Dynamic Yield Launches Element, Bringing the Power of Mastercard to Personalization
Mastercard’s proprietary prediction models and
aggregated consumer spend insights activate new ways for customers
to enhance personalization across digital channels as part of the
company’s Experience OS.
Dynamic Yield, a Mastercard company, today unveiled Element, an
exclusive suite of Mastercard applications and extensions
integrated into Dynamic Yield’s Experience OS. As consumer demand
for personalization continues to grow, brands must differentiate
their approach to providing relevant experiences at scale.
Mastercard’s proprietary prediction models and aggregated consumer
spend insights will allow customers across verticals – from
retailers to brands to banks and beyond – to deliver greater
personalization on any digital channel.
“Together, Mastercard and Dynamic Yield are deepening
insight-driven personalization,” said Raj Seshadri, President of
Data & Services, Mastercard. “This joint innovation is an
important step in advancing our mission to help customers make
smarter decisions with better outcomes and showcases the power,
impact and reach of our services.”
While consumer behavior has been in a state of rapid change over
the past few years, the desire for more tailored, meaningful
interactions has never been stronger. According to McKinsey
research, 71% of consumers expect companies to deliver personalized
interactions, and 76% get frustrated when those demands aren’t
met1. And companies are noticing – 98% of organizations believe in
the benefits of personalization and plan to invest further2.
Element directly links select Mastercard services within
Experience OS, the company’s operating system that organizes
applications in an open, modular, and fully customizable core
framework. This unified approach will allow customers to build
their own mix of Dynamic Yield and Mastercard capabilities to meet
their evolving personalization needs.
Within Element, subscribed customers will be able to leverage
the following capabilities:
- Reach new audiences using actionable, geographic spend insights
based on aggregated and anonymized transaction data.
- Apply Mastercard’s propensity modeling techniques to help
issuers dynamically curate relevant offers, products, and content
for existing cardholders within their personal banking
- Use Mastercard SpendingPulse™ to uncover regional
spending trends and identify macroeconomic indicators of retail
sales to power personalization at the local level3.
- Identify relationships between products, locations, and product
attributes with Market Basket Analyzer and use these
insights to drive smarter personalization decisions.
“Bringing insights from the Mastercard services ecosystem into
Experience OS is a game-changer. From financial services to QSR to
retail, companies can now hyper-personalize the consumer experience
in entirely new ways,” said Ori Bauer, CEO of Dynamic Yield. “For
example, by looking at consumer spending in one category, you can
now analyze how it will drive usage in another, and then deliver
tailored offers online or in an app based on those unique insights.
And those efforts can be implemented no matter the industry.”
Mastercard acquired Dynamic Yield in 2022 to strengthen its
suite of consumer engagement and loyalty services, helping brands
deliver more effective and trusted experiences across channels. The
Element suite of Mastercard applications and extensions are
available for subscribed customers in Experience OS; availability
of each application may vary across regions. Mastercard embeds best
in class privacy safeguards into all of our products and services
in line with a thorough Privacy by Design approach and anonymizes
data to produce aggregated trends and insights. We employ rigorous
standards to ensure the safety and security of data not only within
Mastercard, but with all our partners and vendors as well.
Learn more about Element, Mastercard Services, and Experience
About Mastercard (NYSE: MA) Mastercard is a global
technology company in the payments industry. Our mission is to
connect and power an inclusive, digital economy that benefits
everyone, everywhere by making transactions safe, simple, smart and
accessible. Using secure data and networks, partnerships and
passion, our innovations and solutions help individuals, financial
institutions, governments and businesses realize their greatest
potential. Our decency quotient, or DQ, drives our culture and
everything we do inside and outside of our company. With
connections across more than 210 countries and territories, we are
building a sustainable world that unlocks priceless possibilities
for all. www.mastercard.com
About Dynamic Yield Dynamic Yield, a Mastercard company,
helps businesses across industries deliver digital customer
experiences that are personalized, optimized, and synchronized.
With Dynamic Yield’s Experience OS, marketers, product managers,
developers, and digital teams can algorithmically match content,
products, and offers to each individual customer for the
acceleration of revenue and customer loyalty.
1 The value of getting personalization right—or wrong—is
multiplying 2 The State of Personalization Maturity - 2023 3
Mastercard SpendingPulse solutions unlock market intelligence on
consumer spending by measuring in-store and online retail sales
across all forms of payment
version on businesswire.com: https://www.businesswire.com/news/home/20230315005198/en/
Courtney Meola Global Communications, Mastercard
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