Medallia Announces Medallia Marketing Experience on Salesforce AppExchange, the World's Leading Enterprise Cloud Marketplace
August 26 2021 - 8:00AM
Business Wire
Customers can now leverage unified data to personalize customer
experiences across channels.
Medallia, Inc. (NYSE: MDLA), the global leader in customer and
employee experience, today announced it has launched Medallia
Marketing Experience on Salesforce AppExchange, empowering
customers to access customer sentiment, behavior, and perception
data to help deliver better experiences across marketing
channels.
Companies can leverage information flagged by Medallia - such as
potential churn risk, sentiment segmentation, and even
AI-identified upsell opportunities - to engage with their customers
in more personalized ways. Access to better information helps
organizations better understand the needs and expectations of their
customers by creating more precise segments, maximizing their
campaign budgets, and increasing revenue results.
Built on the Salesforce Platform, Medallia Marketing Experience
is currently available on AppExchange at:
https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3u00000PFpYbEAL&channel=recommended.
“For years marketers have had to infer what customers want based
on behavioral, operational, and product data. With Medallia’s
addition to AppExchange, marketers can now also incorporate what
customers are actually telling them in order to drive more
effective marketing while delivering a more positive customer
experience,” said Medallia Chief Product Officer Sarika Khana. “We
are thrilled to add Medallia Marketing Experience to our existing
offerings on AppExchange to help enable marketers to create more
exceptional experiences.”
“Medallia Marketing Experience is a welcome addition to
AppExchange, as they power digital transformation for customers by
offering valuable customer experience insights to personalize
marketing strategies,” said Woodson Martin, GM of Salesforce
AppExchange. “AppExchange is constantly evolving to enable our
partners to build cutting-edge solutions to drive customer
success.”
This new product joins Medallia’s two existing listings on the
AppExchange, Medallia Sales & Service Experience for Salesforce
and Medallia Closed Loop Service for Salesforce.
For more information on Medallia solutions, visit:
https://www.medallia.com/.
About Salesforce AppExchange
Salesforce AppExchange, the world’s leading enterprise cloud
marketplace, empowers companies, developers and entrepreneurs to
build, market and grow in entirely new ways. With more than 6,000
listings, 9 million customer installs and 117,000 peer reviews,
AppExchange connects customers of all sizes and across industries
to ready-to-install or customizable apps and Salesforce-certified
consultants to solve any business challenge. Salesforce,
AppExchange, Marketing Cloud and others are among the trademarks of
salesforce.com, inc.
About Medallia
Medallia (NYSE: MDLA) is the pioneer and market leader in
customer, employee, citizen and patient experience. The company’s
award-winning SaaS platform, Medallia Experience Cloud, is becoming
the experience system of record that makes all other applications
customer and employee aware. The platform captures billions of
experience signals across interactions including all voice, video,
digital, IoT, social media and corporate messaging tools. Medallia
uses proprietary artificial intelligence and machine learning
technology to automatically reveal predictive insights that drive
powerful business actions and outcomes. Medallia customers reduce
churn, turn detractors into promoters and buyers, create
in-the-moment cross-sell and up-sell opportunities and drive
revenue-impacting business decisions, providing clear and potent
returns on investment. For more information visit
www.medallia.com.
© 2021 Medallia, Inc. All rights reserved. Medallia®, the
Medallia logo, and the names and marks associated with Medallia’s
products are trademarks of Medallia. All other trademarks are the
property of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20210826005132/en/
PR Contact: Austin DeArman press@medallia.com +1 (202)
341-9181
IR Contact: Carolyn Bass ir@medallia.com
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