REDWOOD SHORES, Calif. and SANTIAGO, Chile, March 21, 2019 /PRNewswire/ -- Maui
and Sons is one of the best-known surf and skateboard apparel
brands in the world, selling in more than 100 countries. When
executives at the brand's regional arm, Maui and Sons Chile, ran into obstacles
scaling operations in Latin
America, they rethought their technology approach. Bringing
in Oracle Retail, Maui and Sons
Chile established a foundation for future growth by streamlining
inventory, adding new sales channels, and more effectively serving
the needs of its customers.
The Chilean-based company runs a complex supply chain that
must allow for evolving product design and more than 100 worldwide
suppliers who sell the Maui and
Sons, Rip Curl and Volcom brands in Chile and Rip Curl and Volcom in Peru. With 30 percent of operations in
wholesale and small stores across these regions, the company
required detailed plans to deliver the right apparel assortment to
each area, including over 10,000 combinations of sizes and colors
per season.
"We have been successfully in business for nearly 40
years, but we knew it was time to invest in technology that could
take us to the next level. Today, we have effectively documented,
automated and organized our processes – removing a lot of the
limitations to growing and scaling both our product lines and
business throughout regions," said Felipe
Guerrero, chief information officer, Maui and Sons Chile. "With Oracle, we have
empowered our people to continue to make a difference and
accelerate customer value by placing innovation at their
fingertips."
After a competitive assessment, Maui and Sons Chile chose to modernize its
approach with Oracle Retail Merchandising
System and Oracle Warehouse Management Cloud.
Oracle Database and Middleware solutions also support this new
retail foundation.
"Using Oracle, Maui and
Sons Chile can gain deep insights into its merchandising, allowing
the company to serve its mission of selling high valued brands for
young lifestyle consumers more effectively across channels,
including in-store and online. We can also better connect
suppliers, inventory, and stores to ensure a streamlined operation
while delivering stellar service to customers," said
Javier Swinburn, chief project
officer, Maui and Sons
Chile.
"Today, retail is compressed by several factors—the
massive scale of transactions, the narrow windows to fulfill
orders, and the complexity of choice and format," said Mike Webster, senior vice president and general
manager, Oracle Retail. "By transforming its operations,
Maui and Sons Chile gained
operational agility that allows them to respond fast in one of the
most sophisticated retail markets in Latin America."
Maui and Sons Chile
completed this strategic business initiative and
implemented in 11 months by partnering with
Oracle and Oracle PartnerNetwork (OPN) Gold Level member Logic
Information Systems. Logic leveraged local retail expertise, cloud
capabilities, and the power of the Oracle Retail Reference Library
to outline processes and enable choices for Maui and Sons to deploy quickly and
effectively.
About Oracle Retail
Oracle is the
modern platform for retail. Oracle provides retailers with a
complete, open, and integrated platform for best-of-breed business
applications, cloud services, and hardware that are engineered to
work together. Leading fashion, grocery, and specialty retailers
use Oracle solutions to accelerate from best practice to next
practice, drive operational agility and refine the customer
experience. For more information, visit our website
www.oracle.com/retail.
About Oracle
The Oracle Cloud
offers a complete suite of integrated applications for
Sales, Service, Marketing, Human Resources, Finance, Supply Chain
and Manufacturing, plus Highly-Automated and Secure Generation 2
Infrastructure featuring the Oracle Autonomous Database. For
more information about Oracle (NYSE: ORCL), please visit us
at oracle.com.
Trademarks
Oracle and Java are
registered trademarks of Oracle and/or its affiliates. Other names
may be trademarks of their respective owners.
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SOURCE Oracle