NEW YORK, June 26, 2020 /PRNewswire/ -- Today, Cannes
Lions, the most prestigious global industry awards, has named BBDO
the Network of the Decade in a new report. The Lions Creativity
Report of the Decade is the first of its kind in Cannes Lions'
history, recognizing sustained creative excellence over the last 10
years. The report celebrates the companies that have produced
game-changing bodies of work time and time again.
Over the past decade, BBDO Worldwide has amassed over 16 Grands
Prix, 4 Creative Effectiveness Lions, 3 Titanium, 150 Gold, 4
Glass, 281 Silver and 471 Bronze Lions. Throughout the festival's
history, BBDO Worldwide has been named Cannes Lions Network of the
Year for a record seven times—more than any other agency
network.
"The Lions Creativity Report of the Decade provides us all with
rich insight. There's a lot to learn from those who consistently
produce game-changing work that transcends limitation and sets the
bar for the future of creativity. It's an honour to recognise BBDO
as the first Lions Network of the Decade, alongside all of our
winners, and celebrate the world-class, creative companies who have
consistently sustained creative excellence - adapting, evolving and
innovating year after year," said Simon
Cook, Managing Director, Cannes Lions.
In addition to winning Network of the Decade, AlmapBBDO was
named Global Agency of the Decade, and #1 Agency of the Decade in
the Latin American Region.
BBDO New York ranked third in the world and #2 in North America; AMVBBDO ranked eighth in the
world and #2 in Europe; and
Colenso BBDO ranked 10th in the world and #1 in the
Pacific Region.
Two other BBDO offices ranked in the top 10 in the Pacific
Region: Clemenger BBDO Melbourne at #2, and Clemenger BBDO
Wellington at #10. And, the Network had two top agencies in the
Middle East & Africa: Impact BBDO Dubai at #6 and Net#work
BBDO Johannesburg at #7.
"We designed BBDO to be a 'global boutique,'" said David Lubars, Chief Creative Officer BBDO
Worldwide. "In other words, fast, nimble, innovative,
collaborative, highly creative—and able to do it at scale. This
recognition is a wonderful confirmation of that."
Due to the ongoing COVID-19 pandemic, the 2020 Cannes Lions
Festival of Creativity was postponed. In its place, the annual
festival launched Lions Live—a digital education, inspiration and
networking experience that ran throughout this past week, during
the originally planned dates for the festival. The week-long event
culminated with the release of the festival's first-ever Lions
Creativity Report of the Decade.
You can read the full Lions Creativity Report of the Decade
here
ABOUT BBDO
BBDO's mantra is "The Work. The Work. The
Work." Every day, BBDO people in 289 offices in 81 countries
work day by day, job by job and client by client to create and
deliver the world's most compelling commercial content. BBDO
is part of Omnicom Group Inc. (NYSE: OMC)
(www.omnicomgroup.com), a leading global marketing and corporate
communications company.
ABOUT CANNES
LIONS
Cannes Lions is part of Ascential: the
path-to-purchase company that combines intelligence, data and
insights to drive growth in the digital economy. We do this by
delivering an integrated set of business-critical products in the
key areas of product design, marketing and sales.
Cannes Lions powers the marketing segment, showcasing global
best practice in creativity. As the global benchmark in creative
and effective marketing, we help influential brands and companies
use creativity to drive growth.
We provide a suite of creative tools that connect, inform and
unlock potential for people and businesses, covering events,
intelligence, training and advisory services. Our annual five-day
Festival in Cannes, France is the
meeting place for the global marketing community and a celebration
of the world's most excellent and effective work.
www.canneslions.com | www.ascential.com
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SOURCE BBDO Worldwide