ServiceNow Becomes the Official Workflow Partner of the NBA and WNBA
October 12 2020 - 8:00AM
Business Wire
ServiceNow Played Key Role in Safe Return of
NBA and WNBA Seasons
The National Basketball Association (NBA) and Women’s National
Basketball Association (WNBA) today announced a multiyear
partnership that makes ServiceNow their inaugural Official Workflow
Partner. ServiceNow, the company that makes work, work better, will
deliver the products and technologies needed to create and
streamline workflows across the NBA and WNBA.
As part of the multiyear partnership, the NBA and WNBA used
ServiceNow’s Employee workflows to manage the complex, manual
processes associated with the 2019-20 NBA Season Restart and 2020
WNBA season. ServiceNow’s workflows enabled the NBA and WNBA to
execute essential onboarding and health-screening processes to
promote a safer environment on their campuses. This month, the NBA
and WNBA safely completed seasons in Orlando and Bradenton,
respectively, bringing basketball back to fans around the world
amid the COVID-19 pandemic.
“In the office or on the court, ServiceNow is making returning
to the workplace work for everyone,” said Bill McDermott,
ServiceNow CEO. “It’s inspiring to become the Official Workflow
Partner of both the NBA and WNBA. ServiceNow workflows already have
helped keep everyone healthy and safe, enabling the NBA to restart
the season and the WNBA to have a season, and giving all of us the
chance to once again enjoy this amazing game and its extraordinary
athletes. This is the beginning of a multiyear partnership to
support the league’s digital transformation journey and create the
workflows that keep the league and the game going strong.”
“ServiceNow provided critically-important resources to help us
safeguard the health and well-being of everyone on the NBA and WNBA
campuses – and we would not have been successful without them,”
said NBA Commissioner Adam Silver. “We look forward to building on
our partnership and working together to ensure our organization is
well-positioned for whatever lies ahead.”
Using digital workflows, ServiceNow helped the league to
facilitate screening for more than 2,600 league staff, vendors and
guests who entered the NBA and WNBA campuses in Florida and
successfully process more than 13,000 essential documents. Through
the use of ServiceNow technology, the league demonstrated that a
safe, careful return to play was possible with the right tools and
protocols in place.
In addition to ServiceNow Employee Workflow products, the NBA
and WNBA plan to rollout additional products throughout the
multiyear partnership, including:
- ServiceNow Software Asset Management (SAM): SAM will
help the league reduce risk, increase visibility, work faster and
smarter, while optimizing software spend.
- ServiceNow IT Operations Pro (ITOM Pro): ITOM Pro will
drive visibility across the league’s infrastructure to maintain
service health and optimize cloud expenditure.
- ServiceNow Integrated Risk Management (IRM): IRM will
deliver risk management and compliance solutions across the
league’s digital business processes as it continues to grow
globally.
- ServiceNow Customer Service Management (CSM): CSM will
be deployed throughout the business to provide a better experience
for coaches, players and fans.
About The NBA
The NBA is a global sports and media business built around four
professional sports leagues: the National Basketball Association,
the Women’s National Basketball Association, the NBA G League and
the NBA 2K League. The NBA has established a major international
presence with games and programming in 215 countries and
territories in 47 languages, and merchandise for sale in more than
100,000 stores in 100 countries on six continents. NBA rosters at
the start of the 2019-20 season featured 108 international players
from 38 countries and territories. NBA Digital’s assets include NBA
TV, NBA.com, the NBA App and NBA League Pass. The NBA has created
one of the largest social media communities in the world, with 1.8
billion likes and followers globally across all league, team, and
player platforms. Through NBA Cares, the league addresses important
social issues by working with internationally recognized
youth-serving organizations that support education, youth and
family development, and health-related causes.
About the WNBA
The WNBA is a bold, progressive basketball league that stands
for the power of women. Featuring 12 teams, the W is a unique
sports property that combines competition and entertainment with a
commitment to diversity and inclusion and social responsibility.
Through its world-class athletes, the in-game fan experience, TV
and digital broadcasts, digital and social content and community
outreach programs, the league celebrates and elevates the game of
basketball and the culture around it.
In 2020, the WNBA and the Women’s National Basketball Players
Association signed a groundbreaking eight-year CBA that charts a
new course for women’s basketball – and women’s sports overall –
with a focus on increased player compensation, improvements to the
player experience, expanded career development opportunities and
resources specifically tailored to the female professional athlete.
Key elements of the agreement are supported through the league’s
new partnership platform, WNBA Changemakers. Inaugural WNBA
Changemakers include AT&T, Deloitte and Nike.
For more information, visit WNBA.com.
About ServiceNow
ServiceNow (NYSE: NOW) is making the world of work, work better
for people. Our cloud‑based platform and solutions deliver digital
workflows that create great experiences and unlock productivity for
employees and the enterprise. For more information, visit:
www.servicenow.com.
© 2020 ServiceNow, Inc. All rights reserved. ServiceNow, the
ServiceNow logo, Now, and other ServiceNow marks are trademarks
and/or registered trademarks of ServiceNow, Inc. in the United
States and/or other countries. Other company names, product names,
and logos may be trademarks of the respective companies with which
they are associated.
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version on businesswire.com: https://www.businesswire.com/news/home/20201012005212/en/
ServiceNow PR Penny Bruce (408) 893-0601
penelope.bruce@servicenow.com
NBA PR Sheena Morales Weinstein (212) 407-8204
smorales@nba.com
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