NEW YORK, Feb. 11, 2021 /PRNewswire/ -- Meredith
Corporation's (NYSE: MDP) category-leading brands—PEOPLE,
Allrecipes, Better Homes & Gardens, Southern Living,
Entertainment Weekly, EatingWell, Martha
Stewart Living, Magnolia Journal and PARENTS—have achieved
significant performances in audience rankings, according to the
latest Magazine Media 360° Brand Audience Report produced by the
Alliance for Audited Media (AAM) for December 2020, covering nearly 100 magazine
brands and 21 publishing companies.
PEOPLE ranks No. 1 in Total Brand Audience across platforms at
88.0 million, followed by Allrecipes at No. 2 with 75.1 million and
Better Homes & Gardens at No. 8 with 35.4 million.
"We're proud of our talented teams for their continued passion
and commitment to informing and enriching the lives of our massive
audiences, which reach nearly 95% of all women nationwide. There
has never been a more important time for providing essential and
inspiring fact-based content and storytelling," said Catherine Levene, President, Meredith's National
Media Group.
Other highlights are as follows:
PRINT & DIGITAL AUDIENCE:
- PEOPLE ranks No. 2 with 27.5 million
- Better Homes & Gardens ranks No. 3 with 25.6
million
- Southern Living ranks No. 8 with 12.7
million
WEB AUDIENCE:
- Allrecipes ranks No. 2 with 12.4
million
- PEOPLE ranks No. 6 with 5.4 million
MOBILE WEB AUDIENCE:
- Allrecipes ranks No. 1 with 47.6 million
- PEOPLE ranks No. 2 with 44.5 million
- Entertainment Weekly ranks No. 9 with 14.8
million
VIDEO AUDIENCE:
- PEOPLE ranks No. 6 with 10.6 million
Meredith brands also performed well in the Average Monthly
Audience percentage growth comparison for December 2020 versus 2019. Entertainment
Weekly's print and digital audience increased 16.2% at No. 7 in
the set. EatingWell's web audience rose 119.5%, ranking No.
3 in the set, followed by Martha Stewart
Living at No. 4 with a 117.6% increase. Magnolia
Journal's mobile web audience rose 68.6%, ranking No. 10
in the category. PARENTS' video audience grew 226.1% at No.
3 in the set, while EatingWell's Video Audience rose 118.0%
for a No. 6 ranking.
For more information about the AAM report, click here.
ABOUT MEREDITH CORPORATION'S NATIONAL MEDIA
GROUP
Engaging 95 percent of American women across
every stage and every day of their lives, Meredith Corporation's
National Media Group is home to 40+ iconic brands, including
PEOPLE, Better Homes & Gardens, Allrecipes, Southern Living,
REAL SIMPLE and Magnolia Journal. The company provides trusted
content and experiences that resonate with a massive, highly
receptive audience, reaching consumers where they are across
digital, magazines, social platforms, video, audio and connected
home assistants. Meredith's powerful brands have enabled the
company to become the No. 2 licensor globally, including more than
3,500 SKUs of branded products at Walmart. Meredith's businesses
also include leading affinity marketer Synapse, award-winning
creative content studio Foundry and the Meredith Data
Studio.
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SOURCE Meredith Corporation