NEW YORK, July 6, 2020 /PRNewswire/ -- Global purpose
and communications consultancy Porter
Novelli and the consulting firm Global Situation Room, Inc.®
today announced they are expanding their existing collaboration and
joining forces to bring clients new tools to mitigate and maneuver
around today's multiplying risks. This partnership broadens one of
the most powerful reputation management teams in the industry, led
by former White House and national security officials.
Porter Novelli and Global
Situation Room have worked together over the course of several
years to develop cutting-edge tools designed to better navigate
today's complex, high-risk business environment – one that is
demanding businesses continue to play a vital role in advancing
society. The companies' goal through this service is to give
clients the latest capabilities to lead on issues during the
American presidential election and beyond.
"Crisis management is no longer an episodic need for
organizations. It is an always-on critical business function that
is inexorably linked to reputation and financial performance," said
Sean Smith, Porter Novelli's Global Reputation Practice
Leader. "The enhanced partnership with Global Situation Room,
coupled with our unparalleled tools, allows us to more fully
leverage our two teams and bring additional offerings to
market."
Effective immediately, Porter
Novelli and Global Situation Room now offer:
- PN 2020Foresight – A framework and model that allow companies
and brands to follow the most critical developments in geopolitics,
including the U.S. presidential election and Brexit, and analysis
on how they can use the insights to prepare themselves and their
stakeholders for the outcome.
- COVID-19 Offerings – The teams have been aiding companies in
scrutinizing their response to the crisis phase of the pandemic for
critical lessons, re-assessing their stakeholder priorities,
examining how market landscapes have changed and building greater
resiliency into their business operations.
- Crisis Audits – An exhaustive review, revision, and list of
recommendations to ensure they are ready to handle the next
threat.
- SituationRoomX – An immersive and intense simulated crisis
experience that stress tests clients and brands, their plans,
people, and processes.
- Countermeasures and Crisis Communications Infrastructure –
Emergency tools that enable clients and brands to gain the
advantage amidst adversity.
"We are proud to take our collaboration with Porter Novelli to the next level," said
Brett Bruen, Global Situation Room's
President. "They are a global leader in driving reputation that is
authentically built on purpose. In an age when reputational
risks have gone regular, we will be able to offer an unrivaled
capacity for confronting companies' most complex communications
challenges."
About Global Situation Room, Inc.
The Global Situation
Room, Inc. ® (GSR) is a consulting firm built on the experience of
former American ambassadors and senior government officials. Our
team provides a range of international public affairs services —
communications, strategic analysis, crisis management and
preparation, connections and navigation of global leadership.
Additionally, our services include full-service training and
conference services and access to unique, one-of-a-kind events in
prestigious locations with world-renowned experts. Partnering with
GSR means joining a network with contacts that includes global
influencers, former presidential advisers, government experts,
diplomats, entrepreneurs and senior business leaders.
About Porter Novelli
Porter Novelli is a global purpose
communication consultancy born from the idea that the art of
communication can advance society. More than 45 years ago, we
opened our doors – and people's eyes and minds – for brands driven
to make a positive impact. Today, we believe that organizations
must find, live and tell their purpose in order to thrive. Those
companies will motivate action, secure loyalty and encourage
advocacy — all in service to a healthier bottom line. Porter
Novelli is a part of the Omnicom Public Relations Group.
About Omnicom Public Relations Group
Omnicom Public
Relations Group is a global collective of three of the top
global public relations agencies worldwide and specialist agencies
in areas including public affairs, marketing to women, global
health strategy and corporate social responsibility. It encompasses
more than 6,300 public relations professionals in more than 370
offices worldwide who provide their expertise to companies,
government agencies, NGOs and nonprofits across a wide range of
industries. Omnicom Public Relations Group delivers for clients
through a relentless focus on talent, continuous pursuit of
innovation and a culture steeped in collaboration. Omnicom Public
Relations Group is part of the DAS Group of Companies, a division
of Omnicom Group Inc. (NYSE: OMC) that includes more than 200
companies in a wide range of marketing disciplines including
advertising, public relations, healthcare, customer relationship
management, events, promotional marketing, branding and
research.
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SOURCE Porter Novelli