The New Home Company Reports Grand Opening Sellout at Sterling at Esencia in Rancho Mission Viejo
May 11 2020 - 10:30AM
Business Wire
After repositioning to a “virtual” public
Grand Opening in late March, NEW HOME utilized private
appointments, virtual tours, social media and Online Sales
Concierge program to sell 14 homes to date in thoughtfully
designed, family-oriented collection
After postponing the public Model Homes Grand Opening in late
March to keep its customers and team members safe during the
COVID-19 health crisis, The New Home Company (NEW HOME, NYSE: NWHM)
today announced brisk sales in the first three phases at Sterling,
a collection of stunning two-story, single-family residences at
Esencia in Rancho Mission Viejo. NEW HOME utilized virtual tours,
social media and its Online Sales Concierge program, as well as
highly personalized private tours, to present the model homes and
communicate with buyers, resulting in the sale of 14 homes to
date.
“The health crisis made it imperative that we implement
solutions to keep our homebuyers and our team members safe, clearly
our number one priority,” said Joan Webb, Chief Marketing Officer.
“The success at Sterling has shown us that even during this
unprecedented time, there is a true demand for family-oriented,
well-designed homes in south Orange County. We are pleased with the
initial sales success at Sterling and we hope it sends a message of
confidence to both our community and our industry.”
Sterling is the final neighborhood to open at Esencia and will
be the last new homes built in Rancho Mission Viejo until early
2022.
The homes of Sterling offer an inspired combination of size and
value with highly desirable floorplans. Depending on family size
and lifestyle preferences, Sterling buyers can choose from
four-bedroom, loft or potential five-bedroom floorplans in the
popular Transitional and Interpretive Farmhouse architectural
styles created by Bassenian Lagoni.
The homes feature up to 2,595 square feet of living space and
are priced from the mid $800,000s to the mid $900,000s.
Sterling homeowners will enjoy the indoor/outdoor ranch
lifestyle of Esencia with an abundance of community amenities,
including The Hilltop Club community center, The Pavilion
gymnasium, Sports Park and Oak Canyon Preserve. Serving residents
is the Esencia K-8 and Tesoro High School, both part of the
award-winning Capistrano Unified School District.
For more information on Sterling, visit
www.SterlingNWHM.com.
About The New Home
Company
NEW HOME is a publicly traded company listed on the New York
Stock Exchange under the symbol “NWHM.” It is a new generation
homebuilder focused on the design, construction and sale of
innovative and consumer-driven homes in major metropolitan areas
within select growth markets in California and Arizona, including
coastal Southern California, the San Francisco Bay area, metro
Sacramento and Phoenix. NEW HOME was named 2019 Builder of the Year
by Professional Builder and is a multi-year recipient of “The
Eliant” for Best Overall Customer Experience in the Eliant
Homebuyers’ Choice Award’s multi-divisional builder segment. NEW
HOME was twice named to the Inc. Magazine Founders 40 list,
recognizing public companies that have maintained a strong
entrepreneurial spirit. For more information about the company or
its current new-home offerings, visit www.NWHM.com.
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Mike Hoye Paolucci Salling & Martin Communication Arts |
Public Relations (310) 346-0845 (mobile) or
mhoye@PSMCommArts.com
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