ServiceNow Hires Industry Veteran Vanessa Smith as Senior Vice President, Global Go-to-Market
September 08 2020 - 9:00AM
Business Wire
Newly created role builds on ServiceNow’s
evolution of its go-to-market functions as the company scales
growth to $10 billion in revenue and beyond
ServiceNow (NYSE: NOW), the leading digital workflow company
that makes work, work better for people, today announced it has
hired industry veteran Vanessa Smith to serve as Senior Vice
President, Global Go-to-Market. In this newly created position,
Smith will oversee the company’s global go-to-market strategy, with
a focus on maximizing success and accelerating time-to-value for
ServiceNow’s customers. She will report to Kevin Haverty, Chief
Revenue Officer.
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Vanessa Smith, SVP of Global
Go-to-Market, ServiceNow (Photo: Business Wire)
Smith’s appointment expands on ServiceNow’s July announcement of
the evolution of its go-to-market functions to drive deeper
customer success and continue to build an exceptional partner
ecosystem as ServiceNow scales growth to $10 billion in revenue and
beyond.
“Serving our customers and ensuring their success throughout
their digital transformation journey is ServiceNow’s number one
priority,” said Kevin Haverty, ServiceNow Chief Revenue Officer.
“Vanessa Smith has spent the better part of her career focused on
driving customer success, and I could not imagine a better leader
to take on this critical new role as ServiceNow sets its sights on
future growth.”
As head of ServiceNow’s global go-to-market function, Smith will
lead the company’s unified approach to customer engagement across
the relationship lifecycle. Her scope includes the top accounts
program, focusing on ServiceNow’s largest customers, as well as the
Inspire Program, which provides digital transformation strategies
and resources for ServiceNow’s customers. Smith also will oversee
ServiceNow’s value management program, “Now Value,” and industry
solution teams which bring together sales, marketing, and product
to unlock innovation and deliver exceptional customer outcomes.
“Gone are the days of multi-year technology implementation
cycles; for many companies in today’s environment, it’s a matter of
survival to innovate and digitally transform, and to do that they
expect rapid time-to-value from their software investments,” said
Vanessa Smith, ServiceNow Senior Vice President of Global
Go-to-Market. “At its core, ServiceNow understands this reality,
which is why it is dedicated to delivering beautiful solutions and
industry-relevant outcomes to deliver on the value promise for its
customers. I could not be more excited to be a part of ServiceNow
and help further drive the success of our customers.”
A 16-year veteran of SAP, Smith most recently led the SAP
SuccessFactors Line of Business in North America. With an emphasis
on driving customer success, she was responsible for SuccessFactors
North America’s sales and go-to-market strategy, overseeing core
operations including pipeline development, demand management, and
revenue growth. Previously, she was regional vice president for
SAP’s Strategic Customer Program, where she was responsible for
identifying and driving multi-year, technology-enabled strategic
engagements that helped organizations simplify their operations and
innovate to win in the digital era. Prior to that she held several
leadership positions in SAP’s industry value engineering
organization. Smith holds a BS in commerce from the University of
Virginia and an MBA from the University of Maryland.
About ServiceNow
ServiceNow (NYSE: NOW) is making the world of work, work better
for people. Our cloud‑based platform and solutions deliver digital
workflows that create great experiences and unlock productivity for
employees and the enterprise. For more information, visit:
www.servicenow.com.
© 2020 ServiceNow, Inc. All rights reserved. ServiceNow, the
ServiceNow logo, Now, and other ServiceNow marks are trademarks
and/or registered trademarks of ServiceNow, Inc. in the United
States and/or other countries. Other company names, product names,
and logos may be trademarks of the respective companies with which
they are associated.
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ServiceNow PR Penny Bruce press@servicenow.com
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