NEW YORK, Sept. 29, 2020 /PRNewswire/ -- BBDO New York
has been named Brand Agency of Record for AARP. AARP is a valued
and trusted organization, with a 60+ year legacy of educating,
serving and fighting for older Americans so they can choose how
they live as they age.
Eager to drive greater familiarity, relevance and engagement
among younger segments of the 50-plus audience, AARP is looking to
reach prospective members with the benefits of its Health, Wealth
and Self offerings, advocacy and information. As such, BBDO's
future marketing efforts for AARP will be developed around the
brand's role as a wise friend and fierce defender for people
50-plus, their families and their communities.
"It is an honor to welcome AARP to our client roster. We are
excited to work together to support this iconic brand and showcase
it as the modern, life-planning resource that it is," said BBDO NY
President and CEO Kirsten
Flanik.
Not only does AARP offer benefits and services to its many
members, it is an advocate against ageism and a proponent of
planning for the reality that Americans are living, and working,
longer than ever before. Innovation is key as the organization
seeks to fulfill its mission to empower people to choose how they
live as they age.
The Brand Agency review process began in 2019. The finalist
pitches were conducted virtually in 2020 as the agencies and AARP
continue to work remotely.
New work is expected to launch in early 2021.
ABOUT BBDO
BBDO's mantra is "The Work. The Work. The
Work." Every day, BBDO people in 289 offices in 81 countries
work day by day, job by job and client by client to create and
deliver the world's most compelling commercial content. BBDO
is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a
leading global marketing and corporate communications company.
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SOURCE BBDO