NEW YORK, July 7, 2020 /PRNewswire/ -- Omnicom Health
Group today announced the launch of a national pro bono
campaign called #UniteInGratitude to inspire support for hard-hit
US healthcare workers, many of whom are facing burnout and fatigue
as the coronavirus pandemic continues. The campaign asks the public
to unite in thanks and support for all healthcare workers under a
reimagined American flag—one made of surgical masks as stars and
hospital colors as stripes.
Through the #UniteInGratitude campaign, Omnicom Health Group is
raising funds for health workers and the COVID-19 response through
the CDC Foundation's Coronavirus Emergency Response Fund. The CDC
Foundation is the go-to nonprofit authorized by Congress to
mobilize philanthropic partners and private-sector resources to
support the Centers for Disease Control and Prevention's (CDC)
critical health protection mission. A webstore
(UniteInGratitude.com) will raise funds by selling Gratitude Flags
and apparel bearing its image. Proceeds from all sales will help
support the CDC Foundation's Coronavirus Emergency Response Fund,
which provides personal protective equipment (PPE), medical
supplies, emergency staffing, support for vulnerable communities
and more.
"Ending the COVID-19 pandemic will require a marathon versus a
sprint," said Judy Monroe, MD,
president and CEO of the CDC Foundation. "We thank Omnicom Health
Group for highlighting the critical work, dedication and bravery of
our nation's healthcare workers. Support raised from this effort
will be used by the CDC Foundation to support health workers in
America's vulnerable communities."
The #UniteInGratitude campaign cornerstone is a series of
broadcast and digital videos that started airing across America on
July 1, featuring the voice of
Hollywood icon Dennis Quaid. The videos include all types of
healthcare workers, and the campaign hashtag is shown in the 10
most-spoken languages in the US. According to Quaid, "I was
interested in doing this campaign with Omnicom Health Group because
our healthcare workers really are the true heroes of the recent
months. They knew they were going into harm's way, and did their
job, just like they always do. We all owe them our gratitude, our
praise and in so many cases, our lives."
Omnicom Health Group is also aiming to donate Gratitude Flags to
100 US hospitals as part of the campaign. Flags are being
manufactured by Annin Flagmakers, a sixth-generation, family-owned
and -operated company which has been making flags since 1847. All
other items on the webstore are sourced from American manufacturers
and are made in the US.
The multichannel #UniteInGratitude campaign was created by
Omnicom Health Group agencies in partnership with several Omnicom
companies, including IMS Retail, Marina Maher Communications, OMD
Worldwide and The Marketing Arm. All work was donated pro
bono. Pfizer, Inc. and Merck & Co., Inc. are supporting the
effort through sponsorship grants to cover out-of-pocket costs
associated with launching the campaign and webstore.
Joshua Prince, Omnicom Health
Group's CMO, noted, "The public may have coronavirus fatigue and
want to move on, but the pandemic is far from over. We need to
rally around healthcare workers, and hope #UniteInGratitude
inspires this. And through the CDC Foundation, we hope our campaign
helps achieve material support."
For more information about this effort and how to get involved
please visit www.UniteInGratitude.com, or follow on Instagram,
Facebook and Twitter.
About Omnicom Health Group
Omnicom Health Group (www.omnicomhealthgroup.com), a division of
Omnicom Group Inc. (NYSE: OMC) is a global collective of healthcare
communications companies. Omnicom Health Group provides marketing
services to the health and life-science industries through a
combination of dedicated specialty agencies and customized client
solutions. Its four marketing disciplines include healthcare
professionals, patients, payers and medical, evidence and
regulatory stakeholders. Omnicom Health Group serves more than 100
clients with over 4200 healthcare communication specialists
worldwide.
About CDC Foundation
The CDC Foundation helps the Centers for Disease Control and
Prevention (CDC) save and improve lives by unleashing the power of
collaboration between the CDC, philanthropies, corporations,
organizations and individuals to protect the health, safety and
security of America and the world. The CDC Foundation is the go-to
nonprofit authorized by Congress to mobilize philanthropic partners
and private-sector resources to support the CDC's critical health
protection mission. Since 1995, the CDC Foundation has launched
more than 1000 programs and raised over $900
million. The CDC Foundation managed hundreds of CDC-led
programs in the United States and
in more than 140 countries last year. Learn more at
www.cdcfoundation.org. Follow the CDC Foundation on Twitter,
Facebook, LinkedIn, Instagram and TikTok.
Press Contacts
Sara
Baker
Omnicom Health Group, Media Relations
questions@uniteingratitude.com
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SOURCE Omnicom Health Group