Topics include Growth Stores, Vendor Direct,
Backstage, Same-Day Delivery, In App “Style Inspo”, Macy’s Fashion
Academy and #MacysLove Campaign
Today, Macy’s brought together nearly 800 brand partners in New
York, NY, to discuss general industry trends, business highlights,
strategic initiatives and brand innovations that will continue to
make Macy’s an amazing place to shop, work and invest every
day.
“Macy’s is committed to being America’s store for life,” said
Hal Lawton, Macy’s president. “Working together with our most
important brand partners, we are focused on building lifetime
relationships with our shared customers and creating long-term
value for our shareholders.”
The company also provided an update on some of its most
important initiatives and new innovations:
Growth Stores
In 2018, 50 Macy’s stores across the country received additional
capital to enhance the customer experience and create a more
vibrant and productive shopping destination as part of the Growth50
initiative. In line with Macy’s strategy to test, iterate and scale
new ideas, these improvements were expanded to 100 additional
stores in 2019.
These stores have an elevated environment and expanded and
curated merchandise assortments. The locations also feature
improved customer service through added colleague positions and new
technology. Improvements were based on customer feedback and the
successful Growth50 initiatives. Work in the next 100 stores is
expected to be fully complete in fall 2019.
The 150 stores comprise approximately 50 percent of Macy’s store
sales. With the continued success of this initiative, Macy’s plans
to add additional locations in 2020.
Vendor Direct 1,000,000 SKUs
Launched in 2018, Macy’s vendor direct fulfillment model offers
customers an expanded product selection from brands Macy's carries,
as well as the addition of new brands and categories. The company
continues to aggressively grow the SKUs and brands offered on
macys.com and expects to reach its goal of adding 1 million vendor
direct SKUs on macys.com in 2019.
Backstage
In 2019, Macy’s expanded Backstage, the company’s off-price
concept, to another 50 stores for a total of more than 200
locations across the country. The company also recently opened a
dedicated Backstage distribution center in Columbus, OH, which
operates on the Google Cloud platform to provide improved
efficiency, speed and scale to support the continued growth of the
off-price business. Macy’s expects to continue the expansion of
Backstage across the country in 2020.
Same-Day Delivery
As part of ongoing initiatives to offer customers programs and
services that will ease their shopping experience, earlier this
month Macy’s re-launched its Same-Day Delivery service available to
shoppers in 30 markets nationwide. To find eligible products,
customers can enter their zip code and filter search results by
Same-Day Delivery. At checkout, they can choose Same-Day Delivery
and if the order is placed by 12 p.m. local time, Monday through
Saturday, or 10 a.m. local time on Sunday, they will receive the
items the same day. If eligible orders are placed after the cut-off
times, they will be delivered the following day.
In celebration of the re-launch, the program will be offered for
free for a limited time* (total of qualifying items must be $75 or
more). Customers can unlock Free Same-Day Delivery on macys.com by
shopping items with the Same-Day Delivery icon and building a bag
with only these items. Macy’s is the first department store to
offer free same-day delivery without a membership fee.
Zola Partnership
Macy's will partner with Zola, the one-stop site for wedding
planning, to launch a wedding registry pilot partnership in
November. More than 1,500 of Macy's private brand and exclusive
SKUs across textiles, top of table and housewares will be added
into Zola's merchandise assortment. The technology Macy's developed
as part of this partnership will add functionality to the company’s
systems to allow customers’ orders on Zola to be fulfilled by
Macy's.
#MacysLove
This fall, Macy’s is expanding the #MacysLove Challenge, a
monthly sweepstakes where five winners will be selected at random
to win a $200 Macy’s gift card by sharing their best Macy’s style
or outfit on social media tagged with the official hashtags
#MacysLove and #MacysSweepstakes. Customers will have the ability
to discover and shop all of the submitted fashion pieces and new
looks on macys.com. Winners will also have a chance to be featured
on the home page of macys.com. There’s no purchase necessary to
enter.
Macy’s “Style Inspo”
“Style Inspo” is one of many enhancements coming to the Macy’s
app to make it an even more convenient, personalized and immersive
experience. “Style Inspo” is a new app feature that provides
customers with the opportunity to find personalized looks after
taking a brief style quiz and swiping left and right on pictures to
build a profile of style preferences. The rotating daily feed of
outfits can be saved to a shopping list, purchased or shared on
social media. This new experience combines personalization,
inspiration and collaborative shopping to help customers discover
new products, follow trends and, ultimately, make purchasing
decisions.
Macy’s Fashion Academy
Earlier this year, Macy’s Fashion Academy was launched to offer
best-in-class development opportunities for Macy’s merchant
organization, challenging Macy’s merchants to think critically and
disrupt processes to ultimately improve and innovate the
omnichannel customer experience. In addition to skills-based
learning, the curriculum will offer Macy’s colleagues a fresh way
of looking at the inner workings of the fashion industry from a
global perspective. This best-in-class learning and development
program was created with Parsons School of Design in a partnership
to cultivate a growth mindset and learning practice for new and
emerging talent.
Macy’s x Clothes4Souls
Macy’s seventh annual “Buy a Coat and We’ll Donate One” campaign
in partnership with nonprofit Clothes4Souls begins Wednesday, Oct.
9 to Monday, Oct. 14, inviting customers to help those in need by
purchasing a coat in the men’s, women’s, junior’s and children’s
outerwear departments in-store and on macys.com. For every coat
purchased, Macy’s will donate a brand new coat, up to 35,000 with
an average retail value of $40-$100 each, to Clothes4Souls to
provide warmth, hope and dignity to those in need this winter.
Since 2013, Macy’s has donated $9.4 million in coats, helping more
than 235,000 people. This year, Macy’s and Clothes4Souls will
distribute coats in 25 communities near Macy’s stores and corporate
office locations. Additionally, employee volunteers from Macy’s
Partners in Time program will assist with sharing the warmth and
distributing coats in their local areas all around the country.
Growth Store List
Arizona Chandler, AZ - Macy’s Chandler Glendale, AZ -
Macy’s Arrowhead Phoenix, AZ – Macy’s Biltmore Fashion Park
Scottsdale, AZ – Macy’s Scottsdale Fashion Square
California Brea, CA – Macy’s Brea Mall Burbank, CA –
Macy’s Burbank Town Center Canoga Park, CA – Macy’s Topanga Plaza
Carlsbad, CA – Macy’s Plaza Camino Cerritos, CA – Macy’s Los
Cerritos Chula Vista, CA – Macy’s Chula Vista Center Concord, CA –
Macy’s Sun Valley Shopping Center Costa Mesa, CA – Macy’s South
Coast Plaza Culver City, CA – Macy’s Culver City Center Downey, CA
– Macy’s Stonewood Center Fresno, CA – Macy’s Fashion Fair Los
Angeles, CA – Macy’s Los Angeles Downtown Madera, CA – Macy’s
Village at Corte Madera Modesto, CA – Macy’s Vintage Faire
Montclair, CA – Macy’s Montclair Plaza Montebello, CA – Macy’s
Montebello Monterey, CA – Macy’s Del Monte Center National City, CA
– Macy’s Plaza Bonita Newport Beach, CA – Macy’s Fashion Island
Northridge, CA – Macy’s Northridge Palm Desert, CA – Macy’s Palm
Desert Pleasanton, CA – Macy’s Stone Ridge Shopping Center Rancho
Cucamonga, CA – Macy’s Victoria Gardens Roseville, CA – Macy’s
Roseville Galleria Sacramento, CA – Macy’s Arden Fair Sacramento,
CA – Macy’s Downtown Plaza San Diego, CA – Macy’s Fashion Valley
San Diego, CA – Macy’s University Town Center Santa Ana, CA –
Macy’s Santa Ana MainPlace Santa Barbara, CA – Macy’s La Cumbre
Plaza Santa Clara, CA – Macy’s Valley Fair Santa Clarita, CA –
Macy’s Valencia Town Center San Mateo, CA – Macy’s Hillsdale
Shopping Center Santa Rosa, CA – Macy’s Santa Rosa Mall Sherman
Oaks, CA – Macy’s Fashion Square Temecula, CA – Macy’s Promenade in
Temecula Torrance, CA – Macy’s Del Amo Fashion Center Walnut Creek,
CA – Macy’s Walnut Creek
Colorado Denver, CO – Macy’s Cherry Creek Lone Tree, CO –
Macy’s Park Meadows
Connecticut Danbury, CT – Macy’s Danbury Fair
Delaware Newark, DE – Macy’s Christiana
District of Columbia Washington, D.C – Macy’s Metro
Center
Florida Aventura, FL – Macy’s Aventura Boca Raton, FL –
Macy’s Town Center at Boca Raton Clearwater, FL – Macy’s
Countryside Mall Coral Springs, FL – Macy’s Coral Square Fort
Lauderdale, FL – Macy’s Fort Lauderdale Galleria Hialeah, FL –
Macy’s Westland Miami, FL – Macy’s Dadeland Miami, FL – Macy’s
Miami International Naples, FL – Macy’s Coastland Center Orlando,
FL – Macy’s Florida Mall Orlando, FL – Macy’s Mall of Millenia Palm
Beach Gardens, FL – Macy’s The Gardens Pembroke Pines, FL – Macy’s
Pembroke Lake Plantation, FL – Macy’s Broward Mall West Palm Beach,
FL – Macy’s Wellington Green
Georgia Alpharetta, GA – Macy’s North Point Mall Atlanta,
GA – Macy’s Cumberland Mall Atlanta, GA – Macy’s Lenox Square
Atlanta, GA – Macy’s Perimeter Mall Buford, GA – Macy’s Mall of
Georgia
Guam Dededo, GU – Macy’s Micronesia Mall
Hawaii Honolulu, HI – Macy’s Ala Moana
Idaho Boise, ID – Macy’s Boise
Illinois Skokie, IL – Macy’s Old Orchard
Indiana Fort Wayne, IN – Macy’s Glenbrook Square
Indianapolis, IN – Macy’s Castleton Square Mishawaka, IN – Macy’s
University Park Mall
Kentucky Lexington, KY – Macy’s Fayette Louisville, KY –
Macy’s Oxmoor Center
Louisiana Metairie, LA – Macy’s Lakeside
Maryland Annapolis, MD – Macy’s Annapolis Columbia, MD –
Macy’s Columbia Towson, MD – Macy’s Towson Town Center
Massachusetts Boston, MA – Macy’s Boston Braintree, MA –
Macy’s South Shore Plaza Burlington, MA – Macy’s Burlington Mall
Holyoke, MA – Macy’s Holyoke Mall at Ingleside Peabody, MA – Macy’s
Northshore
Michigan Novi, MI – Macy’s Twelve Oaks Troy, MI – Macy’s
Somerset
Minnesota Bloomington, MN – Macy’s Mall of America
Missouri St. Louis, MO – Macy’s St. Louis Galleria St.
Louis, MO – Macy’s West County Center
Nevada Las Vegas, NV – Macy’s Summerlin Reno, NV – Macy’s
Meadowood Mall
New Hampshire Nashua, NH – Macy’s Pheasant Lane Mall
Salem, NH – Macy’s Mall at Rockingham Park
New Jersey Bridgewater, NJ – Macy’s Bridgewater Commons
Cherry Hill, NJ – Macy’s Cherry Hill Lawrenceville, NJ – Macy’s
Quaker Bridge Menlo Park, NJ – Macy’s Menlo Park Short Hills, NJ –
Macy’s Short Hills Wayne, NJ – Macy’s Willowbrook
New Mexico Albuquerque, NM - Macy’s Coronado Center
New York Brooklyn, NY – Macy’s Downtown Brooklyn Buffalo,
NY – Macy’s Walden Galleria Elmhurst, NY – Macy’s Queens Center
Flushing, NY – Macy’s Flushing Garden City, NY – Macy’s Roosevelt
Field Huntington, NY – Macy’s Walt Whitman Shops Lake Grove, NY –
Macy’s Smith Haven Staten Island, NY – Macy’s Staten Island Mall
Valley Stream, NY – Macy’s Green Acres Mall West Nyack, NY – Macy’s
Palisades Center Yonkers, NY – Macy’s Cross County
North Carolina Raleigh, NC – Macy’s Crabtree Valley
Ohio Cincinnati, OH – Macy’s Kenwood Columbus, OH –
Macy’s Easton Columbus, OH – Macy’s Polaris Fashion Place
Strongsville, OH – Macy’s SouthPark
Oregon Tigard, OR – Macy’s Washington Square Portland, OR
– Macy’s Clackamas Town Center
Pennsylvania King of Prussia, PA – Macy’s King of Prussia
Pittsburgh, PA – Macy’s Mall at Robinson Pittsburgh, PA – Macy’s
Ross Park Pittsburgh, PA – Macy’s South Hills Village Whitehall, PA
– Macy’s Lehigh Valley Mall Willow Grove, PA – Macy’s Willow Grove
Park
Puerto Rico San Juan, PR – Macy’s Plaza de Americas
Tennessee Memphis, TN – Macy’s Wolfchase Galleria
Nashville, TN – Macy’s Green Hills
Texas Austin, TX – Macy’s Barton Creek Square Dallas, TX
– Macy’s Dallas Galleria Dallas, TX – Macy’s NorthPark Center El
Paso, TX – Macy’s Cielo Vista Mall Frisco, TX – Macy’s Stonebriar
Centre Laredo, TX – Macy’s Mall Del Norte Houston, TX – Macy’s
Houston Galleria Houston, TX – Macy’s Memorial City Houston, TX –
Macy’s Willowbrook Mall Humble, TX – Macy’s Deerbrook Mall Sugar
Land, TX – Macy’s First Colony Woodlands, TX – Macy’s Woodlands
Mall
Virginia Arlington, VA – Macy’s Fashion Centre at
Pentagon Richmond, VA – Macy’s Short Pump Springfield, VA – Macy’s
Springfield
Washington Bellevue, WA – Macy’s Bellevue Square
Kennewick, WA – Macy’s Columbia Center Lynnwood, WA – Macy’s
Alderwood Tacoma, WA – Macy’s Tacoma Mall Tukwila, WA – Macy’s
South Center
*Free Same-Day Delivery will be offered for a limited time only
starting October 1, 2019, with the appropriate qualifying
merchandise and value threshold of $75 or more. The end date and
time of the limited offer will be at Macy’s sole discretion. Once
the free limited-time offer ends, Same-Day Delivery will revert to
its original qualifiers – items eligible for the service with
purchases totaling $75 or more can be delivered same day for an $8
fee. Please visit macys.com/freesameday for more details.
About Macy’s
Macy's is America’s store for life. The largest retail brand of
Macy's, Inc. (NYSE:M) delivers quality fashion at affordable prices
to customers at approximately 640 locations in 43 states, the
District of Columbia, Puerto Rico, and Guam, as well as to
customers in more than 100 international destinations through
leading e-commerce site macys.com. Macy's inspires fashion
exploration and discovery through the most desired family of
exclusive brands for her, for him, for the home, and via our
dynamic mobile and social platforms. We know the power of
celebration, demonstrated through decades of memorable experiences
created during Macy's 4th of July Fireworks® and Macy's
Thanksgiving Day Parade®, as well as spectacular fashion shows,
culinary events, flower shows, and celebrity appearances. Macy's
flagship stores – including New York City’s Herald Square – are
internationally renowned and preeminent destinations for tourists.
With the collective support of our customers and employees, Macy's
builds community and helps make a difference in every market we
serve, supporting local and national charities by giving nearly $50
million each year, plus 146,000 hours of volunteer service. For
more than 160 years, Macy’s has, and continues to, make life shine
brighter for our customers, colleagues, and communities.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20191007005767/en/
Radina Russell, Macy’s 646-429-7358;
radina.russell@macys.com
Julie Strider, Macy’s 646-429-5213; julie.strider@macys.com
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