ST. LOUIS, April 3, 2020 /PRNewswire/
-- FleishmanHillard announced the organization of a new
cross-functional global practice to provide communication expertise
to organizations as they plan for a return to operations, adapt to
a dramatically shifting business and social environment, and
ultimately accelerate their journey to future growth.
Every discipline of every business – employee relations,
operations, customer service, marketing, finance, government
affairs and more – will have to communicate across a spectrum of
audiences to demonstrate a foundation for recovery and describe
progress and plans for the organization's future. Each organization
will have to be accountable for the ways they acted on their values
to respond during the hardest moments of the pandemic and will need
to stimulate confidence in a clear path forward that is consistent
with their business mission and promised purpose. Strong
relationships, meaningful actions, credible resources and clear
communications will be the necessary tools for resurgence.
"Recovery is going to be a process, not an event, and not a
linear process in most places," said FleishmanHillard senior
partner Peter Verrengia, who will
lead the firm's efforts. "The most successful organizations will
not stop at planning to rebuild. They will focus on resurgence in
an environment that is going to look very different across
industries and geographies during the remainder of this year and
into 2022. The definition of success cannot be a return to normal.
We have left business as usual behind and that cannot be a future
goal. Organizations need to move from today's 'business as
possible' to the strongest possible recovery in the context of the
reality we find at the end of the pandemic curve.
"All successful crisis recoveries share one characteristic. The
seeds of recovery start at the earliest stages of crisis response.
Despite the size of this crisis, and the severe pressures that so
many organizations are confronting today, leaders need to allocate
a percentage of effort now to look ahead to multiple recovery and
resurgence scenarios. Among other factors, their teams need to
anticipate how they will manage relationships and communicate
differently in an economic environment shaped by new expectations
from consumers, employees, shareholders and many other business
stakeholders."
FleishmanHillard's Recovery and Resurgence Practice will bring
together the firm's experts to provide brand and reputation
counsel, and share scenario planning and best practices across
disciplines, industry sectors and geographies. The firm will draw
on its experience managing complex crisis response and recovery,
large-scale communications and organizational transformation
initiatives, highly responsive stakeholder relations programs for
both global and local clients in markets around the world. To
efficiently deliver support for each client's unique path and pace
through the recovery/resurgence cycle, the practice team will
partner with FleishmanHillard client service teams that have deep
knowledge of individual client situations, geographies and
opportunities.
Smart organizations are already learning from the lessons of
recent weeks. There are a handful of immediate
questions organizations must address to build
a new operating system for success in an uncertain
future.
- How do we know the crisis is over? How will we know how
to communicate and conduct ourselves in a post-pandemic
environment?
- What does recovery and resurgence
even mean for my organization? And what is the
outcome we should expect? How can we set goals that are believable
but also achievable, and take us to an even stronger position than
we had?
- How will we know where we stand and how our stakeholders
view our performance and behavior at each stage of response,
return, recovery and resurgence?
- How can we bring our purpose or values to
bear in this new environment?
- Which of our current plans are still valid, and which need
to be rethought?
- How do we protect, or even enhance, our brand and
reputation right now?
- Are our current models and ways of working still valid,
or do we need to rethink them?
- Who needs our help and how can we provide it?
"In some locations, we're already
entering the transitional period," Verrengia said. "In
other places we are preparing for the peak of pandemic impact.
Everywhere, people in every role and in every relationship are
thinking about today, and the future. As the world steadies itself,
organizations need to use this time productively to
redefine their values, the value they create, and their purpose in
the world, to protect and advance their business for the long
term."
About FleishmanHillard
FleishmanHillard specializes in public relations, reputation
management, public affairs, brand marketing, digital strategy,
social engagement and content strategy. FleishmanHillard was named
2019 PRWeek U.S. Outstanding Large Agency; 2019 Holmes Report North
America Large Agency of the Year; ICCO Network of the Year –
Americas 2017-2019; Agency of the Year at the 2017 and 2018 North
American Excellence Awards; 2018 Large Consultancy of the Year by
PRWeek UK; PR News' Best Places to Work in PR 2016-2018; Human
Rights Campaign Best Places to Work for LGBTQ Equality 2018-2020;
PR Awards Asia 2017 Greater China Agency of the Year; and NAFE's
"Top Companies for Executive Women" 2010-2020. The firm's
award-winning work is widely heralded, including at the Cannes
International Festival of Creativity. FleishmanHillard is part of
Omnicom Public Relations Group, and has 80 offices in 30 countries,
plus affiliates in 45 countries.
About Omnicom Public Relations Group
Omnicom
Public Relations Group is a global collective of three of the
top global public relations agencies worldwide and specialist
agencies in areas including public affairs, marketing to women,
global health strategy and corporate social responsibility. It
encompasses more than 6,300 public relations professionals in more
than 370 offices worldwide who provide their expertise to
companies, government agencies, NGOs and nonprofits across a wide
range of industries. Omnicom Public Relations Group delivers for
clients through a relentless focus on talent, continuous pursuit of
innovation and a culture steeped in collaboration. Omnicom Public
Relations Group is part of the DAS Group of Companies, a division
of Omnicom Group Inc. (NYSE: OMC) that includes more than 200
companies in a wide range of marketing disciplines including
advertising, public relations, healthcare, customer relationship
management, events, promotional marketing, branding and
research.
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SOURCE FleishmanHillard Inc.