Offerpad Enhances Cash Offer Model With HomePro to Drive In-Home Seller Engagement
May 06 2025 - 6:45PM
Business Wire
Company to scale program through brokerage
partnership(s) beginning in Q2
Offerpad (NYSE: OPAD), a leading real estate solutions platform,
today announced the launch of HomePro, a product enhancement
designed to increase in-home seller engagement and further the
company’s mission to deliver flexible, customer-first solutions.
HomePro strengthens Offerpad’s ability to meet sellers earlier in
their journey by deploying HomePro Representatives to guide them
through their options in the living room.
Offerpad’s ability to provide a cash offer remains the core of
the company’s value proposition and the primary reason consumers
turn to Offerpad. Through technology like Citrus Value, sellers
receive an offer range within minutes. They also have the ability
to schedule inspections on their timeline, giving them more control
from the beginning of the process.
HomePro Representatives meet with sellers in the home to present
available solutions and help determine the best fit. In-person
engagement is already a proven part of Offerpad’s model. Sellers
are more likely to move forward when they clearly understand their
options, whether that means accepting a cash offer or exploring a
listing strategy that allows them to test the open market. HomePro
gives Offerpad more opportunities to meet sellers where they are
and provide tailored support based on their goals.
“As I shared on our earnings call yesterday, we’re creating more
opportunities for our agent partners to thrive alongside us,” said
Brian Bair, Chairman and CEO of Offerpad. “From the beginning,
we’ve been committed to working alongside the agent community. As a
former top-producing agent, I built Offerpad with that perspective
in mind. HomePro expands on that commitment, giving agents more
ways to collaborate with us and drive results together.”
The company plans to expand the HomePro Representative model in
Q2 by partnering with a select brokerage(s). These partners will be
trained and certified by Offerpad to act as HomePro
Representatives, enabling them to meet with sellers and present
both cash and listing options. HomePro representatives help sellers
not only with selling, but also with finding their next home,
making the entire moving experience easier, more connected, and
stress-free with Offerpad by their side.
Offerpad will share additional updates in Q2, including the
announcement of the brokerage partner(s) participating in the
HomePro program.
For more information, visit www.offerpad.com.
About Offerpad
Offerpad, dedicated to simplifying the process of buying and
selling homes, is a publicly traded company committed to providing
comprehensive solutions that removes the friction from real estate.
Our advanced real estate platform offers a range of services, from
consumer cash offers to B2B renovation solutions and industry
partnership programs, all tailored to meet the unique needs of our
clients. Since 2015, we've leveraged local expertise in residential
real estate alongside proprietary technology to guide homeowners at
every step. Learn more at www.offerpad.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20250506234057/en/
Press Contact: Cortney Read Chief of Staff & VP, Operations
press@offerpad.com
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