NEW YORK, Jan. 7, 2020 /PRNewswire/ -- Meredith
Corporation's (NYSE: MDP:
Meredith.com) category-leading brands, including PEOPLE,
Better Homes & Gardens, Parents have achieved record-breaking
performances in audience with several ranking within the top 10
against key target segments, according to the MRI-Simmons Fall
2019 report, released in December.
Meredith also leads in advertising sales with a nearly 50% share
of market relative to competitive lifestyle brands (Kantar/PIB).
Meredith's share of market versus this set increased to 48.3% from
44.4% from July-November 2019 versus
the same period in 2018. The industry's share of market increased
to 36.8% from 34.7% during the same period.
"These strong, robust audience and advertising increases
reinforce the demand and relevance of our brands from
consumers and advertisers alike," said Doug
Olson, President, Meredith
Magazines. "Our record-breaking audience gains
expand Meredith's scale and reaffirms that our trusted content
is more popular than ever. Thanks to our talented editorial teams,
the authority of our best-in-class brands as well as the power of
print continues to resonate with our varied and passionate
audiences."
According to MRI-Simmons, 14 of Meredith's brands experienced
significant gains in total audience compared to the same period in
2018, including Allrecipes (+26%), EatingWell (+15%) and PEOPLE en
Español (+15%). In total Meredith reaches more than 63 million
women – nearly 1 in 2 women in the U.S. (49%).
Key Highlights
Reach of Women Readers:
(#1) Better Homes &
Gardens
(#2) PEOPLE
(#7) Southern Living
Reach of Adult Readers:
(#2) PEOPLE
(#3) Better Homes & Gardens
(#10) Southern Living
Reach of Women Millennials:
(#1) PEOPLE
(#2) Better Homes & Gardens
(#5) Parents
Reach of Women Latinas:
(#1) PEOPLE
(#2) PEOPLE en Español
(#4) Better Homes & Gardens
Reach of Moms:
(#1) PEOPLE
(#2) Better Homes & Gardens
(#4) Parents
Reach of Adult Millennials (b. 1977-1996):
(#1) PEOPLE
(#3) Better Homes & Gardens
(#15) Parents
Reach of Adult Latinos:
(#1) PEOPLE en Español
(#2) PEOPLE
(#7) Better Homes & Gardens
For more information, access the MRI-Simmons Fall 2019 Report.
ABOUT MEREDITH CORPORATION
Meredith Corporation has
been committed to service journalism for 117 years. Meredith uses
multiple distribution platforms—including broadcast television,
print, digital, mobile and video—to provide consumers with content
they desire and to deliver the messages of its advertising and
marketing partners. Meredith's National Media Group reaches nearly
185 million unduplicated American consumers every month, including
nearly 90 percent of U.S. Millennial women. Meredith is the No. 1
magazine operator in the U.S. and owner of the largest premium
content digital network for American consumers. Meredith's Local
Media Group includes 17 television stations, reaching 11 percent of
U.S. households.
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SOURCE Meredith Corporation