Everyday Influencer Platform®
Continues to Help Drive Sales at Scale for the World's Leading
Brands
CHICAGO, Aug. 27,
2024 /PRNewswire/ -- Mavely, the Everyday Influencer
Platform®, today announces remarkable achievements,
underscoring its position as a rapidly growing player in the
influencer marketing industry. With incredible growth and
significant financial milestones in the first half of 2024, Mavely
continues its momentum to empower people to monetize their content
by promoting the world's favorite brands.
Key Highlights:
- Business Growth and GMV Run Rate: Mavely has reached a
GMV (Gross Merchandise Value) run rate of over $675 million*, over 175% growth from the previous
period last year and approaching Shopify Shop app's estimated GMV
run rate* as published by Shopify.
- Creator Payouts: To date, Mavely has paid out over
$37 million in commissions, bonuses,
campaign fees and other incentives to its creators. In 2024 alone,
Mavely has paid out over $16 million
in commissions and other earnings to creators from January through
July.
- Brand Partnerships: Mavely has welcomed more than 250
new brands this year including ELEMIS, Etsy and Samsung, adding to
a growing roster of more than 1,250 brand partners that include
renowned retailers like Old Navy and QVC, further enriching the
platform's diverse offerings.
- Industry Momentum: With more than 5.6 million
influencer-driven purchases and 35,000 new creators joining the
platform so far this year, Mavely continues to elevate the
influencer marketing landscape.
"We are thrilled to see such amazing growth and to reach these
incredible milestones," said Evan
Wray, CEO of Mavely. "Our success is a testament to the hard
work of our creators, the Mavely team, and the trust of our
world-class brand partners. We are committed to continually adding
value and fostering a community where everyday creators are
empowered to monetize their content, all while delivering
performance marketing results for our brand partners."
Award-Winning Partnerships and Creator Community
Mavely's innovative approach has been recognized with recent
awards, such as the Rakuten Advertising 2024 Golden Link Award for
Best Influencer Marketing Strategy for Mavely's work with Shop
Premium Outlets, and the Chicago Innovation Awards, cementing
Mavely's status as a leader in the influencer marketing industry.
The company's dedication to adding value for creators while
delivering performance sales results for brands is evident through
continuous product enhancements, integrations, and in-person
events.
Mavely Meetups
As part of its commitment to building a robust creator
community, Mavely has launched regional Mavely Meetups. These
in-person events bring together Mavely influencers and the broader
influencer community, providing valuable educational and networking
opportunities with peers and brands, and strengthening camaraderie
among Mavely creators.
Looking Ahead
These milestones mark a significant step forward for Mavely and
its stakeholders. As Mavely continues to grow, the company remains
dedicated to supporting its creators and brands by developing
exciting partnerships that will enhance user experience, set new
industry standards, and drive innovation.
*Mavely's current GMV run rate is based on a three-month average
transaction volume, May – July 2024.
Mavely's take rate, or the percentage of sales that Mavely earns,
ranges between 10-40% of GMV depending on the sales and
influencers. Affiliate earning percentages for creators are
determined by the brands and listed within the Mavely app. Shopify
Shop's GMV is estimated by one source to be approaching
$1 billion; this is based on a
reported $100 million GMV during one
month in the fourth quarter of 2023.
About Mavely
Mavely is the Everyday Influencer Platform® that
empowers real people to monetize their content by promoting the
world's favorite brands. Deploying a performance-driven approach to
influencer marketing, Mavely's network of creators drives hundreds
of millions of dollars each year in sales for brand partners across
diverse niches and platforms, with attributable data from post to
purchase. Mavely is part of Rhyz, a subsidiary of Nu Skin
Enterprises (NYSE: NUS). Learn more about Mavely at
joinmavely.com.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/mavely-achieves-major-milestones-675m-run-rate-with-increased-growth-and-creator-payouts-302231763.html
SOURCE Mavely