NEW YORK, May 26, 2020 /PRNewswire/ -- TBWA Worldwide
was named network of the Year at the 99th Annual ADC Awards in
New York, with the global
collective taking home two Best of Discipline Awards, as well as
eight Gold, seven Silver and 13 Bronze. TBWAMedia Arts Lab was
recognized as Agency of the Year, with "Bounce" for Apple's AirPods
receiving the coveted Black Cube for Best in Show, two Best of
Discipline honors, four Gold Cubes and three Silver Cubes, with
Apple awarded Client of the Year.
Additionally, TBWAMedia Arts Lab won a Gold Cube for "Wonderful
Tools," in Motion/Film/Gaming Craft, and TBWAMedia Arts Lab's
"AirPods Pro" won a Gold Cube in Spatial Design, among other
honors.
A number of other TBWA agencies showed up strong this year,
contributing to the collective's Network of the Year honor.
TBWAIndia won a Gold Cube and two Bronze for NeuroGen Brain and
Spine Institute's "One Mindful Mind," and was the only agency from
India to be recognized at the ADC
awards. HEIMAT Berlin won Gold and Silver Cubes for "Cultural
Heirs: Voice of the Wall," created for Die Kulturellen Erben, as
well as a Bronze Cube for home improvement retailer HORNBACH and
the German Cancer Aid society.
TBWAChiatDay New York's "Covering Climate Now" for Columbia
Journalism Review and TBWAG1 and TBWAElse Paris's "Nissan Qashqai
Sound Odyssey" were both awarded Silver Cubes. TBWAIstanbul,
TBWAMedia Arts Lab London, TBWAMedia Arts Lab Shanghai and TBWASri
Lanka were also awarded ADC Cubes, a demonstration of the breadth
of creative talent across the TBWA collective.
"It's a great honor to again be recognized by the ADC," said
Chris Garbutt, TBWA's Global Chief
Creative Officer. "TBWAMedia Arts Lab and Apple continue to set the
creative bar for the industry. I'm especially proud that TBWA was
recognized across our global collective for work with a specific
local voice – from TBWAIndia, TBWAChiatDay New York,
TBWAIstanbul, TBWAG1 + TBWAElse, TBWASri Lanka, and TBWAMedia Arts
Lab London and Shanghai. It's also
exciting to see Nissan's work recognized out of both TBWAG1 and
TBWAElse in Paris, as well as New
York. Congratulations to our diverse, talented creative
teams around the world. Creativity is the difference maker in this
industry, so keep Disrupting the conventional ways of marketing and
make iconic work that shapes culture!"
This ADC recognition comes at a time of positive momentum for
the TBWA agency collective, after recently being named the top
ranked global network on Ad Age's Agency A-List and to Fast
Company's Most Innovative Companies List for 2020.
See the full list of TBWA's ADC award-winning work below.
BEST OF DISCIPLINE
TBWAMedia Arts Lab
Campaign: Apple "Bounce"
Best of Discipline for Motion/Film/Gaming Craft | Craft in
Motion/Film | Special Effects
Best of Discipline for Advertising | Craft in Video | Direction
GOLD
Heimat
Campaign: Die Kulturellen Erben e.V "Cultural Heirs 'Voice of the
Wall"
GOLD | Interactive | Video | Online Video
TBWAIndia
Campaign: NeuroGen Brain and Spine Institute "One Mindful Mind"
GOLD | Brand/Communication Design | Promotional/Booklet/Brochure |
Catalog/Press Promotional Kit
TBWAMedia Arts Lab
Campaign: Apple "Wonderful Tools"
GOLD | Motion/Film/Gaming Craft | Craft in Motion/Film | Motion
Graphics
TBWAMedia Arts Lab
Campaign: Apple "AirPods Pro"
GOLD | Spatial Design | Spatial Design | Retail Design
TBWAMedia Arts Lab
Campaign: Apple "Bounce"
GOLD | Motion/Film/Gaming Craft | Craft in Motion/Film | Special
Effects
GOLD | Motion/Film/Gaming Craft | Motion/Film | Short Video -
Single
GOLD | Advertising | Craft in Video | Direction
GOLD | Advertising | Branded Content/Entertainment | TV/Film -
Single
SILVER
Heimat
Campaign: Die Kulturellen Erben e.V, "Cultural Heirs 'Voice of the
Wall"
SILVER | Interactive Craft in Online/Mobile | Art Direction
TBWAChiatDay New York
Campaign: Columbia Journalism Review "Covering Climate Now"
SILVER | Advertising | Direct | Wildcard
TBWAMedia Arts Lab
Campaign: Apple "AirPods Pro"
SILVER | Advertising | Art Direction | Press/Poster Advertising
TBWAMedia Arts Lab
Campaign: Apple "Bounce"
SILVER | Motion/Film/Gaming Craft | Craft in Motion/Film |
Direction
SILVER | Advertising | Television/Film/Online Video | Online -
Single
SILVER | Advertising | Craft in Video/Cinematography - Single
TBWAG1 + TBWAElse
Campaign: Nissan "Nissan Qashqai Sound Odyssey"
SILVER | Advertising | Craft in Video | Sound Design
BRONZE
Heimat
Campaign: ADP e.V., "German Cancer Aid "Spectrum"
BRONZE | Experiential Design | Experiential Design |
Installations/Single
Heimat
Campaign: Die Kulturellen Erben e.V, "Cultural Heirs 'Voice
of the Wall"
BRONZE: Motion/Film/Gaming Craft | Craft in Motion/Film |
Typography
Heimat
Campaign: HORNBACH Baumarkt "Democratic Art – An AI Weiwei for
Everybody"
BRONZE: Integrated | Innovation
TBWAChiatDay New York
Campaign: Nissan, "Brooklyn at
280kph"
BRONZE: Brand/Communication Design | Posters | Billboard -
Series
TBWAChiatDay New York
Campaign: Mountain Dew, "Here's Mountain Dew Zero"
BRONZE: Advertising | Television/Film/Online Video | Television -
Single
TBWAIndia
Campaign: NeuroGen Brain and Spine Institute, "One Mindful
Mind"
BRONZE: Packaging Design | Specialty Product | Wildcard
(single)
BRONZE: Design for Good | Branding/Communication Design
TBWAIstanbul
Campaign: Theatre Hours, "Acting Identity"
BRONZE: Brand/Communication Design | Branding | Branding
Systems/Identities
TBWAMedia Arts Lab
Campaign: Apple, "Shot on iPhone 11 Pro - Snowbrawl"
BRONZE: Advertising | Craft in Video | Direction
TBWAMedia Arts Lab
Campaign: Apple, "AirPods Pro"
BRONZE: Photography | Products/Commercial | Series
TBWAMedia Arts Lab London
Campaign: Apple, "Coup de Bol"
BRONZE: Advertising | Branded Content/Entertainment | TV/Film
TBWAMedia Arts Lab Shanghai
Campaign: Apple, "Shot on iPhone 11 Pro – CNY – Daughter"
BRONZE: Motion/Film/Gaming Craft | Motion/Film | Narrative
TBWASri Lanka
Campaign: D'Las International (PVT) Ltd., "Aura Incense
Barricade"
BRONZE: Product Design | Wildcard | Single or Series
About TBWAWorldwide
TBWA is The Disruption® Company: the cultural engine for
21st-century business. Named one of the World's Most Innovative
Companies by Fast Company and Adweek's 2018 Global Agency of
the Year, we create disruptive ideas that locate and involve brands
in culture, giving them a larger share of the future. Our
collective has 11,300 creative minds across 275 offices in 95
countries, and also includes brands such as Auditoire, Digital Arts
Network (DAN), eg+ worldwide, GMR, The Integer Group®, TBWAMedia
Arts Lab, TBWAWorldHealth and TRO. Global clients include adidas,
Apple, Gatorade, Henkel, Hilton Hotels, McDonald's, Nissan and
Singapore Airlines. Follow us on Twitter, LinkedIn and Instagram,
and like us on Facebook. TBWA is part of Omnicom Group (NYSE:
OMC).
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC)
(http://www.omnicomgroup.com) is a leading global marketing
and corporate communications company. Omnicom's branded networks
and numerous specialty firms provide advertising, strategic media
planning and buying, digital and interactive marketing, direct and
promotional marketing, public relations and other specialty
communications services to over 5,000 clients in more than 100
countries.
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SOURCE TBWAWorldwide