CHICAGO, Dec. 10, 2019 /PRNewswire/ -- Today, McDonald's
announced a new, and easier, way to donate to Ronald McDonald House
Charities (RMHC) with the launch of Round-Up for RMHC. The
innovative technology introduces giving to the menu by providing
customers the opportunity to Round-Up their purchase to the nearest
whole dollar.
With the option available at approximately 14,000 McDonald's
restaurants nationwide, customers now have an easier and more
convenient way to donate to RMHC and help families with ill or
injured children stay together with home-cooked meals, private
bedrooms, fully equipped kitchens and laundry facilities near
to the medical care they need at leading hospitals.
The new technology allows customers in our increasingly cashless
society to Round-Up for RMHC at the digital self-order kiosk and
the front counter, all year-round, regardless of what payment
method they prefer. Customers simply select the "Round-Up for RMHC"
button at checkout on the kiosks or let the cashier at the front
counter know they would like to Round-Up their purchase.
"At McDonald's, we know the importance of bringing
families together. For over 45 years, McDonald's, our franchisees
and our customers have been proud supporters of Ronald McDonald
House Charities," said Chris Kempczniski, McDonald's President and
Chief Executive Officer. "As a founding mission partner of the
Charity, McDonald's remains committed to leveraging the size and
scale of our restaurants to promote and raise money to support the
growth of the Charity."
To highlight how each donation benefits RMHC families,
McDonald's unveiled a new "Menu of Moments" today. Priceless
moments are made possible with the help of McDonald's customers
when they choose to Round-Up for RMHC and keep families together
when they need each other most. Even the smallest of donations can
make such a big difference to families, spending time together in a
'home-away-from-home'. Imagine:
- Ninety-two cents: can help
allow a parent to read a bedtime story to their sick child
- Forty-two cents: can help
provide 10-minutes for a family to sing together
- Twenty-one cents: can help
ensure five minutes of laughter with the entire family
For families with children receiving medical treatment, it's
those moments, those minutes, those nights with each other that
give them the strength and support they need.
"We could not achieve our mission of providing families a place
to stay while their child undergoes medical treatment without
support from the community and corporate partners like McDonald's,"
said Sheila Musolino, president and
CEO, RMHC. "Round-Up for RMHC will support the expansion of core
programs and services to help families find strength and comfort
when they need it most."
It costs an average of $80 a night
to house a family; in 2018, RMHC provided more than 2.5 million
overnight stays in communities around the world, saving families
over $930 million in food and lodging
costs.
For decades, the RMHC Donation Box program inside McDonald's
restaurants has been a convenient way for customers to donate spare
change at the point of purchase, and they are not going away. While
customer donations to the collection boxes remain significant,
there has been a drop (15 percent in 2018). As part of its
continued commitment to innovation and technology, McDonald's
developed Round-Up for RMHC technology to serve as an additional
donation option for customers as our society becomes increasingly
cashless. The convenience and simplicity of Round-up for RMHC has
been well received in restaurants where we have tested this
technology, with customers already donating $2.2 million, helping to provide many priceless
nights together for families across the U.S.
From December 10-22, McDonald's
owner/operators will host "60 Minutes of Moments" events at select
restaurants across the country, inspired by the moments families
share at a Ronald McDonald House, such as dances and craft parties.
The events will give local community members an opportunity to come
together and see firsthand the impact RMHC has on families, while
also having fun.
To learn more about Round-Up for RMHC at McDonald's, please
visit www.RMHC.org/mcdonaldsgiving
ABOUT RONALD MCDONALD HOUSE CHARITIES
Ronald McDonald
House Charities (RMHC), is a non-profit, 501 (c) (3) corporation
that creates, finds, and supports programs that directly improve
the health and well-being of children and their families. Through
its global network of over 275 Chapters in more than 64 countries
and regions, and its three core programs: the Ronald McDonald
House, the Ronald McDonald Family Room and the Ronald McDonald Care
Mobile, RMHC helps families with ill or injured children stay
together, and close to the medical care their child needs at
leading hospitals worldwide. RMHC programs not only provide access
to quality health care, they enable family-centered care ensuring
families are fully supported and actively involved in their
children's care. For more information, visit rmhc.org. Follow RMHC
on Twitter, Facebook, Instagram and LinkedIn.
ABOUT McDONALD'S
McDonald's is the world's leading
global foodservice retailer with over 38,000 locations in over 100
countries. Approximately 93% of McDonald's restaurants worldwide
are owned and operated by independent local business men and
women.
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SOURCE McDonald's Corporation