NEW YORK, Feb. 5, 2021 /PRNewswire/ -- Hospitality
Sales & Marketing Association International (HSMAI)
selected Bettina Garibaldi, SVP and
managing director of Ketchum's Travel, Hospitality & Leisure
industry, as one of "The HSMAI Top 25: Extraordinary Minds in
Hospitality Sales, Marketing and Revenue Optimization."
The 19th annual list recognizes the "best of the best" in the
hospitality, travel and tourism industries. The 2020 "Top 25"
recipients were judged by a panel of senior industry executives for
their recent work based on the following criteria: creativity and
innovation, cutting-edge sales or marketing campaigns, triumph in
challenging situations, and/or sales efforts that resulted in
dramatic gains.
"The 'Top 25' is our annual hot list that celebrates the sales,
marketing and revenue optimization leaders and innovators in our
industry," said Robert A. Gilbert,
president and CEO of HSMAI. "Throughout the pandemic, these
extraordinary professionals have risen to each challenge and met
unprecedented circumstances with creativity, strength and
ingenuity. These leaders will be a guiding light along the
industry's road to recovery."
In her 13 years with Ketchum, Garibaldi has led large-scale
integrated marketing communications campaigns for leading consumer,
travel and hospitality brands, with deep expertise in media
relations, consumer engagement, and strategic partnerships and
events. In her current role she is responsible for the
consultancy's entire travel, hospitality and leisure roster of
clients. She earned a bachelor's degree in marketing management
from Baruch College's Zicklin School of
Business and a master's degree in corporate communications from
New York University. She also is a
former adjunct professor at Stevens Institute
of Technology. Garibaldi is a PRWeek 40 Under
40 honoree, and her work for Discover Puerto Rico is among
Ketchum's most-awarded campaigns led entirely by public
relations.
"As the child of an Argentinean diplomat, I've had incredible
opportunities to see the world from a very early age and call many
places home. That sparked both my love of travel and my interest in
a career in communications, and I'm fortunate to be in a role that
allows me to marry both of those passions and bring travel stories
to life," said Garibaldi. "It is with the encouragement of my
company and my clients that I am inspired to search for creative
solutions and deliver strategic, meaningful work every single
day."
About Ketchum
The winner of 105 Cannes Lions and
PRovoke's Global Creative Agency of the Year, Ketchum is the
most creatively awarded firm in our industry. We're equal parts
human-centered and business-focused, empathetic and intelligent. As
a global communications consultancy, we combine the deep industry
and specialty expertise of boutique firms with global reach to find
unexpected connections that lead to lasting relationships and work
that matters. For more information on Ketchum, a part of Omnicom
Public Relations Group, visit www.ketchum.com.
About Omnicom Public Relations Group
Omnicom Public
Relations Group is a global collective of three of the top
global public relations agencies worldwide and specialist agencies
in areas including public affairs, marketing to women, global
health strategy and corporate social responsibility. It encompasses
more than 6,300 public relations professionals in more than 370
offices worldwide who provide their expertise to companies,
government agencies, NGOs and nonprofits across a wide range of
industries. Omnicom Public Relations Group delivers for clients
through a relentless focus on talent, continuous pursuit of
innovation and a culture steeped in collaboration. Omnicom
Public Relations Group is part of the DAS Group of Companies, a
division of Omnicom Group Inc. (NYSE: OMC) that includes more
than 200 companies in a wide range of marketing disciplines
including advertising, public relations, healthcare, customer
relationship management, events, promotional marketing, branding
and research.
About HSMAI
The Hospitality Sales and Marketing
Association International (HSMAI) is committed to growing business
for hotels and their partners, and is the industry's leading
advocate for intelligent, sustainable hotel revenue growth. The
association provides hotel professionals & their partners with
tools, insights, and expertise to fuel sales, inspire marketing,
and optimize revenue through programs such as HSMAI Marketing
Strategy Conference, Adrian Awards and Revenue
Optimization Conference. Founded in 1927, HSMAI is a membership
organization comprising more than 5,000 members worldwide, with 40
chapters in the Americas Region. Connect with HSMAI at hsmai.org,
HSMAI Facebook, HSMAI Instagram, HSMAI Twitter and HSMAI
YouTube.
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SOURCE Ketchum