Cat’s Pride® Returns as Sponsor of NBCUniversal Owned Television Stations’ Clear the Shelters™ Pet Adoption Campaign
July 15 2019 - 9:00AM
Cat’s Pride®, a brand of family-run company Oil-Dri Corporation of
America (NYSE:ODC), returns as a national sponsor of NBCUniversal
Owned Television Stations’ fifth annual Clear The
Shelters™ nationwide pet adoption campaign for a second
consecutive year. The campaign launched this month and will
culminate on Saturday, August 17 with Clear The Shelters day when
more than 1,000 animal shelters and rescues will waive or reduce
pet adoption fees to help families adopt a pet. Since 2015,
NBCUniversal Owned Television Stations’ Clear The Shelters campaign
has resulted in more than a quarter million pet adoptions.
Cat’s Pride has always been dedicated to helping animals in need
and expanded this commitment through the launch of its Litter for
Good program. Through the program, for every GREEN JUG™ of Cat’s
Pride litter purchased, Cat’s Pride will donate a pound of litter
to animal welfare organizations nationwide. Since the program’s
inception in 2018, Cat’s Pride has promised 6 million pounds of
litter donations by encouraging consumers to purchase a GREEN JUG
of Cat’s Pride litter and nominate their local animal shelter to
receive donated litter at www.catspride.com/litterforgood.
“Cat’s Pride is proud to be a sponsor of NBCUniversal Owned
Television Stations’ Clear The Shelters pet adoption campaign, and
we hope that this year, even more animals can find their forever
homes. We have been donating litter to shelters for decades, but
we’re excited to extend that to even more shelters across America,”
said Dan Jaffee, President and CEO of Oil-Dri, maker of Cat’s
Pride. “It’s never been easier to help shelter animals by simply
purchasing a GREEN JUG of Cat’s Pride litter that donates litter to
shelters. By providing this much needed resource, these
organizations can use the money saved towards efforts such as spay
and neuter programs, adoption events and education programs. Cat’s
Pride litter is carried in most major grocery stores, Walmart and
online at Chewy.com and Target.com.”
“We’re excited to have Cat’s Pride back for a second year as a
national sponsor. Their dedication and commitment to help shelters
in need through the Litter for Good program has helped us greatly
expand the positive power of our Clear The Shelters campaign,
nationwide. Cat’s Pride is a fantastic partner in helping our
partner shelters find forever homes for cats and all pets alike,”
said Bruce Kallner, Senior Vice President of Strategic Sales and
Marketing, NBCUniversal Owned Television Stations.
On Clear The Shelters day, August 17, Cat’s Pride will provide
giveaways and discounts to new pet parents that adopt a pet through
Clear The Shelters (at select participating shelters).
For more information on how you can help save America’s shelter
cats, visit catspride.com/litterforgood. For more information about
NBCUniversal Owned Television Stations’ Clear The Shelters
campaign, visit ClearTheShelters.com / DesocuparLosAlbergues.com.
You can also follow the effort on Twitter @ClearTheShelter, and on
social media using the hashtags #ClearTheShelters and
#DesocuparLosAlbergues.
About Oil-Dri Oil-Dri Corporation of America
(NYSE:ODC), a leading supplier of specialty sorbent products for
the animal health, fluids purification, agricultural ingredient,
sports field, industrial and automotive markets has more than 75
years of sorbent mineral expertise. Oil-Dri is a leading
manufacturer of cat litter. “Cat’s Pride” and “Oil-Dri” are all
registered trademarks of Oil-Dri Corporation of America. "Look for
the Green Jug”, “The Green Jug”, "Green Jug” and "Litter for Good"
are trademarks of Oil-Dri Corporation of America. From research and
development at our Innovation Center outside of Chicago to our
manufacturing plants in Georgia, Mississippi, Illinois and
California, our Cat’s Pride products are proudly made in the USA.
For more information,
visit www.oildri.com or www.catspride.com.
About NBCUniversal Owned Television
Stations
NBCUniversal Owned Television Stations is the division of
NBCUniversal that includes 42 NBC and Telemundo local television
stations serving 30 markets, a regional news network and their
associated websites and digital platforms, as well as a group of
out-of-home properties, a production company, an in-house marketing
and promotions company and two national multicast networks, COZI TV
and TeleXitos. The local stations, which can be viewed in 38
percent of U.S. homes and in Puerto Rico, produce and deliver their
local communities compelling and unique local news, real-time
weather forecasts, consumer and investigative reports and
entertainment programming across all platforms to help keep their
English and Spanish-speaking audiences informed anytime and
anywhere.
MEDIA
CONTACTS |
|
Oil-Dri Corporation of AmericaLeah
Craft312-706-3121Leah.craft@oildri.com |
NBCUniversal Owned Television StationsMelissa
Castro954-622-6808melissa.castro@nbcuni.com |
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