BROOMFIELD, Colo., March 3, 2020 /PRNewswire/ -- When skiers and
riders hit the slopes next season with the Company's discounted
pass products, the savings will continue all season long. Today,
Vail Resorts introduced 'Epic Mountain Rewards,' which gives
pass holders a discount of 20 percent off food and beverage,
lodging, group ski and ride school lessons, equipment rentals and
more at the Company's North American owned and operated
resorts.
Epic Mountain Rewards is available for everyone who purchases an
Epic Pass, Epic Local Pass, Epic Day Pass, Epic Military Pass and
most of the Company's other pass products – regardless of whether
guests plan to ski one day or every day of the season. Those passes
are on sale now and the Epic Mountain Rewards discounts go into
effect for the 2020-21 season.
"Last year, we changed the definition of a season pass by
launching the Epic Day Pass and giving all skiers and riders the
same value and flexibility – even if they only plan to ski or ride
one day. Today, we are transforming the breadth of value offered
with a pass by providing our pass holders truly epic discounts on
their mountain experience," said Kirsten
Lynch, chief marketing officer of Vail Resorts.
With no sign-up, no point tracking and no blackout dates, Epic
Mountain Rewards is designed to be as simple as possible. Pass
holders get the 20 percent discounts by simply presenting their
pass at the register or logging into their account for online
reservations. In addition to the significant discount already
offered by purchasing a pass product, a family of four will now be
able save hundreds of dollars per day in food and beverage,
lodging, group ski and ride school lessons, equipment rentals and
select mountain activities.
"No other major pass product provides this level of
across-the-board savings for skiers and riders – it is completely
unique, even across the travel industry," Lynch continued. "I'm
especially excited about the simplicity of Epic Mountain Rewards –
which requires no points, no requirements – just one of our pass
products and, of course, a passion to have an Experience of a
Lifetime at one of our resorts."
Epic Mountain Rewards also includes 20 percent off Epic Mountain
Express transportation in Colorado, Guided Cat Skiing Tours in
Keystone and Heli-Skiing packages
in Whistler Blackcomb. More details on Epic Mountain Rewards are in
the details section of this release or online at
www.epicmountainrewards.com.
FROM ONE DAY TO EVERY DAY
Back for its second season, the Epic Day Pass is a
customizable pass for skiers and riders who may not need the
unlimited access offered by a traditional season pass. For as low
as $93 for a day of skiing or riding
at world-class destinations like Vail, Whistler Blackcomb, Park City and Breckenridge, guests can create their own pass
by selecting the number of days they plan to ski or ride – from one
day to seven days – and whether or not to add holiday access.
Guests can use their Epic Day Pass at any of the Company's North
American owned and operated resorts and have the flexibility to
choose where, when and how frequently they want to ski or ride
closer to their travel dates. Now the occasional skier and rider
will be able save hundreds of dollars per day by saving up to 50
percent off lift ticket window prices and 20 percent off
other mountain experiences with Epic Mountain Rewards.
For guests looking for the most flexibility during the 2020-21
season, the Epic Pass continues to offer the best value and
variety for unlimited skiing and riding. Launching at $979 for the 2020-21 winter season, the Epic Pass
provides unlimited, unrestricted access to all of the Company's 37
owned and operated resorts plus additional partner access at
Telluride, Snowbasin, Sun Valley,
Courchevel, Fernie, Kicking Horse,
Hakuba Valley, Japan and
more. Continuing for the 2020-21 season, the Company offers a
complimentary Epic Pass for children age four and under who are
signed-up ahead of the season.
For skiers and riders willing to navigate around a few peak
dates, the Epic Local Pass offers an incredible value at
$729 with access to all of the
Company's owned and operated North American resorts, which includes
unlimited, unrestricted access to many resorts like Breckenridge, Keystone, and Crested Butte. In addition, the Epic Local
Pass still provides ten combined days of holiday-restricted
access at our world-class destinations of Vail, Whistler Blackcomb, and Beaver Creek, at no additional charge, plus
additional partner access.
Returning for the third year, the Military Epic Pass
program honors the epic service of the Company's founders from the
10th Mountain Division and men and women of the U.S. Armed Forces,
Canadian Armed Forces and Australian Defence Force. With a
significant discount from the Epic Pass, the 2020-21 Military Epic
Pass provides an incredible value for Active or Retired service
members and their families to enjoy unlimited, unrestricted skiing
at the Company's owned resorts for $169.
With 17 new resorts in the Vail Resorts portfolio across the
Northeast, Mid-Atlantic and Midwest, guests near major metropolitan
areas like New York, Boston, Washington
D.C. and Philadelphia now
have the opportunity to access their local mountains and explore
world-class destinations with any of the passes listed above.
For skiers and riders only looking to hit the slopes on the East
Coast, two new pass products are launching for the 2020-21 season.
The Northeast Value Pass, priced at $599, provides guests with unlimited, restricted
access to Okemo, Mount Snow and
Hunter, 10 restricted days at Stowe, plus unlimited, unrestricted access to
Wildcat, Attitash, Mount Sunapee,
Crotched, Liberty, Whitetail, Roundtop and more. The Northeast
Midweek Pass, priced at $449,
offers guests similar access, but restricted to Monday through
Friday, and five restricted midweek days at Stowe.
BUT WAIT…THERE'S MORE
Through the Turn In Your Ticket program, guests who
purchase a lift ticket between March 3,
2020 and the end of the 2019-20 ski season can apply the
value of a single day ticket toward the price of an eligible
2020-21 pass product, including an Epic Day Pass with four or more
days. This program applies to new pass holders who did not purchase
a 2019-20 season pass product.
Those who purchase the Epic Pass or Epic Local Pass this spring
can pay just $49 down and the
remainder in September. They will also get ten Buddy Tickets
and six Ski With a Friend Tickets. For additional
convenience and flexibility, Buddy Tickets and Ski With a Friend
Tickets can now be redeemed online, making it easier than ever to
enjoy the mountains with family and friends.
NOW FOR THE DETAILS
- Epic Mountain Rewards: With no
sign-up, no point tracking and no blackout dates on your Epic
Mountain Rewards discounts, guests are automatically enrolled when
they purchase an Epic Pass, Epic Local Pass, Epic Day Pass,
Military Epic Pass, Epic Australia Pass, Summit Value Pass,
Keystone Plus Pass, Keystone-Crested
Butte 4-Pack Pass, Park
City 4-Pack Pass, Tahoe Local Pass, Tahoe Value Pass,
Northeast Value Pass, Northeast Midweek Pass and more. (Blackout
dates for lift access still apply based on your pass
purchased).
- Epic Mountain Rewards offers the following discounts for the
2020-21 season:
-
- 20% off Food & Beverage (At quick-service
restaurants on mountain. Discount applies to total spend of up to
$150 per day. Not valid at fine
dining, village restaurants, private clubs, or on alcohol.)
- 20% off Lodging (Available on the lowest public rate on
lodging owned and operated by Vail Resorts, Inc. and select
properties managed by Vail Resorts, Inc,. Valid on all room
types, subject to availability.)
- 20% off Group Ski and Ride School Lessons (Not valid on
private lessons, semi-private lessons or specialty ski and ride
school or race programs. Subject to availability.)
- 20% off Equipment Rentals (At the
Company's more than 100 owned and operated stores.)
- 20% off Epic Mountain Express in Colorado
- 20% off Guided Cat Skiing Tours in Keystone (Subject to availability.)
- 20% off single day Whistler Heli-Skiing
packages in Whistler Blackcomb booked by 12/18/20 (Excluding the Whistler Bucket List
Experience, Semi-Private, and Private packages. subject to
availability.)
- Discounts off basic Waxing and Tuning (Based on
location.)
- Epic Mountain Rewards is not available at partner destinations,
only at the Company's North American owned and operated
resorts:
-
- Rocky Mountains: Vail, Beaver Creek, Breckenridge, Keystone, Crested
Butte, Park City
- West: Heavenly, Northstar, Kirkwood, Stevens Pass
- Canada: Whistler
Blackcomb
- Northeast: Stowe, Okemo, Mount Sunapee, Wildcat, Attitash, Crotched,
Mount Snow, Hunter, Jack Frost, Big Boulder, Liberty, Whitetail,
Roundtop
- Midwest: Afton Alps, Mt. Brighton, Wilmot, Mad River, Snow Creek,
Hidden Valley, Paoli Peaks, Alpine
Valley, Boston Mills, Brandywine
Pass holders can start taking advantage of their Epic Mountain
Rewards now by booking lodging for the 2020-21 season. To see
the full list of pass products eligible for Epic Mountain Rewards
and the terms and conditions, go to
www.epicmountainrewards.com.
- Epic Pass™: For US$979 for adults, US$499 for children (ages five to 12) and free
for children four and younger who sign-up ahead of the season, the
Epic Pass offers the following access and benefits:
-
- Unlimited, unrestricted access to: Whistler
Blackcomb, Vail, Beaver Creek, Breckenridge, Keystone, Crested
Butte, Park City, Heavenly,
Northstar, Kirkwood, Stowe, Okemo, Mount
Snow, Mount Sunapee,
Attitash, Wildcat, Crotched, Hunter, Liberty, Roundtop, Whitetail,
Jack Frost, Big Boulder, Stevens
Pass, Alpine Valley, Boston Mills, Brandywine, Mad River, Hidden
Valley, Snow Creek, Paoli Peaks, Afton Alps, Mt.
Brighton, and Wilmot in North
America. The Epic Pass also includes access to Perisher,
Falls Creek, and Hotham in
Australia.
- Limited access to partner resorts, including: seven days
each at Telluride, Sun Valley,
Snowbasin, and the Resorts of the Canadian Rockies; five
consecutive days at Hakuba Valley's ten ski resorts in Japan; and five consecutive days at
Japan's Rusutsu Resort. The Epic
Pass also grants limited access to Les 3 Vallées in France; 4 Vallées in Switzerland; Ski Arlberg in Austria; and Skirama Dolomiti in Italy.
- Discounted Tickets: Launching with Ten Buddy
Tickets for a limited time only, as well
as Six "Ski With A Friend" tickets.
- NEW! Eligible for Epic Mountain Rewards
- $49 Down: For a limited
time, a $49 down payment guarantees
the lowest price with the remainder due in the fall.
- Epic Local Pass™: For
US$729 for adults, US$659 for college students, US$589 for teens (ages 13-18) and US$379 for children (ages five to 12), the Epic
Local Pass offers the following access and benefits:
-
- Unlimited, unrestricted access to:
Breckenridge, Keystone, Crested
Butte, Okemo, Mount Snow,
Mount Sunapee, Attitash, Wildcat,
Crotched, Hunter, Liberty, Roundtop, Whitetail, Jack Frost, Big Boulder, Stevens Pass, Alpine
Valley, Boston Mills, Brandywine, Mad
River, Hidden Valley, Snow
Creek, Paoli Peaks, Afton Alps, Mt. Brighton, and Wilmot.
- Unlimited access with holiday
restrictions to: Park City, Heavenly,
Northstar, Kirkwood and Stowe.
- 10 total days combined (with holiday
restrictions) at: Vail,
Beaver Creek, and Whistler
Blackcomb
- Limited access to partner resorts,
including: two days (with limited holiday restrictions) at
Sun Valley; two days (with limited
holiday restrictions) at Snowbasin; and five total consecutive days
with no blackout dates at Hakuba Valley's ten ski resorts in
Japan; and five total consecutive
days with no blackout dates at Japan's Rusutsu Resort.
- Discounted Tickets: Launching with Ten Buddy
Tickets for a limited time only, as well
as Six "Ski With A Friend" tickets.
- NEW! Eligible for Epic Mountain Rewards
- $49 Down: For a limited
time, a $49 down payment guarantees
the lowest price with the remainder due in the fall.
- Epic Day Pass: Now in its second
year, the Epic Day Pass provides unprecedented flexibility and
season pass discounts to guests skiing as little as one day. With
the customizable pass, guests can unlock discounts equivalent to up
to 50 percent off lift ticket window prices by selecting the number
of days they plan to ski or ride – from one day to seven
days – and whether or not to add holiday access. The Epic Day
Pass provides the following access and benefits:
-
- Specified number of days to: Whistler Blackcomb,
Vail, Beaver Creek, Breckenridge, Keystone, Crested
Butte, Park City, Heavenly,
Northstar, Kirkwood, Stowe, Okemo, Mount
Snow, Mount Sunapee,
Attitash, Wildcat, Crotched, Hunter, Liberty, Roundtop, Whitetail,
Jack Frost, Big Boulder, Stevens
Pass, Alpine Valley, Boston Mills, Brandywine, Mad River, Hidden
Valley, Snow Creek, Paoli Peaks, Afton Alps, Mt.
Brighton, and Wilmot.
- Partner access: For guests purchasing four or more days
of access, they may also use days purchased to access Telluride,
Sun Valley, Snowbasin and Resorts
of the Canadian Rockies.
- Bonus Days: the Epic Day Pass includes free bonus
days to match total days purchased that can be used at Wilmot, Mt. Brighton or Afton Alps.
- Pricing:
|
Adult
Pricing
|
Child
Pricing
|
Epic 1-Day Restricted
Pass
|
$109
|
$57
|
Epic 1-Day
Pass
|
$129
|
$67
|
Epic 2-Day Restricted
Pass
|
$214
|
$111
|
Epic 2-Day
Pass
|
$253
|
$130
|
Epic 3-Day Restricted
Pass
|
$312
|
$162
|
Epic 3-Day
Pass
|
$369
|
$189
|
Epic 4-Day Restricted
Pass
|
$404
|
$210
|
Epic 4-Day
Pass
|
$478
|
$244
|
Epic 5-Day Restricted
Pass
|
$490
|
$255
|
Epic 5-Day
Pass
|
$580
|
$296
|
Epic 6-Day Restricted
Pass
|
$571
|
$297
|
Epic 6-Day
Pass
|
$676
|
$345
|
Epic 7-Day Restricted
Pass
|
$647
|
$336
|
Epic 7-Day
Pass
|
$766
|
$391
|
-
- NEW! Eligible for Epic Mountain Rewards
- $49 Down: For a limited
time, a $49 down payment guarantees
the lowest price with the remainder due in the fall.
- Military Epic
Pass™: Vail Resorts is proud to
celebrate those who serve others. For US$169 for Active and Retired
Military and their dependents, US$559 for Veteran Military and
their adult dependents, and US$299 for Veteran dependent
children (ages five to 17) the Military Epic
Pass offers the following access:
-
- Unlimited, unrestricted access to: Whistler
Blackcomb, Vail, Beaver Creek, Breckenridge, Keystone, Crested
Butte, Park City, Heavenly,
Northstar, Kirkwood, Stowe, Okemo, Mount
Snow, Mount Sunapee,
Attitash, Wildcat, Crotched, Hunter, Liberty, Roundtop, Whitetail,
Jack Frost, Big Boulder, Stevens
Pass, Alpine Valley, Boston Mills, Brandywine, Mad River, Hidden
Valley, Snow Creek, Paoli Peaks, Afton Alps, Mt.
Brighton, and Wilmot in North
America. The Military Epic Pass also includes access to
Perisher, Falls Creek, and Hotham
in Australia.
- The Military Epic Pass does not have access to partner resorts,
for more information: www.epicpass.com.
- NEW! Eligible for Epic Mountain Rewards
- $49 Down: For a limited
time, a $49 down payment guarantees
the lowest price with the remainder due in the fall.
- Northeast Value Pass: New for the
2020-21 season, for US$599 for adults, US$419 for college
students, US$449 for seniors (ages 65-79), US$449
for teens (ages 13-18), US$49 for seniors (80+), and US$49 for
children (ages 5-6), the Northeast Value Pass offers the following
access and benefits:
-
- Unlimited access with holiday restrictions
to: Okemo, Hunter and Mount Snow
- Ten total days, with holiday restrictions
to: Stowe
- Unlimited, unrestricted
access to: Wildcat, Attitash, Mount Sunapee,
Crotched, Jack Frost, Big Boulder,
Whitetail, Liberty, Roundtop, Boston Mills, Brandy Wine, Alpine Valley, Mad River
and Mt. Brighton.
- Benefit Tickets: Launching with Ten Buddy
Tickets for a limited time only, as well
as Six "Ski With A Friend" tickets.
- Discounted Tickets: 50 percent off lift
tickets for pass holders are available for purchase during blackout
dates
- NEW! Eligible for Epic Mountain Rewards
- $49 Down: For a
limited time, a $49 down payment
guarantees the lowest price with the remainder due in the
fall.
- Northeast Midweek Pass: New for the
2020-21 season, for US$449 for adults and US$339 for seniors
(ages 65+) the Northeast Midweek Value Pass offers the
following access and benefits:
-
- Unlimited Monday-Friday access with
holiday restrictions to: Okemo, Hunter and
Mount Snow
- Five total days, Monday-Friday with holiday
restrictions to: Stowe
- Unlimited, unrestricted Monday-Friday access to:
Wildcat, Attitash, Mount Sunapee, Crotched,
Jack Frost, Big Boulder, Whitetail,
Liberty, Roundtop, Boston Mills, Brandy Wine, Alpine Valley, Mad River and Mt. Brighton.
- Benefit Tickets: Launching with Ten Buddy Tickets
for a limited time only, as well
as Six "Ski With A Friend" tickets. .
- Discounted Tickets: 50 percent off lift tickets for
pass holders are available for purchase during blackout
dates
- NEW! Eligible for Epic Mountain Rewards
- $49 Down: For a limited
time, a $49 down payment guarantees
the lowest price with the remainder due in the fall.
Guests can purchase season passes and start planning their next
winter vacation today at www.epicpass.com.
About Vail Resorts, Inc. (NYSE: MTN)
Vail Resorts,
Inc., through its subsidiaries, is the leading global mountain
resort operator. Vail Resorts' subsidiaries operate 37 world-class
mountain resorts and urban ski areas, including Vail, Beaver
Creek, Breckenridge,
Keystone and Crested Butte in Colorado; Park
City in Utah; Heavenly,
Northstar and Kirkwood in the Lake
Tahoe area of California
and Nevada; Whistler Blackcomb in
British Columbia, Canada;
Perisher, Falls Creek and Hotham
in Australia; Stowe, Mount
Snow, Okemo in Vermont;
Hunter Mountain in New York; Mount
Sunapee, Attitash, Wildcat and Crotched in New Hampshire; Stevens Pass in Washington; Liberty, Roundtop, Whitetail,
Jack Frost and Big Boulder in
Pennsylvania; Alpine Valley,
Boston Mills, Brandywine and Mad
River in Ohio; Hidden Valley and Snow Creek in Missouri; Wilmot in Wisconsin; Afton Alps in Minnesota; Mt. Brighton in Michigan; and Paoli Peaks in Indiana. Vail Resorts owns and/or manages a
collection of casually elegant hotels under the RockResorts brand,
as well as the Grand Teton Lodge Company in Jackson Hole, Wyo. Vail Resorts Development
Company is the real estate planning and development subsidiary of
Vail Resorts, Inc. Vail Resorts is a publicly held company traded
on the New York Stock Exchange (NYSE: MTN). The Vail Resorts
company website is www.vailresorts.com and consumer website is
www.snow.com.
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SOURCE Vail Resorts, Inc.