NEW YORK, Nov. 1, 2021 /PRNewswire/ -- InStyle, the
largest fashion magazine brand, today announced the expansion of
its popular branded product line with the launch of the Cosmic
Collection, an astrology-themed beauty box with Susan Miller, founder of AstrologyZone.com. The
limited-edition winter, wellness and beauty box is available for
each element (fire, earth, air and water), each containing an
assortment of products best fit for the traits of that specific
element. With a value of more than $150 per box, the Cosmic Collection is available
now to consumers for $35 at
thebeautyseason.com/instyle while supplies last.
"The Cosmic Collection is a specifically curated product for our
readers who take an interest in our astrology offerings, a growing
content hub across our print, digital and social platforms,
especially Instagram and TikTok," says SVP Group Publisher
Agnes Chapski. "We're excited to
continue expanding our growing ecommerce offerings to our
passionate audience with a product they themselves are enthusiastic
about."
Astrology expert Susan Miller
curated each box specifically to the elemental signs and their
unique traits as it relates to the twelve zodiac signs. From
hydrating skin care and sun protection to alluring scents,
rosewater spray and body cream, this box contains coveted products
for the wellness-minded woman from Glow Recipe, Heritage Store,
Winky Lux, Keys Soulcare, Urban Skin
Rx, and more.
"The task of deciding which products would delight each group of
signs—classified by fire, air, earth, and water—required that I
take account of all the proclivities and priorities of those
signs," says Susan Miller. "The
challenge of getting each of the four beauty boxes 'just right' for
each group was fun for me because I adore trying new beauty
products. It took a lot of thinking, I felt the responsibility for
delighting each reader that ordered a box."
The announcement of the boxes comes of InStyle's incredible
success on its digital platforms, including TikTok and Instagram.
Astrology is the most popular category in the brand's Lifestyle
vertical, consistently driving roughly 600,000 views per month.
Astrology-themed TikToks overperform compared to fashion and beauty
posts, drawing a younger and more engaged audience.
The limited-edtion boxes, in partnership with Brandshare, are
available for purchase now at thebeautyseason.com/instyle for
$35.
ABOUT INSTYLE
InStyle is an award-winning global
fashion, beauty, and lifestyle media brand reaching an audience of
more than 30 million across print, digital, social media, and
live events. As the modern voice of style where Everybody's
In, InStyle transforms the styles and stories of celebrities,
stylists, and designers women love into covetable but relatable
ideas and inspiration that instantly ignite the desire to
shop. The InStyle portfolio includes the signature magazine
with nine international editions; InStyle.com; and multiple brand
extensions including the annual InStyle Awards, the Badass Women
franchise, the Best Beauty Buys and Readers' Choice Awards seals,
as well as multiple collaborations and licenses across fashion and
beauty categories.
ABOUT BRANDSHARE
Brandshare® delivers
meaningful brand experiences through targeted e-commerce and
experiential sampling, subscription and loyalty marketing, and
digital and social innovations. With over 500+ e-commerce retailer
partnerships that collectively ship 81 million orders a month,
Brandshare engages millions of consumers monthly on their path to
purchase through Connected Sampling™ campaigns from leading CPG and
beauty brands. To learn more about Brandshare's portfolio of
solutions, visit brandshare.us
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SOURCE Meredith Corporation