NEW YORK, Jan. 19, 2021 /PRNewswire/ -- The year 2020
coupled with recent events at the U.S. Capitol building have
continued to shed light on the serious and deeply rooted realities
of inequity, systemic racism and bias in this country. As citizens
react to and demand immediate solutions, it's clear that businesses
are expected to be a force for good and confront these issues.
Porter Novelli is today announcing
the launch of its Justice, Equity, Diversity and Inclusion
(JEDI) Advisory Services. The full-spectrum offering aims
to help leaders and businesses integrate JEDI into every aspect of
an organization.
As a wide range of stakeholders demand businesses carefully
examine all aspects of their operations and behaviors, companies
and brands are increasingly being called upon to share their
commitments, including how they will actively address inequities
and ensure inclusion both in greater society as well as within
their organization. Porter Novelli
research indicates 76 percent of Americans believe business must
recognize its role in systemic racism and nearly half (48%) of
employees are reconsidering their current job because they feel
their company hasn't done enough to address JEDI internally. The
time to act is now.
"2020 clearly exposed many historic wrongs and systemic faults
within our society, and it was also a reality check for many
organizations," says Conroy
Boxhill, Managing Director of Porter Novelli's Atlanta Office and co-chair of
Porter Novelli's JEDI Advisory
Services. "If a company is not embedding justice, equity, diversity
and inclusion into the core of its business, it's behind the game –
and consumers, employees and other stakeholders stand ready to hold
them to account."
Porter Novelli's Advisory
Services consultants help clients across all industries address
JEDI with authenticity and intention. From leading assessments,
benchmarking, training sessions, and strategy development, to
developing social justice programs and providing reputation
management consulting – a seasoned group of experts work closely
with clients to pull JEDI throughout their business.
"We have systems of inequity that are built into our society and
our organizations that stereotype and marginalize many groups of
people, so it is important to look at issues comprehensively and
from an intersectional perspective," says Sandy Skees, Executive Vice President and
co-chair of Porter Novelli's JEDI
Advisory Services.
For years, Porter Novelli has
been and continues to execute JEDI-related work for Fortune 500
companies like major retailers, large CPGs and global healthcare
providers, among others. The Advisory Services extend across four
core competencies:
- Governance for an environment that is equitable for all,
including areas such as policies, recruitment, supplier diversity,
leadership and more.
- Supporting a diverse workforce by evaluating onboarding,
professional development programs, pay parity, career progression
and employee resource groups.
- Prioritizing equity and inclusion in products, marketing and
communications.
- Championing diversity of ideas, people and partners.
"As brands look to address unconscious bias and inequality in
their cultures, it's important to pay close attention to the
invisible systems within companies that are also inadvertently
reinforcing inequities," says Skees.
The offering aligns with Porter
Novelli's own corporate commitment to JEDI as moral and
business imperatives. People of every race, color, faith,
ethnicity, national origin, gender identity, sexual orientation,
marital status, pregnancy, age, cognitive style, physical ability
and military or veteran status are welcome at the agency.
ABOUT PORTER
NOVELLI
Porter Novelli
is a global communication consultancy born from the idea that the
art of communication can advance society. More than 45 years ago,
we opened our doors – and people's eyes and minds – for brands
driven to make a positive impact. Today, we believe that
organizations must find, live and tell their purpose in order to
thrive. Those companies will motivate action, secure loyalty and
encourage advocacy — all in service to a healthier bottom line. For
additional information, please visit www.porternovelli.com/.
Porter Novelli is a part of the
Omnicom Public Relations Group.
ABOUT OMNICOM PUBLIC RELATIONS GROUP
Omnicom Public
Relations Group is a global collective of three of the top
global public relations agencies worldwide and specialist agencies
in areas including public affairs, marketing to women, global
health strategy and corporate social responsibility. It encompasses
more than 6,300 public relations professionals in more than 370
offices worldwide who provide their expertise to companies,
government agencies, NGOs and nonprofits across a wide range of
industries. Omnicom Public Relations Group delivers for clients
through a relentless focus on talent, continuous pursuit of
innovation and a culture steeped in collaboration. Omnicom
Public Relations Group is part of the DAS Group of Companies, a
division of Omnicom Group Inc. (NYSE: OMC) that includes more
than 200 companies in a wide range of marketing disciplines
including advertising, public relations, healthcare, customer
relationship management, events, promotional marketing, branding
and research.
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SOURCE Porter Novelli