Macy’s Supports Breast Cancer Research This October With We All Thrive Campaign
September 23 2019 - 11:00AM
Business Wire
Join Macy’s by donating change to benefit the
Breast Cancer Research Foundation and shopping limited-time product
that gives back at macys.com/pinkshop
Macy’s, a proud supporter of the Breast Cancer Research
Foundation, is inspiring customers to shop pink this October with
its We All Thrive campaign. The program celebrates breast cancer
thrivers and empowers customers to support the fight against breast
cancer by purchasing their favorite pink products on macys.com at
The Pink Shop, or participating in a month-long round up campaign
in store.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20190923005602/en/
Shop The Pink Shop in-store and online at
Macy’s this October to support breast cancer Thrivers. Ideology
Pink Ribbon Legging, $49.50 (Photo: Business Wire)
“Macy’s is excited to continue our long history of supporting
Breast Cancer thrivers and their families,” said Sam Harrison Di
Scipio, vice president of giving and volunteerism at Macy’s. The We
All Thrive campaign is a simple and easy way for our colleagues and
customers to give back to a cause that is near and dear to
many.”
Pink Shop
Starting today, Macy’s customers can visit The Pink Shop, an
online store featuring charitable pink fashion, home and beauty
products, available at macys.com/pinkshop. The Pink Shop offers
everything from an Estee Lauder bright pink lipstick set and a
Movado pink gold tone watch to Peter Thomas Roth rose quartz
earrings or a comfy Ralph Lauren graphic sweatshirt. Other brands
include Samsonite, Wacoal, Clinique, Bali, Coach, Guess, Alex Woo,
Origins and IT Cosmetics. Everyone from Grandma and Grandpa to the
little ones in the family can rock their pink style all month long
and show thrivers their love.
Now through October, customers can shop Ideology’s special
collection of Breast Cancer Awareness Month athleisure styles
created for Macy’s. Each piece is complete with inspirational
messaging and imagery with the pink ribbon and phrases like “Fight
Like A Girl” and “Warrior.” What’s more, with the purchase of an
Ideology Breast Cancer Collection item, Macy’s will donate 20
percent of the purchase price to BCRF.
Customer Round-Up Breast Cancer
Research Foundation
For the first time, from October 1 to October 31, Macy’s invites
customers to participate in the We All Thrive campaign by rounding
up in-store purchases to the nearest dollar, up to $0.99 and
donating the change to benefit the Breast Cancer Research
Foundation, the largest private funder of breast cancer research in
the world. Customers can check out in-store visuals plus
macys.com/macysgives to read powerful stories of breast cancer
thrivers and learn more about BCRF.
Since 2003, Macy’s has funded more than $12.4 million of
critical breast cancer research through BCRF, supporting 49
research projects, translating to 249,187 lab hours.
About Macy’s
Macy's is America’s store for life. The largest retail brand of
Macy's, Inc. (NYSE:M) delivers quality fashion at affordable prices
to customers at approximately 640 locations in 43 states, the
District of Columbia, Puerto Rico, and Guam, as well as to
customers in more than 100 international destinations through
leading e-commerce site macys.com. Macy's inspires fashion
exploration and discovery through the most desired family of
exclusive brands for her, for him, for the home, and via our
dynamic mobile and social platforms. We know the power of
celebration, demonstrated through decades of memorable experiences
created during Macy's 4th of July Fireworks® and Macy's
Thanksgiving Day Parade®, as well as spectacular fashion shows,
culinary events, flower shows, and celebrity appearances. Macy's
flagship stores – including New York City’s Herald Square – are
internationally renowned and preeminent destinations for tourists.
With the collective support of our customers and employees, Macy's
builds community and helps make a difference in every market we
serve, supporting local and national charities by giving nearly $50
million each year, plus 146,000 hours of volunteer service. For
more than 160 years, Macy’s has, and continues to, make life shine
brighter for our customers, colleagues, and communities.
For Macy’s media materials, including images and contacts,
please visit our online pressroom at macys.com/pressroom.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190923005602/en/
Gabrielle Baum, Macy’s Media Relations 646-429-7469;
gabrielle.baum@macys.com
Sheikina Liverpool, Macy’s Media Relations 646-429-5241;
sheikina.liverpool@macys.com
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