Topics include Growth Stores, Vendor Direct, Backstage, Same-Day Delivery, In App “Style Inspo”, Macy’s Fashion Academy and #MacysLove Campaign

Today, Macy’s brought together nearly 800 brand partners in New York, NY, to discuss general industry trends, business highlights, strategic initiatives and brand innovations that will continue to make Macy’s an amazing place to shop, work and invest every day.

“Macy’s is committed to being America’s store for life,” said Hal Lawton, Macy’s president. “Working together with our most important brand partners, we are focused on building lifetime relationships with our shared customers and creating long-term value for our shareholders.”

The company also provided an update on some of its most important initiatives and new innovations:

Growth Stores

In 2018, 50 Macy’s stores across the country received additional capital to enhance the customer experience and create a more vibrant and productive shopping destination as part of the Growth50 initiative. In line with Macy’s strategy to test, iterate and scale new ideas, these improvements were expanded to 100 additional stores in 2019.

These stores have an elevated environment and expanded and curated merchandise assortments. The locations also feature improved customer service through added colleague positions and new technology. Improvements were based on customer feedback and the successful Growth50 initiatives. Work in the next 100 stores is expected to be fully complete in fall 2019.

The 150 stores comprise approximately 50 percent of Macy’s store sales. With the continued success of this initiative, Macy’s plans to add additional locations in 2020.

Vendor Direct 1,000,000 SKUs

Launched in 2018, Macy’s vendor direct fulfillment model offers customers an expanded product selection from brands Macy's carries, as well as the addition of new brands and categories. The company continues to aggressively grow the SKUs and brands offered on and expects to reach its goal of adding 1 million vendor direct SKUs on in 2019.


In 2019, Macy’s expanded Backstage, the company’s off-price concept, to another 50 stores for a total of more than 200 locations across the country. The company also recently opened a dedicated Backstage distribution center in Columbus, OH, which operates on the Google Cloud platform to provide improved efficiency, speed and scale to support the continued growth of the off-price business. Macy’s expects to continue the expansion of Backstage across the country in 2020.

Same-Day Delivery

As part of ongoing initiatives to offer customers programs and services that will ease their shopping experience, earlier this month Macy’s re-launched its Same-Day Delivery service available to shoppers in 30 markets nationwide. To find eligible products, customers can enter their zip code and filter search results by Same-Day Delivery. At checkout, they can choose Same-Day Delivery and if the order is placed by 12 p.m. local time, Monday through Saturday, or 10 a.m. local time on Sunday, they will receive the items the same day. If eligible orders are placed after the cut-off times, they will be delivered the following day.

In celebration of the re-launch, the program will be offered for free for a limited time* (total of qualifying items must be $75 or more). Customers can unlock Free Same-Day Delivery on by shopping items with the Same-Day Delivery icon and building a bag with only these items. Macy’s is the first department store to offer free same-day delivery without a membership fee.

Zola Partnership

Macy's will partner with Zola, the one-stop site for wedding planning, to launch a wedding registry pilot partnership in November. More than 1,500 of Macy's private brand and exclusive SKUs across textiles, top of table and housewares will be added into Zola's merchandise assortment. The technology Macy's developed as part of this partnership will add functionality to the company’s systems to allow customers’ orders on Zola to be fulfilled by Macy's.


This fall, Macy’s is expanding the #MacysLove Challenge, a monthly sweepstakes where five winners will be selected at random to win a $200 Macy’s gift card by sharing their best Macy’s style or outfit on social media tagged with the official hashtags #MacysLove and #MacysSweepstakes. Customers will have the ability to discover and shop all of the submitted fashion pieces and new looks on Winners will also have a chance to be featured on the home page of There’s no purchase necessary to enter.

Macy’s “Style Inspo”

“Style Inspo” is one of many enhancements coming to the Macy’s app to make it an even more convenient, personalized and immersive experience. “Style Inspo” is a new app feature that provides customers with the opportunity to find personalized looks after taking a brief style quiz and swiping left and right on pictures to build a profile of style preferences. The rotating daily feed of outfits can be saved to a shopping list, purchased or shared on social media. This new experience combines personalization, inspiration and collaborative shopping to help customers discover new products, follow trends and, ultimately, make purchasing decisions.

Macy’s Fashion Academy

Earlier this year, Macy’s Fashion Academy was launched to offer best-in-class development opportunities for Macy’s merchant organization, challenging Macy’s merchants to think critically and disrupt processes to ultimately improve and innovate the omnichannel customer experience. In addition to skills-based learning, the curriculum will offer Macy’s colleagues a fresh way of looking at the inner workings of the fashion industry from a global perspective. This best-in-class learning and development program was created with Parsons School of Design in a partnership to cultivate a growth mindset and learning practice for new and emerging talent.

Macy’s x Clothes4Souls

Macy’s seventh annual “Buy a Coat and We’ll Donate One” campaign in partnership with nonprofit Clothes4Souls begins Wednesday, Oct. 9 to Monday, Oct. 14, inviting customers to help those in need by purchasing a coat in the men’s, women’s, junior’s and children’s outerwear departments in-store and on For every coat purchased, Macy’s will donate a brand new coat, up to 35,000 with an average retail value of $40-$100 each, to Clothes4Souls to provide warmth, hope and dignity to those in need this winter. Since 2013, Macy’s has donated $9.4 million in coats, helping more than 235,000 people. This year, Macy’s and Clothes4Souls will distribute coats in 25 communities near Macy’s stores and corporate office locations. Additionally, employee volunteers from Macy’s Partners in Time program will assist with sharing the warmth and distributing coats in their local areas all around the country.

Growth Store List

Arizona Chandler, AZ - Macy’s Chandler Glendale, AZ - Macy’s Arrowhead Phoenix, AZ – Macy’s Biltmore Fashion Park Scottsdale, AZ – Macy’s Scottsdale Fashion Square

California Brea, CA – Macy’s Brea Mall Burbank, CA – Macy’s Burbank Town Center Canoga Park, CA – Macy’s Topanga Plaza Carlsbad, CA – Macy’s Plaza Camino Cerritos, CA – Macy’s Los Cerritos Chula Vista, CA – Macy’s Chula Vista Center Concord, CA – Macy’s Sun Valley Shopping Center Costa Mesa, CA – Macy’s South Coast Plaza Culver City, CA – Macy’s Culver City Center Downey, CA – Macy’s Stonewood Center Fresno, CA – Macy’s Fashion Fair Los Angeles, CA – Macy’s Los Angeles Downtown Madera, CA – Macy’s Village at Corte Madera Modesto, CA – Macy’s Vintage Faire Montclair, CA – Macy’s Montclair Plaza Montebello, CA – Macy’s Montebello Monterey, CA – Macy’s Del Monte Center National City, CA – Macy’s Plaza Bonita Newport Beach, CA – Macy’s Fashion Island Northridge, CA – Macy’s Northridge Palm Desert, CA – Macy’s Palm Desert Pleasanton, CA – Macy’s Stone Ridge Shopping Center Rancho Cucamonga, CA – Macy’s Victoria Gardens Roseville, CA – Macy’s Roseville Galleria Sacramento, CA – Macy’s Arden Fair Sacramento, CA – Macy’s Downtown Plaza San Diego, CA – Macy’s Fashion Valley San Diego, CA – Macy’s University Town Center Santa Ana, CA – Macy’s Santa Ana MainPlace Santa Barbara, CA – Macy’s La Cumbre Plaza Santa Clara, CA – Macy’s Valley Fair Santa Clarita, CA – Macy’s Valencia Town Center San Mateo, CA – Macy’s Hillsdale Shopping Center Santa Rosa, CA – Macy’s Santa Rosa Mall Sherman Oaks, CA – Macy’s Fashion Square Temecula, CA – Macy’s Promenade in Temecula Torrance, CA – Macy’s Del Amo Fashion Center Walnut Creek, CA – Macy’s Walnut Creek

Colorado Denver, CO – Macy’s Cherry Creek Lone Tree, CO – Macy’s Park Meadows

Connecticut Danbury, CT – Macy’s Danbury Fair

Delaware Newark, DE – Macy’s Christiana

District of Columbia Washington, D.C – Macy’s Metro Center

Florida Aventura, FL – Macy’s Aventura Boca Raton, FL – Macy’s Town Center at Boca Raton Clearwater, FL – Macy’s Countryside Mall Coral Springs, FL – Macy’s Coral Square Fort Lauderdale, FL – Macy’s Fort Lauderdale Galleria Hialeah, FL – Macy’s Westland Miami, FL – Macy’s Dadeland Miami, FL – Macy’s Miami International Naples, FL – Macy’s Coastland Center Orlando, FL – Macy’s Florida Mall Orlando, FL – Macy’s Mall of Millenia Palm Beach Gardens, FL – Macy’s The Gardens Pembroke Pines, FL – Macy’s Pembroke Lake Plantation, FL – Macy’s Broward Mall West Palm Beach, FL – Macy’s Wellington Green

Georgia Alpharetta, GA – Macy’s North Point Mall Atlanta, GA – Macy’s Cumberland Mall Atlanta, GA – Macy’s Lenox Square Atlanta, GA – Macy’s Perimeter Mall Buford, GA – Macy’s Mall of Georgia

Guam Dededo, GU – Macy’s Micronesia Mall

Hawaii Honolulu, HI – Macy’s Ala Moana

Idaho Boise, ID – Macy’s Boise

Illinois Skokie, IL – Macy’s Old Orchard

Indiana Fort Wayne, IN – Macy’s Glenbrook Square Indianapolis, IN – Macy’s Castleton Square Mishawaka, IN – Macy’s University Park Mall

Kentucky Lexington, KY – Macy’s Fayette Louisville, KY – Macy’s Oxmoor Center

Louisiana Metairie, LA – Macy’s Lakeside

Maryland Annapolis, MD – Macy’s Annapolis Columbia, MD – Macy’s Columbia Towson, MD – Macy’s Towson Town Center

Massachusetts Boston, MA – Macy’s Boston Braintree, MA – Macy’s South Shore Plaza Burlington, MA – Macy’s Burlington Mall Holyoke, MA – Macy’s Holyoke Mall at Ingleside Peabody, MA – Macy’s Northshore

Michigan Novi, MI – Macy’s Twelve Oaks Troy, MI – Macy’s Somerset

Minnesota Bloomington, MN – Macy’s Mall of America

Missouri St. Louis, MO – Macy’s St. Louis Galleria St. Louis, MO – Macy’s West County Center

Nevada Las Vegas, NV – Macy’s Summerlin Reno, NV – Macy’s Meadowood Mall

New Hampshire Nashua, NH – Macy’s Pheasant Lane Mall Salem, NH – Macy’s Mall at Rockingham Park

New Jersey Bridgewater, NJ – Macy’s Bridgewater Commons Cherry Hill, NJ – Macy’s Cherry Hill Lawrenceville, NJ – Macy’s Quaker Bridge Menlo Park, NJ – Macy’s Menlo Park Short Hills, NJ – Macy’s Short Hills Wayne, NJ – Macy’s Willowbrook

New Mexico Albuquerque, NM - Macy’s Coronado Center

New York Brooklyn, NY – Macy’s Downtown Brooklyn Buffalo, NY – Macy’s Walden Galleria Elmhurst, NY – Macy’s Queens Center Flushing, NY – Macy’s Flushing Garden City, NY – Macy’s Roosevelt Field Huntington, NY – Macy’s Walt Whitman Shops Lake Grove, NY – Macy’s Smith Haven Staten Island, NY – Macy’s Staten Island Mall Valley Stream, NY – Macy’s Green Acres Mall West Nyack, NY – Macy’s Palisades Center Yonkers, NY – Macy’s Cross County

North Carolina Raleigh, NC – Macy’s Crabtree Valley

Ohio Cincinnati, OH – Macy’s Kenwood Columbus, OH – Macy’s Easton Columbus, OH – Macy’s Polaris Fashion Place Strongsville, OH – Macy’s SouthPark

Oregon Tigard, OR – Macy’s Washington Square Portland, OR – Macy’s Clackamas Town Center

Pennsylvania King of Prussia, PA – Macy’s King of Prussia Pittsburgh, PA – Macy’s Mall at Robinson Pittsburgh, PA – Macy’s Ross Park Pittsburgh, PA – Macy’s South Hills Village Whitehall, PA – Macy’s Lehigh Valley Mall Willow Grove, PA – Macy’s Willow Grove Park

Puerto Rico San Juan, PR – Macy’s Plaza de Americas

Tennessee Memphis, TN – Macy’s Wolfchase Galleria Nashville, TN – Macy’s Green Hills

Texas Austin, TX – Macy’s Barton Creek Square Dallas, TX – Macy’s Dallas Galleria Dallas, TX – Macy’s NorthPark Center El Paso, TX – Macy’s Cielo Vista Mall Frisco, TX – Macy’s Stonebriar Centre Laredo, TX – Macy’s Mall Del Norte Houston, TX – Macy’s Houston Galleria Houston, TX – Macy’s Memorial City Houston, TX – Macy’s Willowbrook Mall Humble, TX – Macy’s Deerbrook Mall Sugar Land, TX – Macy’s First Colony Woodlands, TX – Macy’s Woodlands Mall

Virginia Arlington, VA – Macy’s Fashion Centre at Pentagon Richmond, VA – Macy’s Short Pump Springfield, VA – Macy’s Springfield

Washington Bellevue, WA – Macy’s Bellevue Square Kennewick, WA – Macy’s Columbia Center Lynnwood, WA – Macy’s Alderwood Tacoma, WA – Macy’s Tacoma Mall Tukwila, WA – Macy’s South Center

*Free Same-Day Delivery will be offered for a limited time only starting October 1, 2019, with the appropriate qualifying merchandise and value threshold of $75 or more. The end date and time of the limited offer will be at Macy’s sole discretion. Once the free limited-time offer ends, Same-Day Delivery will revert to its original qualifiers – items eligible for the service with purchases totaling $75 or more can be delivered same day for an $8 fee. Please visit for more details.

About Macy’s

Macy's is America’s store for life. The largest retail brand of Macy's, Inc. (NYSE:M) delivers quality fashion at affordable prices to customers at approximately 640 locations in 43 states, the District of Columbia, Puerto Rico, and Guam, as well as to customers in more than 100 international destinations through leading e-commerce site Macy's inspires fashion exploration and discovery through the most desired family of exclusive brands for her, for him, for the home, and via our dynamic mobile and social platforms. We know the power of celebration, demonstrated through decades of memorable experiences created during Macy's 4th of July Fireworks® and Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows, and celebrity appearances. Macy's flagship stores – including New York City’s Herald Square – are internationally renowned and preeminent destinations for tourists. With the collective support of our customers and employees, Macy's builds community and helps make a difference in every market we serve, supporting local and national charities by giving nearly $50 million each year, plus 146,000 hours of volunteer service. For more than 160 years, Macy’s has, and continues to, make life shine brighter for our customers, colleagues, and communities.

Radina Russell, Macy’s 646-429-7358;

Julie Strider, Macy’s 646-429-5213;

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