NEW YORK, Dec. 8, 2020
/PRNewswire/ -- RAPP Worldwide, a global creative agency that
builds direct, meaningful and high-value relationships between
brands and people, announced today the promotion of John Gim to
Global Chief Marketing Sciences Officer across RAPP Worldwide.
"I couldn't be more thrilled that we are elevating John into the
role of Global Chief Marketing Sciences Officer," RAPP Global CEO,
Marco Scognamiglio, said.
"Throughout his five-year tenure with the RAPP organization, John
has contributed significantly to our agency's growth and
advancement in marketing sciences which has proven to be invaluable
for our clients. With John at the helm, I look forward to seeing
how the RAPP network continues to produce and scale our existing,
market-leading IP, enabling our clients' growth and continually
giving all of our brands a competitive edge."
Gim will continue to report to John
Wells, President of RAPP
LA/Dallas, while also
reporting to Scognamiglio for his global role. He will
remain focused on his key clients and leading RAPP's Marketing
Sciences Center of Excellence but will also be responsible for
leading and bringing together the outstanding pool of marketing
sciences experts, from across the RAPP offices globally, to share,
iterate on and optimize the great work and IP that exists within
the organization.
"It's a privilege to lead our practice forward, as we aim to
help accelerate transformation for our clients," Gim said. "As the
landscape of advertising and data continually and rapidly changes,
it's a necessity now, more than ever, for brands to evolve and keep
pace. I'm immensely proud of RAPP's talented people, our heritage
and all that we've built and accomplished, but am all the more
excited for our future – as we aim to push the boundaries in
marketing sciences innovation and build stronger, more valuable
partnerships with our clients."
During Gim's tenure at RAPP, he's served in various roles across
the organization's Analytics and Marketing Sciences teams, worked
with a variety of clients, and helped RAPP secure victories in
various data driven award shows and data science competitions.
Prior to joining RAPP, Gim lead analytics teams at agencies
including Epsilon and TBWAChiatDay.
About RAPP Worldwide
RAPP is a global, data-driven
creative community that builds direct, meaningful and high-value
relationships between brands and people. At RAPP, with our
unrivalled depth of expertise in first-party data, we've been
observing and cataloguing real people's lives for 50 years. In
today's world the balance of power has shifted, and customers are
in control, which is why we put people and their preferences at the
heart of the brand experience. With a talent base of more than
1,600 professionals in 17 offices, we help brands grow the value of
real people by understanding what really matters and creating
experiences that are right for real people, with real needs, in
real time, creating marketing that matters. Our expertise in data
and marketing sciences allows us to deliver our clients actionable
human insight - an incredible understanding of genuine motivations,
observed transactions and actual interactions. Our process reflects
how real people think; we balance the left brain and the right, and
we do our best work when we bring Precision and Empathy into
balance. Building on our data foundation, RAPP delivers a range of
capability across social, digital, customer experience and
technology.
RAPP is proud to employ talented people across the US, the UK,
Argentina, France, Germany, China, Singapore, Australia, Mexico, Thailand, Russia and Dubai, and we actively foster an inclusive
workplace where diversity and individual differences are valued and
leveraged to achieve our vision.
RAPP is part of Omnicom Precision Marketing Group, a division of
the DAS Group of Companies. To learn more, visit www.rapp.com.
About Omnicom Precision Marketing Group
Omnicom
Precision Marketing Group aligns Omnicom's global digital, data and
CRM capabilities to deliver precisely targeted and meaningful
customer experiences at scale. Using its universal framework of
connected data, connected intelligence and connected experiences,
OPMG provides services that include data-driven product / service
design, technology strategy and implementation, CRM / loyalty
strategy and activation, econometric and attribution modeling,
technical and business consulting and digital experience design and
development. At the core of delivering these services is Omni, an
advanced technology platform that combines a powerful cultural
insights engine with massively scaled data insights from first-,
second- and third-party sources, including several proprietary
Omnicom data partnerships.
Omnicom Precision Marketing Group is part of the DAS Group of
Companies, a division of Omnicom Group Inc. (NYSE: OMC)
(www.omnicomgroup.com), that includes more than 200 companies in a
wide range of marketing disciplines including advertising, public
relations, healthcare, customer relationship management, events,
promotional marketing, branding and research.
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SOURCE RAPP Worldwide