Macy’s And The City Of New York Announce Plan For Macy’s Thanksgiving Day Parade® Celebration
September 14 2020 - 12:00PM
Business Wire
The iconic holiday event will be reimagined
safely for a national television presentation
Macy’s Thanksgiving Day Parade will air
nationwide on NBC-TV Thursday, November 26 from 9 a.m. – Noon, in
all time zones
Today, Macy’s (NYSE:M) and the City of New York announced
details of the reimagined plan for the safe production of Macy’s
Thanksgiving Day Parade® celebration. For the first time in its
more than 90-year history, the annual Macy’s Parade will be
modified to safely bring the magic to more than 50 million viewers
nationwide on Thanksgiving Day, while maintaining all of the
spectacle and wonder of this cherished holiday tradition. This year
the celebration will shift to a television only special
presentation, showcasing the Macy’s Parade’s signature mix of giant
character helium balloons, fantastic floats, street performers,
clowns and heralding the arrival of the holiday season with the
one-and-only Santa Claus.
“New York City is always proud to join Macy's to ring in the
holiday season with New Yorkers and viewers around the world. We’ve
worked closely with the Macy’s team on a safe and creative plan
this year, and we look forward to keeping this tradition going on
Thanksgiving Day,” said New York City Mayor Bill de Blasio.
“Macy’s believes in celebration and the joy of marking milestone
moments with family and friends. The Macy’s Parade is our love
letter and gift to the City of New York and the nation. Under the
unique challenges of these unparalleled times, we felt it was
important to continue this cherished holiday tradition that has
been the opening act to the holiday season for generations of
families,” said Susan Tercero, executive producer of Macy’s
Thanksgiving Day Parade. “While it will certainly look different in
execution, this year’s Macy’s Parade celebration will once again
serve its historical purpose – to bring joy into the hearts of
millions across the nation.”
For nearly 100 years, Macy’s Thanksgiving Day Parade has been
synonymous with the official start of the holiday season in the
United States. Growing from a two block-long collection of Macy’s
colleagues dressed in whimsical clown outfits, playing instruments
and adorning floats in 1924, to the world-famous spectacle we know
today, at the core of the Macy’s Parade has been the warm memories
that fill the hearts and minds of generations of American
families.
To safely produce this icon of American culture during this
unprecedented time, Macy’s partnered with the City of New York to
create a safe plan that would keep the tradition alive. Following
the success of this summer’s reimagined Macy’s 4th of July
Fireworks® show, the Macy’s team meticulously reviewed every area
of the Thanksgiving Day playbook to put in place enhanced health
and safety practices that align with CDC guidelines, as well as
local and state government protocols.
The safety of participants and spectators is Macy’s number one
priority and this year’s 94th Annual Macy’s Thanksgiving Day Parade
celebration will be produced solely as a television event allowing
millions of New Yorkers and the nation to safely experience it from
the comforts of home.
As part of Macy’s comprehensive health and wellness plan a
number of changes will be implemented in order to execute this
event safely. These changes include, but are not limited to the
following:
- Reducing the overall number of participants by approximately
75%, and splitting the remaining participants over two days
- All participants will be appropriately socially distanced
during performances and be required to wear face coverings and
additional personal protective equipment depending on their
role
- Shifting to a television-broadcast-only production with staging
for Parade elements focused solely in/ around the Herald Square
area of Midtown Manhattan
- The traditional 2.5-mile Parade route will not be utilized this
year
- No participant in the Parade will be under 18 years of age
- Previously selected regional High School and College Marching
Bands performances will be deferred to the 2021 Macy’s Parade, with
locally based professional marching and musical ensembles taking
musical duties in the lineup
- Macy’s traditional Giant Balloon Inflation public event on
Wednesday will not take place
- Macy’s signature giant character balloons will be flown without
the traditional 80-100 handlers and instead employ an innovative,
specially rigged anchor vehicle framework of five specialty
vehicles tested and approved by the NYCDOT and NYPD
The 94th Annual Macy’s Thanksgiving Day Parade will air
nationwide on NBC-TV, Thursday, November 26, 2020 from 9:00 a.m. to
Noon, in all time zones. For more information visit
macys.com/parade. To follow and participate in the excitement,
check out @macys on various social platforms and follow
#MacysParade.
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Macy’s Media Relations Orlando Veras Orlando.Veras@macys.com
(646) 206-3073
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