CHICAGO, Oct. 31, 2019 /PRNewswire/ -- To
celebrate the 40th anniversary of the first-ever
Happy Meal, McDonald's is launching the Surprise Happy Meal with
some of its most popular Happy Meal toys from the last four
decades. This limited-edition offering will be available in more
than 90 countries around the world at participating McDonald's
restaurants beginning Thursday, Nov.
7 through Monday, Nov. 11,
while supplies last.
The roster includes beloved toys across the globe with two
additional toys available exclusively in the U.S. Watch this video
to see them travel through time and excite customers everywhere.
The official lineup of the 17 toys coming to the Surprise Happy
Meal in the U.S. includes:
- Cowboy McNugget (McDonald's): 1988
- Fireman McNugget (McDonald's): 1988
- Mail Carrier McNugget (McDonald's): 1988
- Hamburger Changeable (McDonald's): 1989
- Grimace (McDonald's): 1990
- Dino Happy Meal Box Changeable (McDonald's): 1991
- McDonald's Hot Wheels Thunderbird (Mattel): 1993
- Hamburglar (McDonald's): 1995
- Power Rangers (Hasbro): 1995
- Space Jam Bugs Bunny (Warner Brothers): 1996
- Patti the Platypus (Ty Beanie Baby): 1997
- 101 Dalmatians – U.S. Exclusive (Disney):
1997
- Tamagotchi (Bandai): 1998
- My Little Pony (Hasbro): 1998
- Furby (Hasbro): 1999
- Sorcerer's Apprentice Mickey – U.S. Exclusive
(Disney): 2002
- Hello Kitty (Sanrio): 2013
"Since the Happy Meal was introduced on the menu, it quickly
became synonymous with our brand," said Steve Easterbrook, McDonald's CEO. "Today, this
iconic red box creates lasting memories for billions of families
annually across the world."
First introduced as a Circus Wagon Happy Meal in June 1979 nationally in the U.S., the early
iterations of the Happy Meal featured a decorative box including
various toys such as a spinning top and McDonaldland character
erasers. The Happy Meal global footprint has expanded to more than
38,000 restaurants in more than 100 countries around the globe
—with the iconic toy still a beloved staple—serving as a symbol of
surprise, playfulness and fun.
"Parents tell us how fondly they recall their favorite toys,"
said Colin Mitchell, McDonald's
Senior Vice President, Global Marketing. "So, unboxing the Surprise
Happy Meal together creates a real moment of bonding with their
children. We hope these toys are something that they will treasure
and remember."
In addition to creating fun, family moments with memorable toys,
the Happy Meal is well-loved for delicious favorites like Chicken
McNuggets and hamburgers. Over the years, many new, balanced
choices have been added around the world, such as fruits and
vegetables, to evolve with consumer expectations and increase
families' access to recommended food groups. In the U.S.,
McDonald's has served more than 3.4 billion fruit, low-fat dairy
and water options in the Happy Meal since 2013. Following the
removal of soda from U.S. Happy Meal menu boards in 2013, there has
been a 15 percentage point increase (from 37% to 52%) in the number
of Happy Meals served with milk, water or juice.
Beginning in 2020, McDonald's USA will introduce a Reduced Sugar Low Fat
Chocolate Milk in the U.S. as the latest step in this evolution.
The version will have 25% less sugar than the previous fat free
chocolate milk offered. Additionally, this version will have 25%
less sugar than leading quick service restaurants' low fat
chocolate milk* options. As part of McDonald's Global Happy Meal
Goals announced in 2018, McDonald's USA announced that chocolate milk would be
reformulated to reduce the amount of added sugar.
Through this global Surprise Happy Meal event, fans of all ages
are invited to join in the fun and discover what old or new
favorite awaits them.
*15g of sugar vs. avg. 23g at leading Quick Service
Restaurants
ABOUT McDONALD'S USA
McDonald's serves a variety of menu options made with quality
ingredients to more than 25 million customers every day.
Ninety-five percent of McDonald's 14,000 U.S. restaurants are
independently owned and operated by businessmen and women. For more
information, visit www.mcdonalds.com, or follow us on Twitter
@McDonalds and Facebook www.facebook.com/mcdonalds.
ABOUT McDONALD'S
McDonald's is the world's leading global foodservice retailer
with over 38,000 locations in over 100 countries. Approximately 93%
of McDonald's restaurants worldwide are owned and operated by
independent local business men and women.
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SOURCE McDonald's Corporation