OUR COMPANY
Who We Are
We are a leading financial services enabler for SBOs in China. Our
mission is to foster small business competitiveness and
sustainability by providing individual entrepreneurs with access to
financial products and services and empowering institutional
partners to reach and serve SBOs efficiently.
SBOs include both owners of legal entities and individuals who
conduct their business as sole proprietors. SBOs often own and
operate multiple SMBs, either consecutively or concurrently, in the
same or related industries and at different stages in their
lifecycles.
We offer financing products designed principally to address the
needs of SBOs. In doing so, we have established relationships with
over 550 financial institutions in China, many of which have worked
with us for over three years. These financial institutions provide
funding and credit enhancement for the loans we enable as well as
other products to enrich the SBO ecosystem that we are
creating.
We consider ourselves a non-traditional financial service
provider, by which we mean we apply cutting-edge technology to the
enablement of transactions by traditional financial institutions,
such as banks, which are licensed to accept deposits and make loans
but which are limited in their market reach in certain respects by
their reliance on traditional offline business practices.
Enablement means that we make it possible for financing
transactions to occur, by connecting financial institutions to
borrowers they would not otherwise reach, providing or arranging
credit enhancement services to allow loans to be made, and
providing post-origination services such as collection services,
and value-added services and tools.
Through our offline-to-online model
supported by our nationwide direct sales network, we have served a
total of over 4.6 million, 5.9 million, and
6.6 million SBOs in China since the beginning of our business
in 2005, as of December 31, 2020, 2021 and 2022, respectively.
The total outstanding balance of loans we enabled was
RMB545.1 billion, RMB661.0 billion and
RMB576.5 billion (US$82.9 billion) as of December 31,
2020, 2021 and 2022, respectively. We ranked second among
non-traditional financial
service providers for SBOs in China in terms of total outstanding
balance of inclusive SMB loans as of June 30, 2022, with a
market share of 17.6%.
What We Do
We are primarily engaged in the enablement of loans in China. We
enable loans under two distinct business models. Approximately
99.3%, 98.2% and 94.9% of the total outstanding loans we had
enabled as of December 31, 2020, 2021 and 2022, respectively,
are loans we enabled under our core retail credit and enablement
business model. These are large-ticket loans, having an average
ticket size of RMB164,483, RMB199,502 and RMB240,179 for general
unsecured loans enabled in 2020, 2021 and 2022, respectively, and
RMB390,467, RMB430,795, and RMB438,675 for secured loans enabled in
2020, 2021 and 2022, respectively. The remaining 0.7%, 1.8% and
5.1%, respectively, consist of loans we had enabled through our
licensed consumer finance subsidiary. These are small-ticket loans,
having an average drawdown of RMB3,301, RMB3,797, RMB5,979 in 2020,
2021 and 2022, respectively. The enablement of loans accounted for
nearly all of our total income in 2020, 2021 and 2022. In addition
to the enablement of loans, we have also begun to refer borrowers
to banks through a product that we have branded Lujintong, which
accounted for less than 2% of our total income during any year.
We operate our core retail credit and enablement business model
under the Puhui brand. Puhui targets SBOs who require larger ticket
size loans on short notice for imminent operating commercial needs
of their businesses, and to a lesser extent also salaried workers
dealing with major life expenses. Puhui enables two types of
loans,
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