Mastercard Strengthens Customer Security With New AI ‘Cyber Shield’
March 20 2023 - 05:30AM
Business Wire
Acquisition of Baffin Bay Networks enhances
multi-layered protection against cyber risk
Mastercard today acquired cloud-based cybersecurity company
Baffin Bay Networks to better help businesses deal with the
increasingly challenging nature of cyber-attacks.
Baffin Bay Networks, based in Sweden, adds to Mastercard’s
multi-layered approach to cyber security and helps to stop attacks,
while mitigating exposure to risk across the ecosystem. The
acquisition further strengthens Mastercard’s broader services
offerings and value beyond the payment transaction.
Today’s increasingly digital world has delivered greater
convenience and increased opportunities for people, businesses and
governments. At the same time, it has exposed the need to
strengthen protection against criminals who exploit this technology
through malware, ransomware and distributed denial of service
(DDOS) attacks. For example, in 2022 alone, DDoS attacks rose by
22%[1].
To counter these threats, Mastercard will integrate its
solutions into a single cyber service available to all its
customers across the world. Its existing RiskRecon data analytics
enables organizations to identify vulnerabilities in advance.
Customers will now benefit from Baffin Bay’s automated Threat
Protection service which helps to stop attackers from penetrating
or taking down cyber systems.
“We see trust as central to securing the future of our digital
world. The addition of Baffin Bay Network’s instantaneous,
predictive and cloud-based, AI technology to our existing
analytical capabilities will deliver a leading, singular cyber
solution, said Ajay Bhalla, President of Cyber and Intelligence at
Mastercard. “This will enable us to provide our customers across
the world with faster, smarter and more effective protection from
cyber risk."
Baffin Bay Networks’ cloud-based solution uses the latest in AI
technology to automatically filter and counteract malicious
internet traffic. It has a proven track record of mitigating or
preventing costly and potentially catastrophic breach cyber
events.
“Our cloud-based Threat Protection service provides a simple and
effective way to safeguard against application and network-level
attacks,” said Joakim Sundberg, Founder and Chief Technology
Officer at Baffin Bay Networks. "Our two companies share this
vision; to provide our customers with security and trust. We are
thrilled to join the Mastercard family to expand our impact across
the globe.”
About Mastercard
Mastercard is a global technology company in the payments
industry. Our mission is to connect and power an inclusive, digital
economy that benefits everyone, everywhere by making transactions
safe, simple, smart and accessible. Using secure data and networks,
partnerships and passion, our innovations and solutions help
individuals, financial institutions, governments and businesses
realize their greatest potential. Our decency quotient, or DQ,
drives our culture and everything we do inside and outside of our
company. With connections across more than 210 countries and
territories, we are building a sustainable world that unlocks
priceless possibilities for all. www.mastercard.com
About Baffin Bay Networks
Baffin Bay Networks is a cyber technology company based in
Sweden. Baffin Bay Networks’ cloud-based Threat Protection Platform
delivers a simple and effective way to mitigate both application
and network level attacks - giving customers instant security
maturity from seasoned industry experts. The platform is backed by
machine learning and enriched with threat intelligence from a
global threat research team. It stops DDoS-attacks with precision
and provides data to help make proactive decisions about a
customer’s security policies. It detects nefarious behaviour and
only stops the ones that are out to cause damage. Its Web
Application Platform leverages machine learning to identify
vulnerabilities and automates protection as your applications
change.
Forward-Looking Statements
This press release contains forward-looking statements pursuant
to the safe harbor provisions of the Private Securities Litigation
Reform Act of 1995. All statements other than statements of
historical facts may be forward-looking statements. When used in
this press release, the words “believe,” “expect,” “could,” “may,”
“would,” “will,” “trend” and similar words are intended to identify
forward-looking statements. Examples of forward-looking statements
include, but are not limited to, statements that relate to
Mastercard’s future prospects, developments and business
strategies, as well as Mastercard’s acquisition and operation of
Baffin Bay Networks. We caution you to not place undue reliance on
these forward-looking statements, as they speak only as of the date
they are made. Except for the company’s ongoing obligations under
the U.S. federal securities laws, the company does not intend to
update or otherwise revise the forward-looking information to
reflect actual results of operations, changes in financial
condition, changes in estimates, expectations or assumptions,
changes in general economic or industry conditions or other
circumstances arising and/or existing since the preparation of this
press release or to reflect the occurrence of any unanticipated
events.
Many factors and uncertainties relating to the transaction, our
operations and our business environment, all of which are difficult
to predict and many of which are outside of our control, influence
whether any forward-looking statements can or will be achieved. Any
one of these factors could cause our actual results or the impact
of the acquisition to differ materially from those expressed or
implied in writing in any forward-looking statements made by
Mastercard or on its behalf. Such factors related to the completion
and impact of the acquisition include, but are not limited to,
whether all necessary conditions will be met, and whether the
transaction will close on agreed terms and in a timely manner.
For additional information on other factors related to
Mastercard’s overall business that could cause Mastercard’s actual
results to differ materially from expected results, please see the
company’s filings with the Securities and Exchange Commission,
including the company’s Annual Report on Form 10-K for the year
ended December 31, 2022, and any subsequent reports on Forms 10-Q
and 8-K.
[1] EvolutionOfDDoS-ReturnOfTheHacktivists.pdf (fsisac.com) [2]
Cost of a data breach 2022 | IBM
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version on businesswire.com: https://www.businesswire.com/news/home/20230320005249/en/
Investor Relations: Jud Staniar,
investor.relations@mastercard.com, 914-249-4565 Communications: Tom
Esslemont, tom.esslemont@mastercard.com
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