NEW YORK, April 15, 2021 /PRNewswire/ -- TBWA today
announced that Nancy Reyes is being
elevated to Chief Executive Officer of TBWAChiatDay New York.
With this promotion, Reyes expands her role and takes over full
leadership of the agency from Rob
Schwartz, who has been CEO since 2015. It's the latest step
in a steady rise since Reyes joined the agency in April 2016 as Managing Director, becoming
President in July 2018. She will
report to Troy Ruhanen, CEO,
TBWAWorldwide.
Working in partnership with Schwartz and the agency's executive
leadership team, Reyes has led the agency through a resurgent
period, growing more than 180% in five years. She has been
instrumental in generating new business that leads to enduring
client partnerships, such as with Hilton, TD Bank, Facebook and PepsiCo, and in
elevating the agency's creative product. TBWAChiatDay New York was
the TBWA collective's top performing agency at the 2019 Cannes
Lions Festival of Creativity and the #5 individual office in the
world at the last Lions festival. Reyes was named a "Woman to
Watch" by Advertising Age in 2019.
Amid the pressures of 2020, TBWAChiatDay New York grew, winning
new assignments from PepsiCo (bubly, RISE and lays), Facebook
Oculus and Abbott, and adding more than 60 employees, as the agency
helped its clients navigate an unprecedented year and prepare for
recovery.
Troy Ruhanen, CEO, TBWAWorldwide
said, "Nancy is an exceptional leader, business partner to our
clients and developer of talent. She understands the power of
creative ideas in driving unreasonable growth and the importance of
empathy in motivating people. Her impact on the New York agency and on our collective has been
undeniable. I am confident she will lead our team in
New York to an exceptionally
strong next chapter."
Reyes added, "The past five years have been an incredible
journey that's only possible through partnership—with our
leadership team, clients, and every person who works at the agency.
I am so proud of the creative ideas we've brought to life together,
the growth of our people and the talent that is making beautiful
ideas a reality on behalf of our clients. I'm excited for this next
step and for what we will achieve together."
Schwartz, a 20+ year veteran of TBWAChiatDay, and CEO of
TBWAChiatDay New York since 2015, is moving into a newly created
role as Chair of the TBWA New York group, which includes
TBWAChiatDay New York, Lucky Generals New York and 180NY. His role
as Chair comes with the remit to market and grow the three
TBWA-affiliated agencies, serving as a resource to their
leadership, bringing to bear his knowledge of the TBWA collective,
the agencies' distinct offerings and the synergies between them.
While stepping away from day-to-day leadership of TBWAChiatDay New
York, he will continue as an advisor and cultural resource for the
agency and will also continue to host the award-winning Disruptor
Series Podcast he created.
"The turnaround that Rob initiated in 2015 set the foundation
for the agency's success today. He's been a tremendous mentor and
partner to Nancy and the New York
agency leadership team. As he steps into this new role, he is
uniquely positioned to guide our New
York group with his blend of experience as a CEO and CCO,
his marketing savvy, mentorship and connectivity in the
New York market. He will be
invaluable to the agencies and leaders in our New York group," continued Ruhanen.
"Nancy has been a true partner in rebuilding the agency and she
has earned this next step to lead TBWAChiatDay New York. I could
not be prouder and more confident in the team we have in place to
take the agency to the next level," said Schwartz. "As I look to
new challenges, I am energized about the potential within our New
York Group. Now more than ever, brands have a choice in the
agencies they work with and three of the best are right here."
Schwartz continued, "We offer a wealth of talent in different
agencies of different size, scale and expertise and in this new
role, I'll be positioned to bring these resources to lots of
different clients."
Reyes joined TBWAChiatDay New York in 2016 and has been
instrumental in its turnaround. Her impact on talent and culture
within the agency has been equally profound. She has led
TBWAChiatDay New York's Diversity, Equity and Inclusion efforts,
which treat diversity as an agency roster client, with budget, time
and talent allocated. In 2018 she created a mentorship and
leadership program called Circle of Women, aimed at building a
pipeline of women leaders within the agency by offering executive
coaching and mentorship to a high potential group of women on the
cusp of leadership. Half of the program's participants are women of
color.
Reyes joined the agency from Verizon, where she was VP of
Marketing Creative, responsible for 360-degree creative product for
the wireless business, which included advertising, retail and
social marketing. Prior to Verizon, she was Managing Director of
Goodby, Silverstein & Partners' New
York office, though much of her advertising career was spent
in GS&P's San Francisco
office, where she worked on a variety of accounts, including Adobe,
HP, Frito-Lay, Google and Comcast. A graduate of Harvard University, Reyes began her career in
New York City at Ogilvy &
Mather.
About TBWAChiatDay New York
Known as the Disruption®
Company, TBWAChiatDay NY is the New
York office of the TBWA global collective. Named to AdAge's
A-list in 2019 and 2020 and recognized as one of the World's Most
Innovative Companies by Fast Company, we help brands find strategic
and creative white space through the power of Disruption. Clients
include abbott, adidas, bubly, Brooklyn Film Festival, Columbia Journalism
Review, Dial, Facebook, got2b, Hilton, lays, Mayo Clinic, Mountain Dew,
Nissan, One Love Foundation, RISE, Schwarzkopf, Snuggle, TD Bank,
Thomson Reuters and Travelers. Follow us
on Twitter, LinkedIn and Instagram. TBWA is part of
Omnicom Group (NYSE: OMC).
About TBWA New York Group
The TBWA New York Group of
companies is designed to help brands of all sizes and stripes grow.
Each agency in the TBWA New York Group is creatively-driven and
built to solve business problems. From the iconic, full-service
TBWAChiatDay New York, to Lucky Generals, a creative company for
people on a mission, to 180NY, which is reinventing brand building
for the modern age, each agency operates independently and charts
its own course, while making the most of the power of the TBWA
collective.
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SOURCE TBWAChiatDay