oracle's advanced digital technologies with our
operations, we will be able to unlock increasing value within our
business and offer further opportunities to our global customer
base. Our collaboration with Oracle is part of our wider
strategy focused on enhancing our Group with a strong investment in
technology to boost operational efficiency and effectiveness," said
Lorenzo Bertelli, Prada Group Head
of Marketing and Communication.
"For luxury brands, delivering a unique and positive brand
experience is paramount," said Mike
Webster, Senior Vice President and General Manager, Oracle
Retail. "Whether they are shopping in Milan, San
Francisco or online, Prada Group's customers expect that
inventory will be fresh, current and available. With Oracle, the
company will be able to better understand and anticipate customer
demand and optimize inventory assortments accordingly to ensure
every brand connection results in a satisfied customer."
About Prada Group
The PRADA Group is a world leader
in the luxury goods sector, where it operates with the Prada,
Miu Miu, Church's and Car Shoe
brands in the production and distribution of handbags, leather
goods, footwear, apparel and accessories. The Group also operates
in the food sector with Marchesi 1824, and in the eyewear and
fragrance industries under licensing agreements. Its products
are sold in 70 countries worldwide through 634 directly operated
stores as of December 31, 2018 and a
selected network of luxury department stores, multi-brand stores,
franchise stores and all major e-tailers.
About Oracle Retail
Oracle is the modern platform for
retail. Oracle provides retailers with a complete, open, and
integrated platform for best-of-breed business applications, cloud
services, and hardware that are engineered to work together.
Leading fashion, grocery, and specialty retailers use Oracle
solutions to accelerate from best practice to next practice, drive
operational agility and refine the customer experience. For more
information, visit our website www.oracle.com/retail
About Oracle
The Oracle Cloud offers a
complete suite of integrated applications for Sales,
Service, Marketing, Human Resources, Finance, Supply Chain and
Manufacturing, plus Highly-Automated and Secure Generation 2
Infrastructure featuring the Oracle Autonomous Database. For
more information about Oracle (NYSE: ORCL), please visit us
at oracle.com
Trademarks
Oracle and Java are registered trademarks
of Oracle and/or its affiliates. Other names may be trademarks of
their respective owners.
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SOURCE Oracle