NEW YORK, Jan. 6, 2021 /PRNewswire/ -- Global
communications consultancy Ketchum today announces the hire of
Neera Chaudhary as president of
North America. Chaudhary is a communications veteran, with
significant leadership experience at top public relations agencies
and deep healthcare expertise across brands, corporate, nonprofits,
government and public health organizations. Based in New York, she will join the firm Feb. 1 and will be responsible for the talent
development, client relationships, business growth and operational
oversight of the firm's largest region. Chaudhary will report to
global president and CEO Mike Doyle
and will serve on the Ketchum Executive Team.
"Neera's distinctive combination of creative brainpower and
strategic acumen has skyrocketed her to success throughout her
career and made a lasting impact on the colleagues, organizations
and clients with whom she's partnered along the way," said Doyle.
"From our first conversation, we loved her intuitive and natural
blend of empathy and intelligence, and I know she'll be a brilliant
addition to our growing Ketchum community."
Doyle continued, "Neera is really the leadership embodiment of
our business strategy. She is a formidable client and business
leader, but she also forged her career in the many facets of
healthcare, a category that is vital to nearly every industry in
this region and certainly an important priority for Ketchum. I am
thrilled to have found in Neera a leader who so clearly represents
the future of our firm, where every executive is embedded in client
work as a deep subject matter expert."
In 2018, Ketchum restructured its North America region into a single P&L,
with talent organized not by geography but into industry sectors
and specialties in alignment with their expertise. Today, Ketchum
offers extensive vertical expertise in 12 industries (CPG, Energy
& Industry, Financial & Professional Services, Food Ag
& Ingredient, Food & Beverage, Health Innovation &
Wellness, Health Services, Public Sector & Government, Retail,
Technology, Transportation and Travel & Economic Development)
and 16 communications specialties (Analytics, B2B, Content,
Creative, Digital Strategy, Employee Communications &
Engagement, Entertainment, Executive Advisory Services, Financial
Communications, Influencer Marketing, Issues & Crisis, Media,
Paid, Purpose, Sports and Studios).
"Ketchum's decision to reorganize to a communications
consultancy model, effectively eliminating geographic borders in
favor of deep industry experts and communications specialists, is
the way of the future for our industry," said Chaudhary. "It is
this unique structure, and the amazing talent that are leading it
to success, that inspired me to embark on this exciting opportunity
to identify untapped potential for clients and drive forward
Ketchum's North America
strategy."
Chaudhary most recently served as global president of healthcare
at Golin, a role she has held since 2017. In that role, she served
on Golin's global executive board and led the Golin Health and
Virgo Health brands, where she drove business transformation and
growth through a strategy consultancy model, performance-driven
talent development, creation of a separate healthcare P&L in
the U.S., converting the business base from soft domestic
healthcare clients to large global AOR pharma clients, and
differentiating expertise in medical education and healthcare
creative. While in that role, she was inducted into Medical
Marketing & Media's 2018 Hall of Femme.
Previously, Chaudhary served as executive creative strategist
for Cohn & Wolfe's healthcare practice, leading strategy and
creative for clients across pharmaceuticals, biotechnology, medical
devices, health technology and consumer health. She's also held
communications, media and consulting roles at Porter Novelli,
Nutrition Action Healthletter and ANOKHI Magazine,
and began her career working in clinical practice and public health
in Canada. A registered dietitian,
Chaudhary earned a master's in nutrition communications and public
health and training toward a Ph.D. in human nutrition, both from
the University of Toronto.
About Ketchum
The winner of 105 Cannes Lions and
PRovoke's Global Creative Agency of the Year, Ketchum is the
most creatively awarded firm in our industry. We're equal parts
human-centered and business-focused, empathetic and intelligent. As
a global communications consultancy, we combine the deep industry
and specialty expertise of boutique firms with global reach to find
unexpected connections that lead to lasting relationships and work
that matters. For more information on Ketchum, a part of Omnicom
Public Relations Group, visit www.ketchum.com.
About Omnicom Public Relations Group
Omnicom Public
Relations Group is a global collective of three of the top
global public relations agencies worldwide and specialist agencies
in areas including public affairs, marketing to women, global
health strategy and corporate social responsibility. It encompasses
more than 6,300 public relations professionals in more than 370
offices worldwide who provide their expertise to companies,
government agencies, NGOs and nonprofits across a wide range of
industries. Omnicom Public Relations Group delivers for clients
through a relentless focus on talent, continuous pursuit of
innovation and a culture steeped in collaboration. Omnicom
Public Relations Group is part of the DAS Group of Companies, a
division of Omnicom Group Inc. (NYSE: OMC) that includes more
than 200 companies in a wide range of marketing disciplines
including advertising, public relations, healthcare, customer
relationship management, events, promotional marketing, branding
and research.
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SOURCE Ketchum