CHICAGO, Nov. 24, 2020 /PRNewswire/ -- McDonald's is
launching a new social challenge that will have everyone feeling
the love this holiday season — especially the families who rely on
Ronald McDonald House Charities (RMHC®) when their child
becomes critically ill or injured.
For more than four decades, RMHC has supported families with
sick and injured children by providing vital resources and helping
them stay together during treatment. In an average year, RMHC
raises millions thanks to generous donors including McDonald's
customers, employees and franchisees. But 2020 was no average year,
and donations to the organization are down due to the pandemic.
To rally much-needed support and awareness for RMHC, now
through Dec. 31, McDonald's will give
$100 in your name as part of its
$100 million commitment over five
years. To participate, just post a photo or video making the RMHC
heart symbol (or another supportive message) to Instagram, Twitter,
TikTok or Facebook using #HereForRMHC.
Your hands will turn the RMHC mission into a movement, spreading
awareness of the critical work this organization does in
communities all over the world. To make the RMHC heart symbol:
- Build the house by forming a diamond with your hands
- Show us the chimney by pointing your pinky up
- Put your heart into it by pushing your index fingers down
This year, we've all learned the importance of being there for
each other, and we've learned this lesson the hard way: by not
being there. We missed moments of celebration and heartache with
our loved ones. And we've gotten the smallest taste of what
families with sick children experience when they need to seek out
faraway care and are forced to stay apart. These families need us
now more than ever.
Helping McDonald's spread the word are Chrissy Teigen and John Legend. "Anyone who
knows us, knows that the most important thing to us is family. When
you're able to lean on loved ones, the hard times always get a
little easier. We can't imagine how agonizing it must be when
you're not able to be there with your sick child. We were inspired
by McDonald's longtime commitment to RMHC, and now we want the
world to know how we can all take action to support this amazing
charity through the #HereForRMHC challenge," said Teigen and
Legend.
The #HereForRMHC challenge begins today and ends on Dec. 31, 2020. To participate, post a photo or
video with #HereForRMHC from your public account on Instagram,
Twitter, Facebook or TikTok, where McDonald's is hosting an
official challenge starting today.
This is just one way McDonald's is living its purpose of feeding
and fostering communities — a purpose that took on extra resonance
in a year when people are leaning on communities more than
ever.
"Here at McDonald's, we believe there's a difference between
being in a community and being part of one. As a company made up of
more than 39,000 restaurants around the world, supporting our
communities is in our DNA," said McDonald's President and CEO
Chris Kempczinski. "I've been so
inspired by the way RMHC is there for families, day and in and day
out, during the most difficult times in their lives — that's what
being part of a community is all about. That's why we're so proud
to support this wonderful organization now and into the
future."
McDonald's isn't stopping at the #HereForRMHC challenge — and
you don't have to either! Franchisees around the world are doing
wonderful work every day to support RMHC — from McHappy
Day® to Fries for Good to giving customers the
opportunity to donate to RMHC all year long via donation boxes,
self-ordering kiosks and at the point of sale. Check with
participating McDonald's to see how you can continue to make an
impact for RMHC families when you order at McDonald's
restaurants.
For full terms, please visit McD.to/HereForRMHC.
ABOUT McDONALD'S
McDonald's is the world's leading
global foodservice retailer with over 39,000 locations in over 100
countries. Approximately 93% of McDonald's restaurants worldwide
are owned and operated by independent local business owners.
ABOUT RONALD McDONALD HOUSE CHARITIES
Ronald McDonald
House Charities (RMHC), is a non-profit, 501(c)(3) corporation that
creates, finds, and supports programs that directly improve the
health and well-being of children and their families. Through a
global network of over 260 Chapters in 65 countries and regions,
RMHC enables, facilitates and supports family-centered care through
three core programs: The Ronald McDonald House, the Ronald McDonald
Family Room and the Ronald McDonald Care Mobile. RMHC programs help
families with ill or injured children stay together and near
leading hospitals and health care services worldwide, ensuring they
have access to the medical care their child needs while fully
supported and actively involved in their child's care. For more
information, visit rmhc.org. Follow RMHC on Twitter, Facebook,
Instagram and LinkedIn.
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SOURCE McDonald's Corporation