First Official Manchester United Digital Collectibles Gifted to Fans by Tezos-powered Platform
November 14 2022 - 04:15PM
Business Wire
- Supporters Invited to Join a New Web3 Community Powered by
Tezos, the Club’s Official Blockchain
- First Collectibles Drop to Be Gifted, With Additional
Digital Collectibles Sold at a Later Date
- 20% of Proceeds From Subsequent Collection Will Be Donated
to Manchester United Foundation
The first ever official Manchester United digital collectible
will be gifted to fans by a Tezos-based platform as the Club
launches a new Web3 community designed to educate, reward and unite
its global fan base through digital and real-world experiences.
This exciting initiative is powered by the Club’s official
blockchain, Tezos, one of the world’s most advanced and sustainable
blockchains.
These digital collectibles are a set of unique digital assets,
commonly referred to as Non-Fungible Tokens, or NFTs. Ahead of
their release, easy-to-follow tutorials featuring the Club’s Men’s
and Women’s team will be shared on Club channels – part of an
extensive suite of educational materials aimed at helping fans
understand Web3 and how digital collectibles can benefit
match-goers and international supporters alike. Web3 is the next
iteration of the internet underpinned by blockchain technology that
allows creators, publishers, and users to take ownership of their
assets across the web – opening exciting new opportunities for
engagement between fans and the Club.
Following Manchester United’s selection of Tezos as its official
blockchain, this announcement represents the next step in
developing compelling new fan experiences through Web3 technology.
Fans who claim the gifted digital collectible from the Tezos
platform will own a coveted piece of United history, joining the
Club on its journey into Web3, with future plans for both gifted
and purchasable NFTs to be released throughout the season.
Supporters will also be able to join the Club’s new virtual
world via Manchester United’s official Discord – a social platform
that allows communities to come together around their favourite
topics. Members of this global community will be able to engage
with the Club, players, legends and thousands of other like-minded
fans. Fans who register interest at manutd.com/collectibles will be
the first to receive an invitation and information on how to join
United’s Discord community.
The official Discord channel is central to the Club’s mission to
help fans navigate the exciting new Web3 space. Fans who claim a
digital collectible from the Tezos platform will be able to unlock
access to communities on Discord, where they can submit creative
ideas for future digital collectibles and share matchdays together
in the new, fan-led, virtual community.
A number of subsequent digital collectible drops will be
available for purchase later in the season via the digital platform
on the Tezos blockchain. These additional collections will each
feature a different design, all taking inspiration from the Club’s
history, with some unlocking further fan experiences. The first of
these drops will be priced at £30 with 20% of proceeds going to
Manchester United Foundation.
Manchester United’s CEO of Digital Products and Experiences,
Phil Lynch, said:
“Much like the football traditions of old, such as collecting
match programmes, club badges and sticker books, fans will soon
have the additional option to collect this new type of digital
memorabilia. The first digital collectible is being gifted to fans
by a Tezos-powered platform, and with the support of Tezos
Foundation we will join fans on their journey into this new world,
with the club providing education and guidance along the way.”
“Having watched the Web3 space closely and consulted with fans
for their views on how this unique virtual world should operate,
we’ve worked with the Tezos ecosystem teams to apply these
learnings and believe that the launch of Manchester United digital
collectibles is different to others, providing the option of unique
and enhanced engagement opportunities to our incredible fans.”
Mason Edwards, Chief Commercial Officer, Tezos Foundation,
stated:
“Football means so much to so many people and Manchester United,
not to mention its fans, are the titans in the sport. It is an
honour to be part of the Club’s first step into Web3 through the
creation of digital collectibles which the club and its followers
will cherish for years to come. It takes an appreciation of
football and the club's history, but also a blockchain that’s
powerful, decentralised, resilient and scalable to do it. That's
Tezos.”
* Some geographical restrictions apply. See
manutd.com/collectibles more information.
ENDS
NOTES TO EDITORS
Manchester United’s officially licensed Digital Collectibles,
powered by Tezos and brought to you by Tezos ecosystem companies,
are a form of cryptoasset. The content associated with Manchester
United Digital Collectibles is governed by terms and conditions
which will be made available in due course. Manchester United
Digital Collectibles have been issued as a collectible item and not
an investment. However, it is important that you keep in mind
that:
1. Manchester United Digital Collectibles are not currently
regulated by the Financial Conduct Authority in the UK and are not
covered by the Financial Ombudsman Service or the Financial
Services Compensation Scheme; 2. the value of Manchester
United Digital Collectibles is variable and can go down as well as
up; 3. tax may be payable on any profits made on the sale of
Manchester United Digital Collectibles; and 4. for those
Digital Collectibles which require purchase, the decision to
purchase Manchester United Digital Collectibles requires careful
thought and consideration. You should seek independent financial
advice if you are in doubt. You should not purchase any
cryptoassets if you do not fully understand the nature of your
purchase and the risks involved.
About Manchester United
Manchester United is one of the most popular and successful
sports teams in the world, playing one of the most popular
spectator sports on Earth. Through our 144-year heritage we have
won 66 trophies, enabling us to develop the world’s leading sports
brand and a global community of 1.1 billion fans and followers. Our
large, passionate community provides Manchester United with a
worldwide platform to generate significant revenue from multiple
sources, including sponsorship, merchandising, product licensing,
new media & mobile, broadcasting and match day.
About Tezos
Tezos is smart money, redefining what it means to hold and
exchange value in a digitally connected world. A self-upgradable
and energy-efficient Proof of Stake blockchain with a proven track
record, Tezos seamlessly adopts tomorrow's innovations without
network disruptions today. For more information, please visit
www.tezos.com.
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Enquiries: Kate Lowe Manchester United +44 (0) 7785 451
035 kate.lowe@manutd.co.uk
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