Life Storage, Inc. Incorporates Enhancements to Rent Now, its Contact-Free, Self-Serve, Fully Digital Rental Platform
March 24 2020 - 9:00AM
Business Wire
Dynamic Pricing Functionality Available for
Earlier-Than-Planned College Leasing Season
Life Storage, Inc., (NYSE:LSI), a leading national owner and
operator of self storage properties, announced today the launch of
“Rent Now 2.0,” the second generation of its innovative, online
rental platform that allows customers to self-serve and “skip the
counter.” Customers can select a storage unit from one of three
convenience and pricing-based tiers according to their individual
needs and preferences. Value-tier units are the most competitively
priced, while Premium-tier units provide more convenience and
Standard-tier units balance price and convenience. To enable Rent
Now, Life Storage conducted very detailed mapping of its properties
and is leveraging this data to precisely and dynamically control
pricing on convenience tiers.
“We are pleased to provide an enhanced contact-free,
skip-the-counter service to our prospective customers, including
students as they transition off campus, in these challenging
times,” said Life Storage CEO Joe Saffire. “With almost 25% of
rentals coming through Rent Now last week, this alternative
promotes the health and safety of our teammates and customers,
while continuing to meet their storage needs.”
Life Storage’s Rent Now platform is fully integrated with its
operating, security and revenue management systems, allowing for
real-time and efficient inventory and sales management. Following a
successful pilot and phased launch of Rent Now 2.0 at more than 350
stores that began in January, the Company expects to be fully
deployed in the second quarter of 2020.
ABOUT LIFE STORAGE, INC: Life Storage, Inc. is a
self-administered and self-managed equity REIT that is in the
business of acquiring and managing self storage facilities. Located
in Buffalo, New York, the Company operates more than 850 storage
facilities in 29 states and in the province of Ontario, Canada. The
Company serves both residential and commercial storage customers
with storage units rented by month. Life Storage consistently
provides responsive service to approximately 450,000 customers,
making it a leader in the industry. For more information visit
https://invest.lifestorage.com/.
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version on businesswire.com: https://www.businesswire.com/news/home/20200324005419/en/
Life Storage, Inc. David Dodman (716) 229-8284
ddodman@lifestorage.com
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