American Egg Board Proclaims Wednesday ‘WEGGSDAY’ in New Campaign
May 27 2020 - 10:00AM
Much like Taco Tuesday, WEGGSDAY embraces the popularity of
marrying a day of the week with a popular food. To launch the
campaign — the latest in the American Egg Board’s “How Do You Like
Your Eggs” platform — the American Egg Board created a two-minute
original music video, titled “Wednesday Is Officially WEGGSDAY!”
The animated video, that will be officially launched on June 3rd,
also highlights the versatility of eggs, reminding consumers that
eggs are a great meal solution beyond just breakfast.
Watch the pre-launch teaser video here: www.Weggsday.com
“Eggs in the past few years have become more popular with
consumers than ever. In fact, in 2019, egg consumption reached its
highest level in decades. So, naturally, eggs deserve their own day
of the week,” said Liz Gruszkievicz, VP, Marketing at the American
Egg Board.
“Consumers are insatiably hungry for ideas about what to make
for their meals, now more than ever, and by highlighting the
versatility, nutritional value and ease of preparation of eggs on
WEGGSDAY, The Incredible Egg is providing a perfect solution,”
Gruszkievicz added. “The fun, positive and uplifting tone of the
campaign also comes at a time when we might need a little bit of
levity in our lives.”
Following the launch, the American Egg Board will release
related content, like recipes, online every Wednesday. Users are
encouraged to share how they celebrate each week with #WEGGSDAY on
social media.
NEW CAMPAIGN: The work will run on Twitter,
Instagram, Facebook, Pinterest and VEVO — which includes platforms
such as YouTube, Apple TV, Roku, and FireTV. WEGGSDAY spots will
appear before the videos of a dozen major artists, including Harry
Styles, Khalid, and Carrie Underwood. The work was created in
partnership with creative agency Energy BBDO.
THE EGG INDUSTRY:In 2019, total demand for eggs
and egg products reached the highest level in nearly 50 years:
292.9 eggs per person/year. The USDA estimates that retail
represents 60% of total egg industry volume, making this segment
the largest and the fastest growing within the entire industry.
Additionally, retail egg sales volume has been steadily climbing
year-over-year for nearly a decade — an impressive accomplishment
in an established category with approximately 94% household
penetration.
About the American Egg Board (AEB) Home of The
Incredible Egg, the AEB is the U.S. egg industry’s national
commodity marketing board. The AEB’s mission is to increase demand
for eggs and egg products through research, education and
promotion. The AEB is located in Chicago, Ill. For more, visit
IncredibleEgg.org.
About Energy BBDOEnergy BBDO is a leading-edge
creative organization energizing people and brands. Based in
Chicago, it’s a subsidiary of the BBDO Worldwide Network. Every
day, BBDO people in 81 countries work job by job and client by
client to create and deliver the world's most compelling commercial
content. BBDO is part of Omnicom Group Inc. (NYSE-OMC)
(www.omnicomgroup.com).
MEDIA CONTACTS:The American Egg
Board Marc Dresnermdresner@aeb.org
Energy BBDOMaeve
ZolkowskiMaeve.Zolkowski@energybbdo.com
Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/099177d6-32e4-4c9e-9e87-2840a0d4c7e3https://www.globenewswire.com/NewsRoom/AttachmentNg/73e89bca-7c48-4716-9509-7cf23ddfaea3https://www.globenewswire.com/NewsRoom/AttachmentNg/69cbd09b-aef9-49fc-ac86-df11388318ac
A video accompanying this announcement is available
at https://www.globenewswire.com/NewsRoom/AttachmentNg/30a7c19f-9964-4567-8f98-76fafb7396a5
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