A Wonderland of Gifts for Everyone on Your
List
STORY at Macy’s (NYSE:M), the always-changing, narrative-driven
concept store inside 36 Macy’s locations nationwide, kicks off the
holiday season with the launch of its latest theme: “Home for the
Holidays.” As an editorial-inspired, living gift-guide, the concept
showcases gifting options within home-themed environments. Opening
today and running through December 31, “Home for the Holidays
STORY” offers a one-stop destination for everyone on your holiday
list as shoppers explore stylized spaces that correspond to
different gift recipients. Featuring more than 900 gifts from 200
small businesses, including items for foodies, lovers of travel,
glam treats, tech and DIY kits, pet accessories and more, STORY at
Macy’s is the home base for a wonderland of presents to explore and
discover this holiday season.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20191106005566/en/
STORY at Macy’s presents: Home for the
Holidays, A Wonderland of Gifts for Everyone on Your List. Open now
through Dec. 31 at 36 Macy’s locations nationwide. (Photo: Business
Wire)
“This is our first ‘Home for the Holidays’ installation at our
new home inside 36 Macy’s stores nationwide,” noted Rachel
Shechtman, STORY founder and Macy’s brand experience officer. “For
this year’s living gift guide, we are bringing shoppers a
wonderland of gifts for everyone on their list in the ultimate home
setting! Our special event programming will bring the magic of the
season to life helping shoppers enhance their holiday
celebrations.”
Each section of the ultimate holiday home features merchandise
that speaks to a number of recipients. For the person who has
everything, shoppers will discover food-themed finds, party and
entertaining gifts, whimsical games, as well as travel, office, and
pet accessories. For someone who deserves to treat themselves, it’s
all about glam and comfort gifts. Cozy up with cold weather
must-haves from Echo, candles from illume, and super-soft cashmere
socks from iLux, all housed inside a warm and woodsy space. For
someone especially hard to shop for, “Home for the Holidays STORY”
offers the perfect gifts from grooming kits to tech items and rock
music-inspired collectibles, and even a cocktail kit from
Brooklyn’s Hella Bitters. And finally, for someone little and
bright on your list, customers can discover great space and
science-themed gifts, DIY kits and animal plush toys.
What would the holidays be without sweet treats? STORY at Macy’s
has joined forces with Kellogg’s Rice Krispies Treats, a favorite
in homes across the country for generations. “We are excited about
bringing our brands to life in new contexts and occasions. When the
opportunity to be a part of STORY’s Home for the Holidays
installation at Macy’s came up, it seemed perfect for Rice Krispies
Treats, to further spread our message of love through holiday
events,” shared Gail Horwood, chief marketing officer Kellogg North
America. In all 36 STORY at Macy’s locations, customers will be
able to take a break from shopping and decorate their own holiday
Rice Krispies Treats to gift to friends or enjoy at their own
family celebrations.
At STORY at Macy’s flagship location inside Macy’s Herald Square
in New York City, the wonder of the holidays will be celebrated
with a larger-than-life experience, created with designer David
Stark. “For the flagship location, we wanted to give shoppers the
ultimate home experience and introduce them to our friends who’ve
been part of STORY holidays year after year - David Stark designed
our amazing flagship environment, artist Darcy Miller will bring
our NYC section to life with original art and will host special
events, and Iris Apfel is back by popular demand to sell jewelry
from her personal collection,” added Shechtman.
At Herald Square, the concept offers an immersive experience
that takes shoppers on a journey through four different,
over-the-top, stylized homes chock full of gifts. Step inside a log
cabin to discover gifts for someone who has everything, venture
into an ice palace for gifts for those who deserve to treat
themselves, explore a Mid-Century modern kitchen and find gifts for
tasteful hosts and hostesses, and follow your inner child into a
playroom filled with games and more. “The design is about joy,
wonder, and getting lost in the moment. It is exciting for us to
collaborate on bringing ‘Home for the Holidays STORY’ to life for
its Macy’s holiday debut. Every year, we are inspired to create an
immersive environment to bring theater and fun to holiday shopping
and this year is no different as we create four different homes,
each representing different gift recipients,” said David Stark,
chief creative officer, David Stark Design and Production.
STORY’s ever-changing concepts would not be complete without a
host of events. For “Home for the Holidays STORY,” the magic of
that warm welcoming spirit comes to life through a mix of
“mingling” and “making” events. In stores across the country,
shoppers can join activities ranging from Thanksgiving tablescaping
to ornament making and pop-up card creating seminars to benefit
Make-A-Wish®, as part of Macy’s Believe letter-writing
campaign.
Event Highlights For a complete
list of “Home for the Holidays STORY” events and to RSVP, visit
macys.com/STORY
Macy’s Herald Square
Thursday, November 21, 4 p.m. to 7 p.m. Trunk Show + Sell with
Iris Apfel at Herald Square Legendary style icon Iris Apfel
hosts a trunk show from her personal jewelry collection. Purchase a
piece for the opportunity to meet her.
Date to be announced Illustrations and Calligraphy with Darcy
Miller Join entertaining expert and NYC artist Darcy Miller to
create the perfect holiday cards complete with calligraphy messages
inside for all your loved ones this holiday season.
All STORY at Macy’s
locations Saturday, November 23, 3 p.m. to 5 p.m.
Turn the Tables: Thanksgiving Tablescaping Craft standout,
personalized napkin rings and place cards for your Thanksgiving
table. We'll provide all the supplies (and inspiration) to take
your holiday table up a notch.
Friday, December 6, 11 a.m. to 5 p.m. Pop-Up Card
Customization benefitting Make-A-Wish® Start making a list and
making it look nice. In celebration of Macy’s annual Believe
campaign, join us to create artful pop-up cards or write a letter
to Santa with ALL the gifts you’re wishing for this season. For
every letter written, Macy’s will make a donation of $1 to
Make-A-Wish®, up to $1 million, so you can feel merry good about
your artwork.
Wednesday, December 11, 4 p.m. to 6 p.m. Sweet Gestures: Gift
Making with Rice Krispies Treats® Get creative! Shape and
decorate sweet Rice Krispies Treats into ornaments, wreaths,
snowflakes, hearts, and more. With your choice of tasting treat
toppings like frosting, sprinkles and more, you’ll go home with a
special box of treats to share as a gift or enjoy at your own
holiday celebration.
Saturday, December 14, 2 p.m. to 5 p.m. Merry Making: DIY
Ornaments Deck the halls (or these festive ornaments) and join
us for a hands-on ornament customization workshop. Get merrymaking
with special supplies to add some sparkle or shine and create
ornaments that will last for many more holiday seasons to come.
For more information on STORY at Macy’s locations and for a
listing of events by store, please visit macys.com/STORY.
“Home for the Holidays STORY” launches today at all STORY at
Macy’s locations:
- Macy’s South Coast Plaza – Costa Mesa, CA
- Macy’s Newport Fashion Island – Newport Beach, CA
- Macy’s Stoneridge – Pleasanton, CA
- Macy’s Union Square – San Francisco, CA
- Macy’s Westfield Valley Fair – Santa Clara, CA
- Macy’s Boca Raton Town Center – Boca Raton, FL
- Macy’s Dadeland – Miami, FL
- Macy’s Orlando Millenia – Orlando, FL
- Macy’s Lenox Square- Atlanta, GA
- Macy’s Perimeter – Atlanta, GA
- Macy’s State Street – Chicago, IL
- Macy’s Woodfield – Schaumburg, IL
- Macy’s Castleton Square – Indianapolis, IN
- Macy’s Fayette – Lexington, KY
- Macy’s Ridgedale – Minnetonka, MN
- Macy’s Las Vegas Fashion Show – Las Vegas, NV
- Macy’s Bridgewater – Bridgewater Township, NJ
- Macy’s Freehold – Freehold Township, NJ
- Macy’s Short Hills – Short Hills, NJ
- Macy’s Willowbrook – Wayne, NJ
- Macy’s Brooklyn – Brooklyn, NY
- Macy’s Roosevelt Field – Long Island, NY
- Macy’s Herald Square – New York, NY
- Macy’s Queens Center – Queens, NY
- Macy’s Cross County – Yonkers, NY
- Macy’s Kenwood Towne Centre – Cincinnati, OH
- Macy’s Easton Town Center – Columbus, OH
- Macy’s Polaris Fashion Place – Columbus, OH
- Macy’s Center City – Philadelphia, PA
- Macy’s Ross Park – Pittsburgh, PA
- Macy’s Northpark Center – Dallas, TX
- Macy’s Houston Galleria – Houston, TX
- Macy’s Memorial City – Houston, TX
- Macy’s Bellevue – Bellevue, WA
- Macy’s Alderwood – Lynnwood, WA
- Macy’s Metro Center – Washington, D.C.
Opening day and product images for media use are available
at:
https://www.dropbox.com/sh/1osjb7gzglscdln/AAAO53cCSBs0mYA6AhcW94AJa?dl=0
About STORY
STORY is a retail concept that changes every few months to bring
a new narrative experience to life through curated merchandise and
event programming. The ever-changing experience began in 2010 in
New York City, where STORY operated as an independent small
business for seven years and pioneered a retail as media business
model that changed every eight weeks to open a new theme while
engaging brands as sponsors for each themed story. Macy’s acquired
STORY in 2018 and its founder, Rachel Shechtman, now serves as
Macy’s brand experience officer. STORY relaunched in spring of 2019
as STORY at Macy’s. Visit macys.com/STORY for more information.
About Macy’s
Macy's is America’s store for life. The largest retail brand of
Macy's, Inc. (NYSE:M) delivers quality fashion at affordable prices
to customers at approximately 640 locations in 43 states, the
District of Columbia, Puerto Rico, and Guam, as well as to
customers in more than 100 international destinations through
leading e-commerce site macys.com. Macy's inspires fashion
exploration and discovery through the most desired family of
exclusive brands for her, for him, for the home, and via our
dynamic mobile and social platforms. We know the power of
celebration, demonstrated through decades of memorable experiences
created during Macy's 4th of July Fireworks® and Macy's
Thanksgiving Day Parade®, as well as spectacular fashion shows,
culinary events, flower shows, and celebrity appearances. Macy's
flagship stores – including New York City’s Herald Square – are
internationally renowned and preeminent destinations for tourists.
With the collective support of our customers and employees, Macy's
builds community and helps make a difference in every market we
serve, supporting local and national charities by giving nearly $50
million each year, plus 146,000 hours of volunteer service. For
more than 160 years, Macy’s has, and continues to, make life shine
brighter for our customers, colleagues, and communities.
For Macy’s media materials, including images and contacts,
please visit our online pressroom at macysinc.com/news-media.
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version on businesswire.com: https://www.businesswire.com/news/home/20191106005566/en/
Orlando Veras 646-429-7450 Orlando.Veras@macys.com
Christine Olver Nealon 646-429-5713
Christine.Nealon@macys.com
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