DENVER, Nov. 30, 2020 /PRNewswire/ -- The Integer
Group®, the world's leading commerce agency and a key
member of Omnicom Group Inc., has appointed Gail Obaseki as Director of Diversity, Equality
& Inclusion (DEI). Her new role spans Integer's U.S. network of
agencies, including Bentonville, Chicago, Dallas, Denver, Des
Moines, Los Angeles and
New York. Obaseki is reporting to
Ellen Cook, CEO for The Integer
Group.
Working closely with Integer's executive leadership team,
network HR group, and DEI Council, Obaseki will lead efforts to
evaluate and enhance Integer's strategies and initiatives, ensuring
the agency's DEI-specific mission is prioritized and inherent to
its DNA. As part of this strategy, a focus will be placed on
Recruitment & Hiring, Inspiration & Education, Inclusive
Culture, Community & Partnership, and Inclusive Work.
With more than 25 years of industry experience, Obaseki brings
with her a wealth of advertising agency leadership from
TracyLocke and JWT, where she focused on people, processes and
excellence in execution. Most recently at TracyLocke, Obaseki led
Diversity and Inclusion efforts and Employee Onboarding, as well as
Production Services, Project Management, Creative Resourcing, Field
Marketing Management, and Studio Services. Because of her
background, Obaseki has always been an advocate for
marginalized people, including BIPOC, women and the LGBTQ
community, working to ensure all have a seat at the proverbial
table and that their voices are heard. From being part of the first
wave of Black students to integrate her hometown schools, to
protesting against the Vietnam War and Apartheid, to building
bridges through mentorship and creating safe spaces within
corporate agencies, Obaseki's history has been one filled with
balancing revolution and progressivism with steady and deliberate
change from within.
"We are thrilled Gail has joined our team, bringing incredible
passion and dedication to seeing her colleagues thrive by feeling
supported," said Ellen Cook, CEO of
The Integer Group. "Gail will insist on accountability to push
Integer forward as an agency made up of creative and innovative
talent from diverse backgrounds and perspectives, who recognize,
respect, and maximize everyone's contribution. There is much more
work to be done, and we are fully committed to this next chapter of
advancing our mission: to create a truly diverse and inclusive
environment for our employees and to deliver great work that works
for clients that is truly reflective of the world today."
Added Obaseki: "I am extremely excited to join The Integer
Group, as we continue to create an environment in which diversity,
equality, and inclusion are not just present but a foundational
pillar of who we are and what we do. And where every person of
every race, gender identity, orientation, background, and situation
feels safe and valued. As a leading commerce agency, we also
understand that we have a responsibility to ourselves as well as a
responsibility to our clients and our communities, to affect change
and to lead with empathy. We are committed to this responsibility
and eager to take action."
About The Integer Group®
Integer is the Growth Company. We believe in the power of
data-fueled intelligence to ignite creativity that captures true
value for our clients—turning demand into tangible sales results.
Our work starts conversations, creates connections and drives
conversion that can be measured and optimized in real time through
our core capabilities: Retail Experience Design, Retail Marketing,
eCommerce & Social Commerce, Connected Commerce Media, Brand
Communications & Activation, and Technology &
Innovation.
Integer is a key member of Omnicom Group Inc. and Omnicom
Commerce Group, and serves as the commerce arm of TBWAWorldwide.
With more than 1,000 data and culture-driven associates in 22
offices around the globe, we are all commonly focused on growth for
clients, including AT&T, FedEx, Frito-Lay, Michelin, Nestlé,
P&G, PepsiCo, Starbucks and more.
www.integer.com
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a
leading global marketing and corporate communications company.
Omnicom's branded networks and numerous specialty firms provide
advertising, strategic media planning and buying, digital and
interactive marketing, direct and promotional marketing, public
relations and other specialty communications services to over 5,000
clients in more than 100 countries.
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SOURCE The Integer Group